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The University of Massachusetts Amherst

Experiential learning is at the core of our MS Sport Management education philosophy.

In most of our classes, the theory that applies to each discipline is supplemented by real-world projects providing students the ability to work in teams to solve "real world" challenges.

Students will gain expertise in sport-related disciplines ranging from marketing, law and finance … to applied sport market research and analytics. Our program also offers a unique Professional Development Seminar in which industry practitioners enlighten students on a broad range of career advice and opportunities. The MS in Sport Management requires 35 credits and students generally complete the program in 1 year (dual degree MBA/MS students have more required credit hours and require 2 years to complete this program).

COURSEWORK

Here’s a sample of our required sport management courses:

  • Sport Marketing
  • Sport Finance and Business
  • Sport and the Law
  • Sport Organizational Behavior and Development
  • Applied Sport Market Research

Here’s a sample of elective courses:

  • Advanced Sport Analytics
  • Sport Promotion & Sales
  • Sport Economics
  • Women in Sport Business 
  • College Athletics
  • Labor Relations in Professional Sports
View full curriculum
Curriculum
Meet Our Faculty

Meet Our Faculty

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Brett Albert
Senior Lecturer
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Elizabeth B. Delia
Honors Program Director, PhD Coordinator, & Associate Professor
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Janet S. Fink
Associate Dean, Undergraduate Programs & Douglas & Diana Berthiaume Endowed Professor
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Matthew Katz
Matthew Katz
Undergraduate Program Director & Associate Professor
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Charles D.T. Macaulay
Assistant Professor
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Lisa Pike Masteralexis
Senior Associate Dean & Professor
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Mark McDonald
Honors Program Director & Associate Professor
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Steve McKelvey
Department Chair and Professor
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E. Nicole Melton
Associate Department Chair & Associate Professor
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Emily Must
Director of Internships & Senior Lecturer
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William Norton
Graduate Program Director, Director of McCormack Center for Sport Research and Education, & Senior Lecturer
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Yiran Su
Assistant Professor
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Katherine Sveinson
Assistant Professor
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David Tyler
Associate Professor
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Nefertiti Walker
Nefertiti A. Walker
Vice Chancellor for Equity and Inclusion, UMass Amherst, & Professor
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Follow our step-by-step process to complete your online application.

  1. Once you click Apply Now, you will be taken to the University's secure online student information system, SPIRE.
  2. Follow the “Go to Application” link to create your user account to begin your application process.
  3. Complete the admissions requirements and submit your application. Note: you can save and resume your application process as you gather required materials.
  4. After submitting, track your application at the Graduate School Status of Application page.
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