This center creates innovative and scalable revenue-generating programs that help companies, students, managers, and academic institutions differentiate in the crowded sports marketplace.

Tapping into our industry-leading alumni network and faculty cohort allows the McCormack Center for Sport Research & Education to create value through collaboration, and further the educational mission of sport management as a discipline.


Case Study Collection

In 2017, the McCormack Center launched a custom case study collection designed to further enrich the educational experience of future sport leaders around the globe. 100+ institutions have adopted McCormack cases written by leading sport management faculty members and sport industry practitioners.

The McCormack Case Study CollectionLearn more and purchase cases
Global Partnerships

Legacy projects with global partners foster a diverse, multi-national examination of the broader sport management ecosystem. Our current partnerships include:

  • India's Global Institute for Sports Business
  • Japan's Pacific League Marketing

McCormack Global PartnershipsLearn more
Sport Leadership Academy

The McCormack Sport Leadership Academy services driven and talented high school students from around the world, training students in practical sport business foundations and integrating insights from our world renowned faculty and industry-leading alumni.


Center Director, Will Norton

Lecturer, Sport Management Department