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Every Organization Uses Analytics

Change your career trajectory by developing data manipulation, visualization, and analytical decision-making skills with the MS in Business Analytics (MSBA). The 10-course, 31-credit MSBA program can be completed at your own pace through our flexible online learning platform.

Flexible and Convenient

The Isenberg’s Online MSBA program offers the flexibility you need to fit your life, while learning from industry-leading expert faculty and receiving the same core curriculum as your on-campus counterparts. As an Online MSBA student, you can work at your own pace, taking as few as three credits (one course) or up to four years to complete your degree. And, domestic students can start by taking a couple classes online in the summer before joining an on-campus cohort in Amherst or Newton in the fall.

MSBA students choose between two tracks—Business Foundations or Data Analytics—depending on career goals and prior business experience. Students can choose to further deepen their knowledge of data analytics by undertaking the optional concentration in Advanced Analytics. The MSBA program makes you a highly sought-after candidate for a career in any industry or organization.

Proudly representing UMass Flex—a commitment to our university’s core values, while delivering a flexible educational experience to meet the needs of today’s students.


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Prepare for Your Business Analytics Career

Prepare for Your Business Analytics Career

The Isenberg Office of Career Success offers the career and professional development support you need for an analytics career. Work with a career coach and visit the IConnect portal for job postings, career events, and a suite of resources and tools in one central location to help you prepare for your career search.

Average starting salary
Ranked #9
U.S. News & World Report ranked our Online MSBA program #9 in 2023
High Demand Skills
Curriculum delivers analytic, programming, visualization and data mining tools
innovation hub front
4+1 Master's Degrees

4+1 Master's Degrees

Undergraduate students at UMass Amherst and other colleges in the Five College Consortium can pursue a 4+1 option, completing their undergraduate degree and their master's degree in 5 years. 

The 4+1 option can also be accelerated, allowing students to complete both their undergraduate and master's degrees in fewer than 5 years. Isenberg's Master of Finance, Master of Science in Accounting, and Master of Science in Business Analytics all offer this accelerated option.

Interested students should apply to a master's degree program in their junior year or early in their senior year.


4+1 ProgramsLearn More
Any program that Isenberg offers will give you access to a world of resources: great faculty members with industry experience, hands-on experience in your courses, the Chase Career Center, and endless networking opportunities. Choosing to get a business degree from Isenberg is a no-brainer.
2024 U.S. News & World Report Best Online Grad Business Programs
Online MS in Business Analytics
#6 Overall
U.S. News & World Report, 2024
MSBA Faculty

MSBA Faculty

Carey Baldwin
Carey Baldwin
Carey Baldwin View Profile
Jeffrey Clark
Jeffrey Clark
Lecturer, David Gaunt Faculty Fellow in Real Estate; M.Fin. Academic Program Director
Jeffrey Clark View Profile
Robert Feingold
Robert Feingold View Profile
Nora Junaid
Nora Junaid
Nora Junaid View Profile
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Ying Liu
Assistant Professor
Ying Liu View Profile
Catherine Lowry
Catherine West Lowry
Senior Lecturer II
Catherine West Lowry View Profile
E. Nicole Melton
Department Chair & Associate Professor
E. Nicole Melton View Profile
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David Sands
Adjunct Lecturer, Affiliated Expert
David Sands View Profile
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Bruce D. Weinberg
Bruce D. Weinberg View Profile
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Kathy Zilch
Kathy Zilch View Profile
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State Authorization Reciprocity Agreement (SARA)

UMass Amherst accepts students from all 50 states into online programs and classes. The University of Massachusetts Amherst operates distance education classes and programs for out-of-state students under the terms and provisions of the State Authorization Reciprocity Agreement (SARA). California does not participate in the Agreement but allows all public institutions to offer distance education to its residents.

Revolutionary Flexibility

Revolutionary Flexibility

This Isenberg program participates in the UMass Flex initiative, providing students with flexible access to courses offered at UMass Amherst.


Proudly representing UMass Flex—a commitment to our university’s core values, while delivering a flexible educational experience to meet the needs of today’s students.


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Fill out the form to start the conversation and one of our program specialists will follow up with you directly. You'll also receive a link to download our MSBA brochure and program information emails.

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Apply Now

Follow our step-by-step process to complete your online application.

  1. Review the program specific admissions requirements.
  2. Click Apply Now to go to the University's Graduate School site where you can find a link to the secure online application.
  3. First-time users will need to create an account to start a new application. Note: You can submit your application before you have all your materials ready, simply save and resume your application as you gather required materials.
  4. After submitting, track your application at the Graduate School Status of Application page.
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