Bruce D. Weinberg
Recent Honors / Awards
- Innovative Technology, Culture, and Marketing.
- Customer Experience Design and Management.
- Business Statistics and Analytics
- Thriving in Life.
- Creative and Innovative Thought.
- Fundamentals/Principles of Marketing.
Walker, Kristen L., George R. Milne, Bruce D. Weinberg (2019), “Optimizing the Future of Innovative Technologies and Infinite Data,” Journal of Public Policy and Marketing, 38 (4), 403-413.
Weinberg, Bruce D., Lenita Davis and Paul D. Berger (2013), “Perspectives on Big Data,” Journal of Marketing Analytics, 1 (4), 187-201.
Weinberg, Bruce D. and Ekin Pehlivan (2011), “Social Spending: Managing The Social Media Mix,” Business Horizons, 54 (3), 275-282.
Weinberg, Bruce D. (2000), “Don’t Keep Your Customers Waiting at the (Virtual) Front Door,” The Journal of Interactive Marketing, 14 (Winter), 30-39.
Urban, Glen L., Bruce D. Weinberg and John R. Hauser (1996), “Premarket Forecasting of Really-New Products,” Journal of Marketing, 60 (January), 47-60. (MSI/H. Paul Root Award from the American Marketing Association for the "most significant contribution to the advancement of marketing practice.")