
Bruce D. Weinberg
Academic Background
Research Interests
- Customer Experience and Experience Design.
- Thriving in Life and Human System Design for Optimal Performance.
- Personal Branding, Promotion, and Market/Thought Leadership.
- Online Shopping.
- Customer Service.
- Innovative Technology and Consumer Behavior
Teaching Interests
- Innovative Technology, Culture, and Marketing.
- Customer Experience Design and Management.
- Business Statistics and Analytics
- Thriving in Life.
- Creative and Innovative Thought.
- Fundamentals/Principles of Marketing.
Professional Background
Recent Honors & Awards
Selected Publications
Walker, Kristen L., George R. Milne, Bruce D. Weinberg (2019), “Optimizing the Future of Innovative Technologies and Infinite Data,” Journal of Public Policy and Marketing, 38 (4), 403-413.
Weinberg, Bruce D., Lenita Davis and Paul D. Berger (2013), “Perspectives on Big Data,” Journal of Marketing Analytics, 1 (4), 187-201.
Weinberg, Bruce D. and Ekin Pehlivan (2011), “Social Spending: Managing The Social Media Mix,” Business Horizons, 54 (3), 275-282.
Weinberg, Bruce D. (2000), “Don’t Keep Your Customers Waiting at the (Virtual) Front Door,” The Journal of Interactive Marketing, 14 (Winter), 30-39.
Urban, Glen L., Bruce D. Weinberg and John R. Hauser (1996), “Premarket Forecasting of Really-New Products,” Journal of Marketing, 60 (January), 47-60. (MSI/H. Paul Root Award from the American Marketing Association for the "most significant contribution to the advancement of marketing practice.")