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Experiential learning is at the core of our MS Sport Management education philosophy.

In most of our classes, the theory that applies to each discipline is supplemented by real-world projects providing students the ability to work in teams to solve "real world" challenges.

Students will gain expertise in sport-related disciplines ranging from marketing, law and finance … to applied sport market research and analytics. Our program also offers a unique Professional Development Seminar in which industry practitioners enlighten students on a broad range of career advice and opportunities. The MS in Sport Management requires 35 credits and students generally complete the program in 1 year (dual degree MBA/MS students have more required credit hours and require 2 years to complete this program).


Here’s a sample of our required sport management courses:

  • Sport Marketing
  • Sport Finance and Business
  • Sport and the Law
  • Sport Organizational Behavior and Development
  • Applied Sport Market Research

Here’s a sample of elective courses:

  • Advanced Sport Analytics
  • Sport Promotion & Sales
  • Sport Economics
  • Women in Sport Business 
  • College Athletics
  • Labor Relations in Professional Sports
View full curriculum
Meet Our Faculty

Meet Our Faculty

Brett Albert
Senior Lecturer
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Elizabeth B. Delia
Honors Program Director & Associate Professor
Elizabeth B. Delia View Profile
Gregg Dinardo
Gregg DiNardo
Visiting Lecturer
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Janet S. Fink
Associate Dean, Undergraduate Programs & Douglas & Diana Berthiaume Endowed Professor
Janet S. Fink View Profile
Matthew Katz
Matthew Katz
Associate Department Chair, Undergraduate Program Director, Associate Professor
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Neil Longley
Professor Emeritus
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Charles D.T. Macaulay
Assistant Professor
Charles D.T. Macaulay View Profile
Lisa Pike Masteralexis
Senior Associate Dean & Professor
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Mark McDonald
Associate Professor
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Steve McKelvey
Steve McKelvey View Profile
E. Nicole Melton
Department Chair & Associate Professor
E. Nicole Melton View Profile
Emily Must
Director of Internships & Senior Lecturer
Emily Must View Profile
William Norton
William Norton
Graduate Program Director, Director of McCormack Center for Sport Research and Education, & Senior Lecturer
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Jeffrey Pollack
Jeffrey Pollack
Lecturer & Professor of Practice
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Yiran Su
Yiran Su
Assistant Professor
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Katie Sveinson
Katie Sveinson
PhD Coordinator & Assistant Professor
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David Tyler
Honors Program Coordinator, Associate Professor
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Nefertiti Walker
Nefertiti A. Walker
Vice Chancellor for Equity and Inclusion, UMass Amherst, & Professor
Nefertiti A. Walker View Profile
Glenn M. Wong
Professor Emeritus
Glenn M. Wong View Profile
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Apply Now

Apply Now

Follow our step-by-step process to complete your online application.

  1. Review the program specific admissions requirements.
  2. Click Apply Now to go to the University's Graduate School site where you can find a link to the secure online application.
  3. First-time users will need to create an account to start a new application. Note: You can submit your application before you have all your materials ready, simply save and resume your application as you gather required materials.
  4. After submitting, track your application at the Graduate School Status of Application page.
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