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peoplecynthia barstow
Cynthia Barstow

Cynthia Barstow

Senior Lecturer Marketing
Office: Isenberg 328
Tel: 413.545.6549
[javascript protected email address] Add to Address Book Download CV View others in Marketing

Academic Background

Education
MS, University of Massachusetts, Amherst
BS, Syracuse University
AS, Stockbridge School, University of Massachusetts, Amherst
Academic Appointments
Lecturer, Marketing, Isenberg School of Management, UMass Amherst, 9/2010-Present
Adjunct Faculty, Honors College, UMass Amherst, 2004-2009
Adjunct Faculty, Resource Economics, Isenberg School of Management, UMass Amherst, 2003-2011
Adjunct Faculty, Plant & Soil Science, UMass Amherst, 1999-2010
Adjunct Faculty, Stockbridge School, UMass Amherst, 1994-2012

Research Interests

  • Sustainability
  • Experiential (action) Learning
  • Social Entrepreneurship
  • Translational Science (Endocrine Disruptors/Carcinogens)
  • Corporate Social Responsibility
  • Natural and Organic Products
  • Alternative Healthcare Marketing
  • Consumer Behavior
  • Societal Marketing
  • Food Marketing and Merchandising

Teaching Interests

  • Sustainability
  • Experiential (action) Learning
  • Social Entrepreneurship
  • Translational Science (Endocrine Disruptors/Carcinogens)
  • Consumer Behavior
  • Societal Marketing

Professional Background

Professional Experience
Founder and President, 2006-Present, Seed to Shelf: Marketing for Sustainability
Founder and Executive Director, 2011-Present, Protect Our Breasts
Marketing Consultant, 1993-2006, Natural Products
Partner/Managing Editor, 1989-1991, TaylorMade Publishing, New York, NY
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