Cynthia Barstow
Senior Lecturer
Marketing
Education
MS, University of Massachusetts, Amherst
BS, Syracuse University
AS, Stockbridge School, University of Massachusetts, Amherst
Professional Experience
Founder and President, Seed to Shelf: Marketing for Sustainability, 2006-Present
Founder and Executive Director, Protect Our Breasts, 2011-Present
Marketing Consultant, Natural Products, 1993-2006
Partner/Managing Editor, TaylorMade Publishing, New York, NY, 1989-1991
Academic Appointments
Lecturer, Marketing, Isenberg School of Management, UMass Amherst, 9/2010-Present
Adjunct Faculty, Honors College, UMass Amherst, 2004-2009
Adjunct Faculty, Resource Economics, Isenberg School of Management, UMass Amherst, 2003-2011
Adjunct Faculty, Plant & Soil Science, UMass Amherst, 1999-2010
Adjunct Faculty, Stockbridge School, UMass Amherst, 1994-2012
Research Interests
Sustainability
Experiential (action) Learning
Social Entrepreneurship
Translational Science (Endocrine Disruptors/Carcinogens)
Corporate Social Responsibility
Natural and Organic Products
Alternative Healthcare Marketing
Consumer Behavior
Societal Marketing
Food Marketing and Merchandising
Teaching Interests
- Sustainability
- Experiential (action) Learning
- Social Entrepreneurship
- Translational Science (Endocrine Disruptors/Carcinogens)
- Consumer Behavior
- Societal Marketing
