Marketing Department
Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.
Degree Options in Marketing
Degree Options in Marketing
Studying marketing at Isenberg has helped students master the crafts of analytics, research, and narrative-building that connect consumers with products, services, and points of view. Our students learn to weave powerful stories and mine and analyze data in their support. And drawing on our extensive alumni and industry networks, they begin their own stories of personal success.
In-Depth Marketing
In-Depth Marketing
Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.
The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
Recent Marketing Faculty Publications
Marketing
Marketing Faculty
Marketing Faculty Marketing FacultyView all marketing faculty
Heidi Bailey
Lecturer
Cynthia Barstow
Senior Lecturer
Thomas G. Brashear Alejandro
Associate Professor
Annie Ding
Assistant Professor
Matthew Glennon
Senior Lecturer
Matthew Godfrey
Assistant Professor
Alicia M. Johnson
Assistant Professor
Verónica Martín Ruiz
Assistant Professor
Elizabeth Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
George Milne
Edward D. Shirley ‘78 Endowed Professor of Marketing
Kun Qian
Assistant Professor
Matthew Thomson
Professor, PhD Coordinator
Bruce D. Weinberg
Professor
Tom Woodside
Lecturer
Yanfen (Cindy) You
Assistant Professor
Marketing News Marketing NewsSee more marketing news
Marketing Career Networking Night 2026
Marketing Career Networking Night 2026
On March 25, students had the opportunity to attend the 2026 UMass Marketing Career Networking Night, which brought together six panelists
Marketing Career Networking Night 2026
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The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence program featuring Nataly Kelly, a global B2B technology executive with deep cross
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly
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Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
The academy debuted this academic year and is open to students interested in sales roles across industries such as technology, medical sales, staffing
Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
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Isenberg School of Management
Go to: www.linkedin.com/isenberg-school-of-management-umass-amherst
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Contact Us
Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003
413.545.6976