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The University of Massachusetts Amherst

Cynthia Barstow

Senior Lecturer

Marketing

Education

MS, University of Massachusetts, Amherst
BS, Syracuse University
AS, Stockbridge School, University of Massachusetts, Amherst

Professional Experience

Founder and President, Seed to Shelf: Marketing for Sustainability, 2006-Present
Founder and Executive Director, Protect Our Breasts, 2011-Present
Marketing Consultant, Natural Products, 1993-2006
Partner/Managing Editor, TaylorMade Publishing, New York, NY, 1989-1991

Academic Appointments

Lecturer, Marketing, Isenberg School of Management, UMass Amherst, 9/2010-Present
Adjunct Faculty, Honors College, UMass Amherst, 2004-2009
Adjunct Faculty, Resource Economics, Isenberg School of Management, UMass Amherst, 2003-2011
Adjunct Faculty, Plant & Soil Science, UMass Amherst, 1999-2010
Adjunct Faculty, Stockbridge School, UMass Amherst, 1994-2012

Research Interests

Sustainability
Experiential (action) Learning
Social Entrepreneurship
Translational Science (Endocrine Disruptors/Carcinogens)
Corporate Social Responsibility
Natural and Organic Products
Alternative Healthcare Marketing
Consumer Behavior
Societal Marketing
Food Marketing and Merchandising

Teaching Interests

  • Sustainability
  • Experiential (action) Learning
  • Social Entrepreneurship
  • Translational Science (Endocrine Disruptors/Carcinogens)
  • Consumer Behavior
  • Societal Marketing