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Matthew Glennon

Senior Lecturer

Marketing
Award-winning Professor and Educational Consultant passionate about teaching Marketing Management and Professional Sales. I have significant international sales and marketing consulting experience. I

Award-winning Professor and Educational Consultant passionate about teaching Marketing Management and Professional Sales. I have significant international sales and marketing consulting experience. I am Director of the Isenberg Sales Academy and Faculty Advisor (Founder) of the Isenberg Sales Club. I am also the Chair of the Isenberg Marketing Curriculum Committee as well.

As a former entrepreneur, I help students year-round on start-up topics and have supported 100+ start-up companies while at Isenberg. Founded the Isenberg Sales Club and hold the position of Faculty Advisor. Travel to sales competitions around the country to coach and support students. Help connect students with Fortune 500 companies, often leading to opportunities for prized internships and full-time positions. Consult students year-round on improving resumes, building personal brand, and sharpening interview skills.

I care deeply about student success. Helping students prepare to reach their goals—whatever those may be—is how I would best describe my goals as an instructor. I have been recognized several times for my contributions to student success, including most recently in May 2025 where I was the recipient of a Teaching Excellence Award at the Isenberg School of Management.

I am also an educational consultant with extensive experience consulting university faculty on topics such as pedagogy, syllabus creation, course sequencing, and the use of technology in the classroom. I have performed these duties on behalf of the U.S. government to support developing countries and have served in this capacity at the Isenberg School of Management as a Teaching Fellow.

I am also a past winner of the Teaching with Digital Technology Award (2021) and a multiple Teacher of the Year nominee, including this year (2025/2026).

I am an Executive Officer on the Board of Directors for a global company with operations in the US, Brazil, China, Japan, Mexico, and the UK.

Education

MBA, Isenberg School of Management, UMass Amherst, 2003
Bachelor of Science, University of Connecticut-Storrs, 1990

Academic Appointments

Director of the Isenberg Sales Academy
Founder and Faculty Advisor to the Isenberg Sales Academy
Lecturer of Marketing, University of Massachusetts, 9/15-Present
Adjunct Lecturer of Marketing, University of Massachusetts, 1/14-6/14
Adjunct Lecturer of Marketing, University of Massachusetts, 9/11-12/11

Professional Experience

Corporate Account Executive, QualiChem, 2015
Regional Sales Manager, QualiChem, 2007-2015
Owner, RPM Products LLC, 2004-2008
Sr. Account Manager and Product Manager, Castrol, Division of British Petroleum, 1995-2001

Research Interests

Brand Building
Sales
Customer Relationship Management (CRM)
Public Speaking
Negotiation
Customer Experience
Brand Strategy
Personal Brand Building
Experiential Learning
Ethical Marketing
Marketing Strategy
Pricing Strategy
Professional Sales
Market Research
Consumer Behavior
Sales Management
Sales Coaching
University Teaching
Curriculum Development
Educational Consulting

Teaching Interests

General
  • Marketing Management
  • Introductory Marketing
  • Business to Business Marketing
  • Entrepreneurship

Recent Honors / Awards

May 2025 I was the recipient of the Teaching Excellence Award at the Isenberg School of Management. I am also a past winner of the Teaching with Digital Technology Award (2021) and a multiple Teacher of the Year nominee, including this year (2025/2026).
Design and deliver executive sales training programs for global and regional organizations throughout North America, including BlackHawk Industrial, DGI Incorporated, EDOS, Inc., and QualiChem. Develo

Design and deliver executive sales training programs for global and regional organizations throughout North America, including BlackHawk Industrial, DGI Incorporated, EDOS, Inc., and QualiChem. Developer of the proprietary GSD Executive Sales Training Program focused on sales excellence, customer engagement, and business growth.

Consult Globally as an Executive Officer for Yushiro Manufacturing Americas. Regular travel to take part in industry and customer events in Asia, Europe, and South America.

Regular Presenter to the ARMC (Advanced Research Manufacturing Cente) which is an industry partnership with the University of Sheffield in the UK

ARMC Website

More on this organization from their website:

Look at the daily headlines about yet more temperature records being broken and it couldn’t be clearer — there is no bigger crisis than this. Without addressing the climate emergency, we can’t do anything else.

Manufacturing has a huge role to play. Not just because our industry impacts so heavily on how we use materials in the world. But also, because there are so many of us.

If everyone employed in manufacturing is enthused about tackling this great challenge, we’ll tell our friends and family about the exciting changes we’re making. In kitchens, pubs, boardrooms and seats of power, we can drive conversations that change the world.

On this, the AMRC stands ready to lead.

 

Regular Presenter as a consultant to the OMIC (Advanced Research Manufacturing Center) which is an industry partnership with Oregon Tech and industry 

OMIC Website

More on this organization from their website:

The Oregon Manufacturing Innovation Center (OMIC) is a collaborative hub advancing modern manufacturing through applied research, advanced technology, and workforce development. We bring together industry partners, researchers, and students to solve real manufacturing challenges and deliver practical, high-impact solutions.

Selected Publications

WalletHub Expert Contributor (2020–Present)

Selected by WalletHub as a subject matter expert to provide commentary and consumer guidance on marketing, insurance, personal finance, and consumer decision-making topics. Featured in numerous nationally published articles, including: