Marketing Department

Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.

Degree Options in Marketing

Degree Options in Marketing

Studying marketing at Isenberg has helped students master the crafts of analytics, research, and narrative-building that connect consumers with products, services, and points of view. Our students learn to weave powerful stories and mine and analyze data in their support. And drawing on our extensive alumni and industry networks, they begin their own stories of personal success.

Major: Marketing Bachelors of Business Administration in Marketing Major: Marketing Online BBA Marketing Degree Completion PhD in Marketing PhD in Marketing
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Isenberg Marketing Club.jpeg
In-Depth Marketing

In-Depth Marketing

Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.

Elizabeth Miller
The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
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Recent Marketing Faculty Publications
Marketing
Marketing Faculty

Marketing Faculty

Marketing FacultyView all marketing faculty
Heidi Bailey
Heidi Bailey
Lecturer
Heidi Bailey View Profile
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Cynthia Barstow
Senior Lecturer
Cynthia Barstow View Profile
Brashear
Thomas G. Brashear Alejandro
Associate Professor
Thomas G. Brashear Alejandro View Profile
Annie Ding
Annie Ding
Assistant Professor
Annie Ding View Profile
Matt Glennon
Matthew Glennon
Senior Lecturer
Matthew Glennon View Profile
Matthew Godfrey
Matthew Godfrey
Assistant Professor
Matthew Godfrey View Profile
Alicia M. Johnson
Alicia M. Johnson
Assistant Professor
Alicia M. Johnson View Profile
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Verónica Martín Ruiz
Assistant Professor
Verónica Martín Ruiz View Profile
Elizabeth Miller
Elizabeth Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
Elizabeth Miller View Profile
George Milne.jpg
George Milne
Edward D. Shirley ‘78 Endowed Professor of Marketing
George Milne View Profile
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Kun Qian
Assistant Professor
Kun Qian View Profile
Matt Thomson
Matthew Thomson
Professor, PhD Coordinator
Matthew Thomson View Profile
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Bruce D. Weinberg
Professor
Bruce D. Weinberg View Profile
Thomas Woodside
Tom Woodside
Lecturer
Tom Woodside View Profile
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Yanfen (Cindy) You
Assistant Professor
Yanfen (Cindy) You View Profile
Marketing FacultyView all marketing faculty

Marketing News

Marketing NewsSee more marketing news
Isenberg Announces 2026 Senior Awards Recipients
Isenberg Announces 2026 Senior Awards Recipients
The seven academic departments within the Isenberg School of Management each chose graduating seniors from the Class of 2026 to receive academic
Isenberg Announces 2026 Senior Awards Recipients Read More
Marketing Career Networking Night 2026
Marketing Career Networking Night 2026
On March 25, students had the opportunity to attend the 2026 UMass Marketing Career Networking Night, which brought together six panelists
Marketing Career Networking Night 2026 Read More
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence program featuring Nataly Kelly, a global B2B technology executive with deep cross
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly Read More
Isenberg School of Management
Go to: www.linkedin.com/isenberg-school-of-management-umass-amherst See More on LinkedIn
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Creating classrooms where every student can thrive💡 The Office of Access, Collaboration, and Engagement for Success \(ACES\) hosted a four-part Lunch & Learn series focused on advancing inclusive teaching practices for multilingual and neurodivergent students. By engaging faculty, staff, and graduate students with leading experts and actionable strategies, the series translated research into meaningful classroom applications. Here at Isenberg, we have a commitment to inclusive excellence and to equipping educators with the tools to support diverse learners in today’s higher education landscape. Read more about the event here: https://lnkd.in/e8DwmEb2 #Isenberg #UMassAmherst #InclusiveExcellence #HigherEducation #Accessibility #UDL
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As #AI reshapes organizations and industries, faculty at the @[Isenberg School of Management, UMass Amherst](urn:li:organization:2468374) are tackling critical questions around bias, transparency, and human–AI interaction—with a clear focus on real-world application. These projects represent just a fraction of the work happening across #Isenberg: ➡️       Exploring how tools like #ChatGPT can help hospitality businesses analyze customer feedback and improve service. ➡️       Examining #technostress and the balance between innovation and responsibility in AI, with a focus on fairness, transparency, and human primacy. ➡️       Investigating how digital data and human–algorithm relationships are reshaping organizations and decision-making. Read more insights from Isenberg Dean @[Anne P. Massey](urn:li:person:GaxdTy3EzU): https://lnkd.in/eud8g5XR #IsenbergImpact #UMassAmherst #highered #businesseducation #businessschools #ArtificialIntelligence #AIinEducation @[Melissa Baker](urn:li:person:x5zC0hj-HM), @[Jennifer \(Jiyoon\) Han](urn:li:person:sEhylV0G0o), @[Zhanfei Lei](urn:li:person:KRtHQ3--qd), @[Irem Önder](urn:li:person:NG-jtwtqhz), @[Zixi \(Lavi\) Peng](urn:li:person:eXSujBweu9), @[Marta Stelmaszak Rosa](urn:li:person:rGY8gqh9SS), @[Monideepa Tarafdar](urn:li:person:rUC9sAmnBK), and @[Jeffrey Robert](urn:li:person:HIQJNRzNzr) Meet Irma Marroquin ’26 MBA, a second-year MBA student. Recently named a 2025 Hispanic Scholarship Fund Scholar, Irma is being recognized for her resilience, leadership, and commitment to making an impact. Through hands-on projects, mentorship, and real-world experience, she’s building a path toward a career in marketing strategy within essential service sectors. 🎓 🔗 To learn more about Irma's journey: https://loom.ly/qPXXKEQ #StudentSpotlight #Isenberg #MBA
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@[Lauren Abad](urn:li:person:o6Uc5VxMr\_), associate director of career development in the Office of Career Services at @[Isenberg School of Management, UMass Amherst](urn:li:organization:2468374), spoke with #WesternMassNews about how #GenZ job seekers can strengthen interview skills and build confidence as they prepare for #internships, job interviews, and full-time roles. At #Isenberg, career readiness is a shared effort, one that's supported by faculty, alumni, industry partners, and hands-on experiences \(like #microinternships\) that help students practice the skills employers value most. Watch the interview: https://lnkd.in/eWWish4z #IsenbergWorks #CareerReadiness #ProfessionalDevelopment #InterviewSkills #UMassAmherst

Contact Us

Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003

413.545.6976

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