Cynthia Barstow
Lecturer Marketing
Office: Isenberg 356
Tel: 413.545.6549
Academic Background
Education
MS, University of Massachusetts, Amherst
BS, Syracuse University
AS, Stockbridge School, University of Massachusetts, Amherst
Academic Appointments
Lecturer, Marketing, Isenberg School of Management, UMass Amherst, 9/2010-Present
Adjunct Faculty, Honors College, UMass Amherst, 2004-2009
Adjunct Faculty, Resource Economics, Isenberg School of Management, UMass Amherst, 2003-2011
Adjunct Faculty, Plant & Soil Science, UMass Amherst, 1999-2010
Adjunct Faculty, Stockbridge School, UMass Amherst, 1994-2012
Research Interests
- Sustainability
- Experiential (action) Learning
- Social Entrepreneurship
- Translational Science (Endocrine Disruptors/Carcinogens)
- Corporate Social Responsibility
- Natural and Organic Products
- Alternative Healthcare Marketing
- Consumer Behavior
- Societal Marketing
- Food Marketing and Merchandising
Teaching Interests
- Sustainability
- Experiential (action) Learning
- Social Entrepreneurship
- Translational Science (Endocrine Disruptors/Carcinogens)
- Consumer Behavior
- Societal Marketing
Professional Background
Professional Experience
Founder and President, 2006-Present, Seed to Shelf: Marketing for Sustainability
Founder and Executive Director, 2011-Present, Protect Our Breasts
Marketing Consultant, 1993-2006, Natural Products
Partner/Managing Editor, 1989-1991, TaylorMade Publishing, New York, NY