Visiting Scholar, McCombs School of Business, University of Texas, Austin, 2007-2008
Faculty Member, AMA-Sheth Foundation Doctoral Consortium, 2000
MSI/H. Paul Root (Best Paper) Award, Journal of Marketing, 1997
Broderick Prize for Teaching Excellence, Boston University School of Management, 1996
Sanky, Michael, Paul D. Berger and Bruce D. Weinberg (2012), "A segmentation approach to patient health intervention," Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, forthcoming.
Wilson, H. James, Patricia J. Guinan, Salvatore Parise and Bruce D. Weinberg (2011), "What's Your Social Media Strategy?" Harvard Business Review, 89 (July-August), 23-25.
Weinberg, Bruce D. and Paul D. Berger (2011), "Connected Customer Lifetime Value: The Impact of Social Media,"Journal of Direct, Data and Digital Marketing Practice, 12 (4), 328-344.
Weinberg, Bruce D. and Ekin Pehlivan (2011), "Social Spending: Managing The Social Media Mix," Business Horizons, 54 (3), 275-282.