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Marketing Department
Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.
Degree Options in Marketing
Degree Options in Marketing
Studying marketing at Isenberg has helped students master the crafts of analytics, research, and narrative-building that connect consumers with products, services, and points of view. Our students learn to weave powerful stories and mine and analyze data in their support. And drawing on our extensive alumni and industry networks, they begin their own stories of personal success.
In-Depth Marketing
In-Depth Marketing
Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.
The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
Heidi Bailey
Lecturer
Cynthia Barstow
Senior Lecturer
Thomas G. Brashear Alejandro
Associate Professor
Annie Ding
Assistant Professor
Matthew Glennon
Senior Lecturer
Matthew Godfrey
Assistant Professor
Alicia M. Johnson
Assistant Professor
Verónica Martín Ruiz
Assistant Professor
Elizabeth Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
George Milne
Associate Dean of Research and PhD Programs & Edward D. Shirley ‘78 Endowed Professor of Marketing
Kun Qian
Assistant Professor
Matthew Thomson
Charles D. Schewe Faculty Fellow, Professor, and PhD Coordinator
Bruce D. Weinberg
Professor
Tom Woodside
Lecturer
Yanfen (Cindy) You
Assistant Professor
Marketing News
Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
Isenberg School of Management faculty are again among the most prestigious researchers in the world, according to the Top 2% Scientists List. This
Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
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Isenberg Welcomes New PhD Candidates
Isenberg Welcomes New PhD Candidates
The 10 new PhD candidates represent several countries and academic backgrounds, and they are excited to contribute to the Isenberg community through
Isenberg Welcomes New PhD Candidates
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Faculty Research: Nicknaming Your Brand Might Hurt Your Business
Faculty Research: Nicknaming Your Brand Might Hurt Your Business
Nicknames are, for the most part, a sign of affection. From “Mickey D’s” to “HoJo,” consumers frequently assign pet names to the brands they love
Faculty Research: Nicknaming Your Brand Might Hurt Your Business
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Isenberg School of Management
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Contact Us
Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003
413.545.6976