Marketing Department

Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.

Degree Options in Marketing

Degree Options in Marketing

Studying marketing at Isenberg has helped students master the crafts of analytics, research, and narrative-building that connect consumers with products, services, and points of view. Our students learn to weave powerful stories and mine and analyze data in their support. And drawing on our extensive alumni and industry networks, they begin their own stories of personal success.

Major: Marketing Bachelors of Business Administration in Marketing Major: Marketing Online BBA Marketing Degree Completion PhD in Marketing PhD in Marketing
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Isenberg Marketing Club.jpeg
In-Depth Marketing

In-Depth Marketing

Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.

Elizabeth Miller
The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
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Recent Marketing Faculty Publications
Marketing
Marketing Faculty

Marketing Faculty

Marketing FacultyView all marketing faculty
Heidi Bailey
Heidi Bailey
Lecturer
Heidi Bailey View Profile
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Cynthia Barstow
Senior Lecturer
Cynthia Barstow View Profile
Brashear
Thomas G. Brashear Alejandro
Associate Professor
Thomas G. Brashear Alejandro View Profile
Annie Ding
Annie Ding
Assistant Professor
Annie Ding View Profile
Matt Glennon
Matthew Glennon
Senior Lecturer
Matthew Glennon View Profile
Matthew Godfrey
Matthew Godfrey
Assistant Professor
Matthew Godfrey View Profile
Alicia M. Johnson
Alicia M. Johnson
Assistant Professor
Alicia M. Johnson View Profile
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Verónica Martín Ruiz
Assistant Professor
Verónica Martín Ruiz View Profile
Elizabeth Miller
Elizabeth Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
Elizabeth Miller View Profile
George Milne.jpg
George Milne
Edward D. Shirley ‘78 Endowed Professor of Marketing
George Milne View Profile
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Kun Qian
Assistant Professor
Kun Qian View Profile
Matt Thomson
Matthew Thomson
Professor, PhD Coordinator
Matthew Thomson View Profile
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Bruce D. Weinberg
Professor
Bruce D. Weinberg View Profile
Thomas Woodside
Tom Woodside
Lecturer
Tom Woodside View Profile
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Yanfen (Cindy) You
Assistant Professor
Yanfen (Cindy) You View Profile
Marketing FacultyView all marketing faculty

Marketing News

Marketing NewsSee more marketing news
Isenberg Announces 2026 Senior Awards Recipients
Isenberg Announces 2026 Senior Awards Recipients
The seven academic departments within the Isenberg School of Management each chose graduating seniors from the Class of 2026 to receive academic
Isenberg Announces 2026 Senior Awards Recipients Read More
Marketing Career Networking Night 2026
Marketing Career Networking Night 2026
On March 25, students had the opportunity to attend the 2026 UMass Marketing Career Networking Night, which brought together six panelists
Marketing Career Networking Night 2026 Read More
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence program featuring Nataly Kelly, a global B2B technology executive with deep cross
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly Read More
Isenberg School of Management
Go to: www.linkedin.com/isenberg-school-of-management-umass-amherst See More on LinkedIn
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🎓✨ We’re so excited to celebrate these incredible Marriott Meals interns & TAs whose dedication has made such a meaningful impact on the Marriott Meals team and the @[Hospitality & Tourism Management, Isenberg School of Management](urn:li:organization:52174754) community! 👏 Shoutout to: Casey Connors — Head TA & Social Media Intern Xinle Lo — Head TA & Social Media Intern Taryn Frazier — Senior TA & Events/Catering Intern Thuy Nguyen — Senior TA & Events Intern Tu Nguyen — Senior TA & FOH Training Specialist Cally Seyler — Senior TA & FOH Training Specialist David Kasdon — Senior TA, BOH & Culinary Ryan Lynch — Senior TA, General Ops Bobby Wade — Junior TA, General Ops 🌟🍽️ From culinary and operations to events, training, and social media, this team keeps everything running behind the scenes! We wish all of these graduating TAs the very best in their next chapters! #IsenbergProud #HTMPossibilities #UMassHTM #IsenbergHTM #MarriottMeals #UMassDining As Isenberg readies for Commencement on Friday, we’re looking back at a great day on the golf course this past April with @[Isenberg Women in Business](urn:li:organization:48541163)! ✨ Events like this showcase the strength of the Isenberg community and the power of experiential learning beyond the classroom. Opportunities to build confidence, develop new skills, and create meaningful connections are what make programs like this so impactful. We’re especially grateful for the continued support of Dean @[Anne P. Massey](urn:li:person:GaxdTy3EzU), a passionate golfer who understands firsthand the value the game brings in building confidence and fostering professional connections. ⛳ We’re also incredibly grateful to @[Denise M. Coll](urn:li:person:pQ9TSyOPR4) ’75 \(HTM\) for her support as a donor, her ongoing commitment to Isenberg and passion for empowering future leaders help make experiences like this possible. 💙
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Isenberg School of Management is pleased to announce that @[Nora Giannetti](urn:li:person:ojPTfpEEYi), an operations and information management major, has been selected to represent the Class of 2026 as the featured student speaker at this year’s Isenberg Senior Celebration on May 16 at the Mullins Center at @[University of Massachusetts Amherst](urn:li:organization:4508). ➡️ Read more about Nora: https://lnkd.in/ehixHJ-M #Isenberg #UMassAmherst #highered #Commencement #Classof2026
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Creating classrooms where every student can thrive💡 The Office of Access, Collaboration, and Engagement for Success \(ACES\) hosted a four-part Lunch & Learn series focused on advancing inclusive teaching practices for multilingual and neurodivergent students. By engaging faculty, staff, and graduate students with leading experts and actionable strategies, the series translated research into meaningful classroom applications. Here at Isenberg, we have a commitment to inclusive excellence and to equipping educators with the tools to support diverse learners in today’s higher education landscape. Read more about the event here: https://lnkd.in/e8DwmEb2 #Isenberg #UMassAmherst #InclusiveExcellence #HigherEducation #Accessibility #UDL

Contact Us

Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003

413.545.6976

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