Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.

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In-Depth Marketing

In-Depth Marketing

Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.

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The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair and Professor, PhD Coordinator
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Marketing Faculty

Marketing Faculty

Marketing FacultyView all marketing faculty
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Cynthia Barstow
Senior Lecturer
Cynthia Barstow View Profile
Brashear
Thomas G. Brashear Alejandro
Associate Professor
Thomas G. Brashear Alejandro View Profile
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Matthew Glennon
Senior Lecturer
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Matthew Godfrey
Matthew Godfrey
Assistant Professor
Matthew Godfrey View Profile
Alicia M. Johnson
Alicia M. Johnson
Assistant Professor
Alicia M. Johnson View Profile
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Verónica Martín Ruiz
Assistant Professor
Verónica Martín Ruiz View Profile
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Elizabeth Miller
Department Chair and Professor, PhD Coordinator
Elizabeth Miller View Profile
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George Milne
Associate Dean of Research & Carney Family Endowed Professor
George Milne View Profile
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Bruce D. Weinberg
Professor
Bruce D. Weinberg View Profile
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Yanfen (Cindy) You
Assistant Professor
Yanfen (Cindy) You View Profile

Marketing News

Faculty Research: How to Sell Re-Use and Repair
Faculty Research: How to Sell Re-Use and Repair
Matthew Godfrey, an assistant professor of marketing at Isenberg, is that rare consumer scientist: one who thinks about how people might be persuaded
Faculty Research: How to Sell Re-Use and Repair Read More
Business Leaders Visit Isenberg Students on Campus During Fall 2021
Business Leaders Visit Isenberg Students on Campus During Fall 2021
Distinguished alumni, business leaders, and experts in a variety of fields visited the Isenberg building, assisted with class projects, and offered
Business Leaders Visit Isenberg Students on Campus During Fall 2021 Read More
Protect Our Breasts Celebrates 10th Anniversary
Protect Our Breasts Celebrates 10th Anniversary
Protect Our Breasts, a cross-disciplinary study in the marketing department for Isenberg and science students, marked its 10-year milestone this fall.
Protect Our Breasts Celebrates 10th Anniversary Read More

Contact Us

Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003

413.545.5663