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The University of Massachusetts Amherst
Complete Your Undergraduate Degree Online with Isenberg Students choose Isenberg’s online option to complete an undergraduate degree in marketing because they want to advance in their professions or

Complete Your Undergraduate Degree Online with Isenberg

Students choose Isenberg’s online option to complete an undergraduate degree in marketing because they want to advance in their professions or make a career change. Isenberg offers freedom without compromise—a flexible learning environment that delivers a superior AACSB-accredited education.

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Why Marketing

Why Marketing

Are you an inventive storyteller? Do you understand how to sell a product or point-of-view by tapping into society’s best narratives? Marketers are also practical analyzers who rely on data to tell them what’s trending. At Isenberg, we combine creativity and realism to foster sharp-skilled marketing students.

Curriculum

Curriculum

The curriculum prepares students to understand all aspects of marketing, including retail marketing, consumer behavior, communications, sales and distribution strategy, and digital marketing. As a marketing major, you’ll learn about how to communicate to an audience, what drives consumers to buy, and how to sell and price products, among other topics.

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Career Paths in Marketing

Career Paths in Marketing

You will leave Isenberg ready to excel in a range of marketing-related careers in product development, market research, advertising services, copywriting, promotions, and digital media.  Isenberg's Office of Career Success is dedicated to serving the career and professional development needs of Isenberg students.

Marketing Career ResourcesMarketing Career Resources
Marketing Faculty

Marketing Faculty

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Cynthia Barstow
Senior Lecturer
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Eric N. Berkowitz
Professor Emeritus
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Brashear
Thomas G. Brashear Alejandro
Associate Professor
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William Diamond
Professor Emeritus
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Matthew Glennon
Senior Lecturer
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Matthew Godfrey
Matthew Godfrey
Assistant Professor
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Easwar Iyer
Emeritus Professor
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Alicia M. Johnson
Alicia M. Johnson
Assistant Professor
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Verónica Martín Ruiz
Assistant Professor
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Elizabeth Miller
Department Chair and Professor, PhD Coordinator
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George Milne
Associate Dean of Research & Carney Family Endowed Professor
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Charles Schewe
Professor Emeritus
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Matthew Thomson
Professor
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Bruce D. Weinberg
Professor
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Marc G. Weinberger
Professor Emeritus
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Yanfen (Cindy) You
Assistant Professor
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