Marketing Department

Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.

Degree Options in Marketing

Degree Options in Marketing

Studying marketing at Isenberg has helped students master the crafts of analytics, research, and narrative-building that connect consumers with products, services, and points of view. Our students learn to weave powerful stories and mine and analyze data in their support. And drawing on our extensive alumni and industry networks, they begin their own stories of personal success.

Major: Marketing Bachelors of Business Administration in Marketing Major: Marketing Online BBA Marketing Degree Completion PhD in Marketing PhD in Marketing
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In-Depth Marketing

In-Depth Marketing

Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.

Elizabeth Miller
The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
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Marketing Faculty

Marketing Faculty

Marketing FacultyView all marketing faculty
Heidi Bailey
Heidi Bailey
Lecturer
Heidi Bailey View Profile
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Cynthia Barstow
Senior Lecturer
Cynthia Barstow View Profile
Brashear
Thomas G. Brashear Alejandro
Associate Professor
Thomas G. Brashear Alejandro View Profile
Annie Ding
Annie Ding
Assistant Professor
Annie Ding View Profile
Matt Glennon
Matthew Glennon
Senior Lecturer
Matthew Glennon View Profile
Matthew Godfrey
Matthew Godfrey
Assistant Professor
Matthew Godfrey View Profile
Alicia M. Johnson
Alicia M. Johnson
Assistant Professor
Alicia M. Johnson View Profile
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Verónica Martín Ruiz
Assistant Professor
Verónica Martín Ruiz View Profile
Elizabeth Miller
Elizabeth Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
Elizabeth Miller View Profile
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George Milne
Edward D. Shirley ‘78 Endowed Professor of Marketing
George Milne View Profile
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Kun Qian
Assistant Professor
Kun Qian View Profile
Matt Thomson
Matthew Thomson
Professor, PhD Coordinator
Matthew Thomson View Profile
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Bruce D. Weinberg
Professor
Bruce D. Weinberg View Profile
Thomas Woodside
Tom Woodside
Lecturer
Tom Woodside View Profile
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Yanfen (Cindy) You
Assistant Professor
Yanfen (Cindy) You View Profile
Marketing FacultyView all marketing faculty

Marketing News

Marketing NewsSee more marketing news
Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
The academy debuted this academic year and is open to students interested in sales roles across industries such as technology, medical sales, staffing
Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU Read More
Isenberg Senior Builds Million-Dollar Startup While Earning UMass Amherst Degree
Isenberg Senior Builds Million-Dollar Startup While Earning UMass Amherst Degree
When Elijah Khasabo arrived at Isenberg last semester as a transfer student, he already had something most business students only dream about: a fast
Isenberg Senior Builds Million-Dollar Startup While Earning UMass Amherst Degree Read More
Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
Isenberg School of Management faculty are again among the most prestigious researchers in the world, according to the Top 2% Scientists List. This
Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists Read More
Isenberg School of Management
Go to: www.linkedin.com/isenberg-school-of-management-umass-amherst See More on LinkedIn
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This month’s Faculty Research spotlight features Emily Heaphy, PhD, professor of management and John F. Kennedy Faculty Fellow at Isenberg. Her research explores how professionals in high-pressure consulting environments balance demanding careers with personal well-being. Published in Organization Science, the study reveals how “sustainable workers” build supportive workplace relationships that help teams perform at a high level while avoiding burnout. 🔗 Read more: https://loom.ly/SgxjM84 #FacultyResearch #IsenbergSchool #FacultySpotlight
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At the Isenberg School of Management, 2025 was an innovative and energizing year—marked by new #AI certificates, the @[Microsoft Excel Collegiate Challenge \(MECC\)](urn:li:organization:94790458) regional competition, expanded AR/VR learning in coursework and career prep, and the 10th anniversary of the #Isenberg Ethics Competition. We also celebrated #faculty excellence with seven new titled positions and strengthened alumni connections via the Leaders of Impact event in Boston with @[PGA TOUR](urn:li:organization:11462) Commissioner Jay Monahan ‘96MS. Check out the report and see what we’ve been building at Isenberg, at the @[University of Massachusetts Amherst](urn:li:organization:4508)! https://lnkd.in/eRV\_fHFk #IsenbergImpact #UMassAmherst #highered #BusinessEducation #BusinessSchools #business
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🚀 New Research Spotlight from Isenberg’s Management Faculty! Our Management scholars are pushing boundaries with fresh insights that shape the future of organizations and leadership. ✨ Orlando Richard uncovers how hair bias influences belonging in the workplace. 🌍 Michael Blomfield explores how global IP policy drives the spread of new knowledge across borders. 🤝 Ulya Tsolmon reveals why some mergers succeed in retaining top leaders—and others don’t. ⚡ Feng Qiu sheds light on how impostor feelings and power dynamics shape supervisor behavior. Dive into the full stories here ➡️ https://loom.ly/axdfC5I #Isenberg #ManagementResearch #Innovation #BusinessInsights #FacultyResearch #UMassAmherst One Day. Big Smiles. Join @[West End House](urn:li:organization:6049917) and Isenberg during April school vacation week to create joyful moments for Boston-area youth. Show up, jump in, and make a difference. 📆 Thursday, April 23, 2026 ⏰ 9:30 - 11:30 am 📍 West End House Space is limited to 15 volunteers, so register now at the event page below! #IsenbergImpact #GivingBack

Contact Us

Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003

413.545.6976

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