Bruce D. Weinberg
Department Chair & Professor Marketing
Office: Isenberg 231B
Tel: 413.545.5063
Academic Background
Education
PhD, MIT Sloan School of Management, 1993
MBA, Boston University Graduate School of Management, 1985
BA, Boston University College of Arts & Sciences, 1981
Academic Appointments
Professor of Marketing and Head of the Marketing Department, Isenberg School of Management, University of Massachusetts, Amherst, 9/2012-Present
Professor of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, 7/2012-8/2012
Associate Professor of Marketing, Bentley University, 9/2000-6/2012
Associate Professor of Marketing and Chair of the Marketing Department, Bentley University Associate Professor of Marketing and Chair of the Marketing Department, Bentley University, 7/2007-6/2011
Assistant Professor of Marketing, School of Management, Boston University, 9/1992-8/2000
Research Interests
- Social Media
- Online Shopping
- Internet of Things
- Customer Service
- Marketing Analytics
- Digital Consumer Experience
- Innovative Technology and Consumer Behavior
Teaching Interests
Undergraduate
- Social Media, Technology, and Culture
- Business Statistics
- Marketing Research
- Ultimate Customer Service
- Fundamentals of Marketing
Masters
- Social Media & Internet of Things
- Marketing Research
- Marketing Management
PhD
- Technology, Culture, and Marketing
Professional Background
Professional Experience
Expert Witness, 2001-Present, Various Cases
Consulting, 1985-Present, Various organizations, such as Verizon, General Motors, Honeywell
Recent Honors & Awards
Faculty Member/Presenter, PhD Project, 2010, 2011, 2013
Visiting Scholar, McCombs School of Business, University of Texas, Austin, 2007-2008
Faculty Member, AMA-Sheth Foundation Doctoral Consortium, 2000
MSI/H. Paul Root (Best Paper) Award, Journal of Marketing, 1997
Broderick Prize for Teaching Excellence, Boston University School of Management, 1996
Selected Publications
Sanky, Michael, Paul D. Berger and Bruce D. Weinberg (2012), "A segmentation approach to patient health intervention," Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, forthcoming.
Wilson, H. James, Patricia J. Guinan, Salvatore Parise and Bruce D. Weinberg (2011), "What's Your Social Media Strategy?" Harvard Business Review, 89 (July-August), 23-25.
Weinberg, Bruce D. and Paul D. Berger (2011), "Connected Customer Lifetime Value: The Impact of Social Media,"Journal of Direct, Data and Digital Marketing Practice, 12 (4), 328-344.
Weinberg, Bruce D. and Ekin Pehlivan (2011), "Social Spending: Managing The Social Media Mix," Business Horizons, 54 (3), 275-282.