Bruce D. Weinberg : Isenberg School of Management : UMass Amherst

Inc. Magazine named Professor Weinberg the Netty Professor when he shopped exclusively online for one year during the Dot-Com era and emerged as the first person in the world who deeply explored

Inc. Magazine named Professor Weinberg the Netty Professor when he shopped exclusively online for one year during the Dot-Com era and emerged as the first person in the world who deeply explored and wrote/blogged about the online shopping experience. He is an award winning researcher (Journal of Marketing's MSI/H. Paul Root best paper), an award winning teacher, and, along with several luminaries, a Top Marketing Professor on Twitter. Professor Weinberg’s research is on a variety of important issues, such as social media, online shopping, new product forecasting, and thought leadership; and his publications have appeared in leading journals, such as Journal of Marketing, Journal of Marketing Research, and Harvard Business Review. In addition, he has served as co-editor of the Journal of Marketing Analytics. and special issue co-editor for the Journal of Public Policy and Marketing, and other journals. Professor Weinberg earned his PhD at MIT, and his MBA and BA at Boston University. He has served as a Visiting Scholar at UT Austin and a Visiting Professor at Northwestern University; held faculty appointments at Boston University, Babson College, Tufts University, and Bentley University; and worked with several organizations, such as General Motors, Verizon, and MetLife.

Education

PhD, MIT Sloan School of Management, 1993

MBA, Boston University Graduate School of Management, 1985

BA, Boston University College of Arts & Sciences, 1981

Professional Experience

Expert Witness, Various Cases, 2001-Present

Consulting, Various organizations, such as Verizon, General Motors, Honeywell, 1985-Present

Academic Appointments

Professor of Marketing and Head of the Marketing Department, Isenberg School of Management, University of Massachusetts, Amherst, 9/2012-Present

Professor of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, 7/2012-8/2012

Associate Professor of Marketing, Bentley University, 9/2000-6/2012

Associate Professor of Marketing and Chair of the Marketing Department, Bentley University Associate Professor of Marketing and Chair of the Marketing Department, Bentley University, 7/2007-6/2011

Assistant Professor of Marketing, School of Management, Boston University, 9/1992-8/2000

Visiting Professor of Marketing, Kellogg School of Management, Northwestern University, 1999

Recent Honors / Awards

Faculty Member/Presenter, PhD Project, 2010, 2011, 2013

Visiting Scholar, McCombs School of Business, University of Texas, Austin, 2007-2008

Faculty Member, AMA-Sheth Foundation Doctoral Consortium, 2000

MSI/H. Paul Root (Best Paper) Award, Journal of Marketing, 1997

Broderick Prize for Teaching Excellence, Boston University School of Management, 1996

Research Interests

Customer Experience and Experience Design.

Thriving in Life and Human System Design for Optimal Performance.

Personal Branding, Promotion, and Market/Thought Leadership.

Online Shopping.

Customer Service.

Innovative Technology and Consumer Behavior

Teaching Interests

Undergraduate

Social Media & Marketing Analytics
Digital Thinking
Marketing Research

Masters

Business Statistics
Business Application Development (Python)

Journal of Marketing MSI/H. Paul Root (Best Paper) Award            Boston University School of Management Broderick Prize for Teaching Excellenc

Journal of Marketing MSI/H. Paul Root (Best Paper) Award
            Boston University School of Management Broderick Prize for Teaching Excellence
            University of Massachusetts Amherst ADVANCE Peer Mentoring Award
            Co-Editor, Journal of Marketing Analytics
            Special Issue Co-Editor, Journal of Public Policy and Marketing
            Guest Co-Editor, Journal of Electronic Commerce Research
            Guest Co-Editor, e-Service Journal
            Minitrack Co-Chair, Electronic Marketing Minitrack, Hawaii International Conference on                                    System Sciences (HICSS)
            Track Co-Chair, Futuristic Marketing & Technology: Internet of Things and Other Emerging                                Trends, 2016 Academy of Marketing Science Annual Conference
            Track Chair, Marketing, Decision Sciences Annual Conference
            AMA-Sheth Foundation Doctoral Consortium Faculty
            PhD Project Faculty/Presenter
            Ericsson On Magazine’s “On People” of Communication
            Honorary Member, DSP

Professional Links

Google Scholar

Selected Publications

Berthon, Pierre, Philip DesAutels, Tamara Rabinovich, and Bruce D. Weinberg, (forthcoming 2026 or 2027), “Reimagining Customer Experience As A 4e Cognitive Ecology In Phygital Service Ecosystems,” Journal of Services Marketing.

Thornton, Corliss, Lenita Davis, and Bruce Weinberg (2023), "Differential effects of physical and financial threats in weight loss advertising: a case of uncertainty," Journal of Consumer Marketing, 40 (7), 926-939.

Walker, Kristen L., George R. Milne, Bruce D. Weinberg (2019), “Optimizing the Future of Innovative Technologies and Infinite Data,” Journal of Public Policy and Marketing, 38 (4), 403-413.

Weinberg, Bruce D., George R. Milne, Yana Andonova, and Fatima Hajjat (2015), “Internet of Things: Convenience vs. Privacy & Secrecy,” Business Horizons, 58 (6), 615-624.

Weinberg, Bruce D., Ko de Ruyter, Crysanthos Dellarocas, Michael Buck and Debbie Isobel Keeling (2013), “Destination Social Business: Exploring the Organizations’ Journey with Social Media, Collaborative Community and Expressive Individuality,” Journal of Interactive Marketing, 27 (4), 299-310.

Wilson, H. James, Patricia J. Guinan, Salvatore Parise and Bruce D. Weinberg (2011), “What’s Your Social Media Strategy?” Harvard Business Review, 89 (July-August), 23-25.

Urban, Glen L., Bruce D. Weinberg and John R. Hauser (1996), “Premarket Forecasting of Really-New Products,” Journal of Marketing, 60 (January), 47-60.

Urban, Glen L., John S. Hulland and Bruce D. Weinberg (1993), “Premarket Forecasting for New Consumer Durable Goods: Modeling, Categorization, Elimination, and Consideration Phenomena,” Journal of Marketing, 57 (April), 47-63.