Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.

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In-Depth Marketing

In-Depth Marketing

Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.

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The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair and Professor
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Marketing Faculty

Marketing Faculty

Marketing FacultyView all marketing faculty
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Cynthia Barstow
Senior Lecturer
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Brashear
Thomas G. Brashear Alejandro
Associate Professor
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Matthew Glennon
Senior Lecturer
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Matthew Godfrey
Matthew Godfrey
Assistant Professor
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Alicia M. Johnson
Alicia M. Johnson
Assistant Professor
Alicia M. Johnson View Profile
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Verónica Martín Ruiz
Assistant Professor
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Elizabeth Miller
Department Chair and Professor
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George Milne
Associate Dean of Research & Carney Family Endowed Professor
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Matt Thomson
Matthew Thomson
Professor & PhD Coordinator
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Bruce D. Weinberg
Professor
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Yanfen (Cindy) You
Assistant Professor
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Marketing News

Class of 2022: Kristen Olson
Class of 2022: Kristen Olson
Kristen Olson is a 2022 graduate of the Isenberg School of Business, where she majored in marketing—and found her professional passion in sales.
Class of 2022: Kristen Olson Read More
Isenberg Graduate Pursues Environmental and Social Entrepreneurship
Isenberg Graduate Pursues Environmental and Social Entrepreneurship
Jeffrey Prost-Greene ’12 co-founded an organization that converts rooftop space in Washington, DC, into farms and investment funds that support young
Isenberg Graduate Pursues Environmental and Social Entrepreneurship Read More
Supporting Ukraine Through Academic Partnership
Supporting Ukraine Through Academic Partnership
When Russia illegally invaded Ukraine earlier this year, Isenberg School of Management Professor Anna Nagurney—the daughter of refugees who fled
Supporting Ukraine Through Academic Partnership Read More

Contact Us

Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003

413.545.5663