The Business School for Sport Business.

The Isenberg MS in Sport Management gives students the skills, credibility and well-connected network they need to rise to the top. Get a competitive edge with a graduate degree from the McCormack department of sport management.

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Students will gain expertise in sport-related disciplines ranging from marketing, law, and finance, to applied sport market research and analytics. Our program also offers a unique Professional Development Seminar in which industry practitioners enlighten students on a broad range of career advice and opportunities.

Isenberg also offers a dual MBA/MS degree with our MBA program. Compare MS vs. MBA/MS programs.

AcademicsLearn more

Our rigorous curriculum - taught by one of the largest full-time faculties in the country, is specifically designed to blend theory with practice. You will acquire real-world experience from our classes, including sport marketing, market research, sport communications, event management, sales promotion, and sport analytics. 

CurriculumView curriculum
Our Network

Our commitment to diversity is also found in the array of career interests we help foster. The field of sport management is thriving and there is a driving demand for sport business-related professionals. Having students pursuing careers in a wide range of industry segments not only adds to the class dynamic but also begins to build each students' long-term network. 

McCormack AlumniAlumni Network
Grad Mentors

Grad Mentors

Each year, over 30 alums – spanning the country as well as industry segments – volunteer their time, expertise and insights to help prepare the next class of alums for their careers in the sport industry. From monthly Skypes and shadowing days, to resume advice and job recommendations, each year the program results in the creation of lasting relationships that have become the hallmark of our alumni network.

Graduate MentorsLearn more

Alumni Voices

Our alumni help us make the Mark H. McCormack Department of Sport Management at Isenberg a world-class institution by providing vital support to our academic excellence and alumni programming.  They are proud to speak about their time in the program.  Here are a few of their testimonials.

While there are many factors the make the McCormack Sport Management at Isenberg program unique, but for me, coming from India, one of the most important was the opportunity to network with alumni using the Alumni Database and the Graduate Mentorship Program. My mentor was tremendously helpful in guiding me along the path I was pursuing, as well as helping me to best prepare for interviews. In addition, I was able to create great bonds with numerous other alumni.
Sohil Gala, MS ’12
Manager, Fan Journey Marketing, Major League Soccer
One of the primary reasons I chose to attend the McCormack Sport Management at Isenberg is because the professors are leaders in their respective areas of Sport Management and the Alumni are heavily involved. There is genuine and mutual appreciation from everyone who is a part of the program. This is why so many Alums are successful -- you get out of the program what you put into it.
Jon Howard, MS ’13
Scouting Assistant, New England Patriots
In addition to a superb classroom experience, the Mark H. McCormack Department of Sport Management at Isenberg provided students with a plethora of opportunities outside of the classroom to prepare us for the industry. In my two years I was able to attend networking events, conferences, earn an internship, meet industry leaders, and work on a team of advisors for three major sports businesses.
Katie Saylor, MBAMS ’14
Marketing Associate, Positive Coaching Alliance
student and recruiter
Career Opportunities

Career Opportunities

The quality of our department is reflected in our exceptional record of placement, the success of our graduates, and the ongoing support of our network 3000+ alumni who currently work in the sport industry. Our entire faculty is dedicated to helping our students prepare for the job search, locate jobs and shape their careers.

Career Success in SportLearn More

Ready to apply?

Are you ready to apply to our MS in Sport Management program?  Admission to the MS program is highly competitive. Applicants' academic history, GMAT or GRE performance, motivation, aptitude for graduate-level work, and managerial experience are all taken into consideration. Candidates with at least two years of full-time work experience are preferred. View our admissions page to learn more about Isenberg and UMass Amherst requirements.

McCormack News

McCormack Alumni Awards 2024
McCormack Alumni Awards 2024
The Mark H. McCormack Department of Sport Management is proud to announce its newest class of alumni award recipients.
McCormack Alumni Awards 2024 Read More
Student Spotlight: Ethan Morren '25
Student Spotlight: Ethan Morren '25
Ethan Morren ’25 is a sport management and operations and information management dual degree student in Isenberg. The junior hails from West Hartford
Student Spotlight: Ethan Morren '25 Read More
Doctoral Student Helps Olympic Committee Promote Social Change
Doctoral Student Helps Olympic Committee Promote Social Change
Shiling Lin, a first-year doctoral student in the sport management program, has been working closely with the International Olympic Committee (IOC) to
Doctoral Student Helps Olympic Committee Promote Social Change Read More