Matthew Godfrey : Isenberg School of Management : UMass Amherst

Education

PhD, Marketing (major) & Sociology (minor), University of Arizona, 2019

Academic Appointments

Assistant Professor of Marketing, Isenberg School of Management, UMass Amherst, 2019-Present

Recent Honors / Awards

Distinguished Scholarly Publication Award, American Sociological Association Consumers and Consumption Section, 2023

Responsible Research in Business and Management (RRBM) Honor Roll (for 2022 JCR article, “Repair, Consumption, and Sustainability"), 2022

Doctoral Fellow, AMA-Sheth Consortium, 2018

Doctoral Fellowship, Social Sciences and Humanities Research Council of Canada (SSHRC), 2016-2019

MAP Whitepaper Research Grant Recipient (with Melanie Wallendorf), University of Arizona Economic and Business Research Center, 2016

University Fellow, University of Arizona, 2014-2015

Research Interests

Consumer Culture Theory (CCT)

Sociocultural factors shaping consumer experience

Spatial, social, cultural, and economic inclusion in the market

Repair and sustainability

Retail servicescape design

Space and place

Services marketing

Teaching Interests

Customer insights and consumer experience

Qualitative research methods

Services marketing

Retail management

Consumer behavior

Selected Publications

“Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands” by Kyungin Ryu, Elizabeth G. Miller & D. Matthew Godfrey. Forthcoming in the Journal of Consumer Research. https://doi.org/10.1093/jcr/ucaf055

“Holistic Social Service Systems as a Framework for Addressing Financial Vulnerability” by D. Matthew Godfrey & Alicia M. Johnson. Conditionally accepted in the Journal of Service Research.

“How an Ethos of Repair Shapes Material Sustainability in Services” by D. Matthew Godfrey & Linda L. Price (2025). Journal of the Academy of Marketing Science, 53(2), 439-462. https://doi.org/10.1007/s11747-023-00993-9

“Repair, Consumption and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices” by D. Matthew Godfrey, Linda L. Price, and Robert F. Lusch (2022). Journal of Consumer Research, 49(2), 229–251. https://doi.org/10.1093/jcr/ucab067

“Communicating Sustainability: Student Perceptions of a Behavior Change Campaign” by D. Matthew Godfrey and Patrick Feng (2017). International Journal of Sustainability in Higher Education, 18 (1), 2-22. https://doi.org/10.1108/IJSHE-01-2015-0009