Marketing

Message from the Department Head
On-Campus BBA in Marketing
Online BBA in Marketing
MBA with a Focus in Marketing
PhD in Marketing
Our Faculty

Student-Run Ad Agency Poised for National Competition

UMAdLab, a student-run advertising agency and extension of Isenberg's Marketing Club, is vying against teams from 19 other schools in the Credit Karma Campus Challenge.

Marketing Faculty Member and Students Bring Breast Cancer Message to Retailers

In September, Cynthia Barstow, Isenberg marketing lecturer and founder of the campus group Protect Our Breasts, took a group of PoB students to the Natural Products Expo East in Baltimore where she spoke to retailers about the dangers of chemicals in our every day products.

UMass Amherst Provost Guest Speaker in Marketing Class

UMass Amherst Provost and Executive Vice Chancellor Katherine Newman was a guest speaker in our Fundamentals of Marketing class. She spoke about how university leaders need to think about marketing because they are in a competitive landscape to attract the best and brightest students.