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The University of Massachusetts Amherst

Easwar Iyer

Professor

Marketing

Education

PhD, University of Pittsburg, 1984
MBA, Indian Institute of Management - Calcutta, 1973
BTech, Indian Institute of Technology - Madras, 1971

Professional Experience

Head, Marketing Department, Isenberg School of Management, 2006-2012
Adjunct Professor, J. K. Lakshmipat University, Jaipur, India, Present
Visiting Professor, Athens Laboratory of Business Administration, Athens, Greece, 1996-Present
Visiting Professor, Indian Institute of Management, Bangalore, India, 1990-Present
Curtin Scholar, Curtin University, Perth, Australia, 2004-Present

Academic Appointments

Professor of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, MA, 2006-Present
Associate Professor of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, MA, 1990-2006
Assistant Professor of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, MA, 1984-1990

Research Interests

Socially Responsible Consumer Behavior
Environmental Marketing and Strategy
Financial Decision Making
Consumer Recycling

Teaching Interests

Doctoral
  • Theory & Science in Marketing
  • Current & Classics in Marketing
  • Consumer Behavior
Masters
  • Marketing Management
  • Consumer Behavior
  • Customer Relationship Management
  • Marketing Research
Undergraduate
  • Introduction to Marketing
  • Consumer Behavior
  • Marketing Research

Selected Publications

"Noneconomic Goals of Socially Responsible Investors," (2009), Journal of Consumer Behavior, Vol. 8, p1 -13 (with Rajiv K. Kashyap)

"Toward a Responsive Pedagogy: Linking Social Responsibility to Firm Performance Issues in the Classroom", (2006),Academy of Management Learning & Education, Vol. 5:3 (September), p366-376 (with Rajiv K. Kashyap and Raza Mir)

"Consumer Recycling: Role of Incentives, Information and Social Class," (2006) Journal of Consumer Behavior, 6 (Jan. - Feb.), p. 32 - 47. (with Rajiv K. Kashyap)

"Creating Effective Direct Mail Charitable Solicitations: The Effects of Enclosures and Different Appeals, (2006), Journal of Nonprofit & Public Sector Marketing, 18:1, p. 81 - 100. (with Rajiv K. Kashyap and William. D. Diamond)