Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.

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In-Depth Marketing

In-Depth Marketing

Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.

Elizabeth Miller
The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair and Professor
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Marketing Faculty

Marketing Faculty

Marketing FacultyView all marketing faculty
Heidi Bailey
Heidi Bailey
Lecturer
Heidi Bailey View Profile
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Cynthia Barstow
Senior Lecturer
Cynthia Barstow View Profile
Brashear
Thomas G. Brashear Alejandro
Associate Professor
Thomas G. Brashear Alejandro View Profile
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Matthew Glennon
Senior Lecturer
Matthew Glennon View Profile
Matthew Godfrey
Matthew Godfrey
Assistant Professor
Matthew Godfrey View Profile
Alicia M. Johnson
Alicia M. Johnson
Assistant Professor of Marketing
Alicia M. Johnson View Profile
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Verónica Martín Ruiz
Assistant Professor
Verónica Martín Ruiz View Profile
Elizabeth Miller
Elizabeth Miller
Department Chair and Professor
Elizabeth Miller View Profile
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George Milne
Associate Dean of Research and PhD Programs & Edward D. Shirley ‘78 Endowed Professor of Marketing
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Matthew Thomson
Matthew Thomson
Charles D. Schewe Faculty Fellow, Professor, and PhD Coordinator
Matthew Thomson View Profile
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Bruce D. Weinberg
Professor
Bruce D. Weinberg View Profile
Tom Woodside
Tom Woodside
Lecturer
Tom Woodside View Profile
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Yanfen (Cindy) You
Assistant Professor
Yanfen (Cindy) You View Profile

Marketing News

Isenberg Sales Club Hosts Competition
Isenberg Sales Club Hosts Competition
The Sales Club Competition gave students the opportunity to demonstrate and practice new sales skills and network within the industry.
Isenberg Sales Club Hosts Competition Read More
Student Spotlight: John Baker '24
Student Spotlight: John Baker '24
John Baker ’24, a marketing major, hails from Longmeadow, Mass., and is also pursuing a certificate in technical communication.
Student Spotlight: John Baker '24 Read More

Contact Us

Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003

413.545.5663