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Bruce D. Weinberg

Department Chair & Professor Marketing

Office: Isenberg 231B

Tel: 413.545.5063

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Academic Background

Education

PhD, MIT Sloan School of Management, 1993

MBA, Boston University Graduate School of Management, 1985

BA, Boston University College of Arts & Sciences, 1981

Academic Appointments

Professor of Marketing and Head of the Marketing Department, Isenberg School of Management, University of Massachusetts, Amherst, 9/2012-Present

Professor of Marketing, Isenberg School of Management, University of Massachusetts, Amherst, 7/2012-8/2012

Associate Professor of Marketing, Bentley University, 9/2000-6/2012

Associate Professor of Marketing and Chair of the Marketing Department, Bentley University Associate Professor of Marketing and Chair of the Marketing Department, Bentley University, 7/2007-6/2011

Assistant Professor of Marketing, School of Management, Boston University, 9/1992-8/2000

Visiting Professor of Marketing, Kellogg School of Management, Northwestern University, 1999

Research Interests

Customer Experience and Experience Design.
Thriving in Life and Human System Design for Optimal Performance.
Personal Branding, Promotion, and Market/Thought Leadership.
Online Shopping.
Customer Service.
Innovative Technology and Consumer Behavior

Teaching Interests

Innovative Technology, Culture, and Marketing.
Customer Experience Design and Management.
Business Statistics and Analytics
Thriving in Life.
Creative and Innovative Thought.
Fundamentals/Principles of Marketing.

Professional Background

Professional Experience

Expert Witness, 2001-Present, Various Cases

Consulting, 1985-Present, Various organizations, such as Verizon, General Motors, Honeywell

Recent Honors & Awards

Faculty Member/Presenter, PhD Project, 2010, 2011, 2013

Visiting Scholar, McCombs School of Business, University of Texas, Austin, 2007-2008

Faculty Member, AMA-Sheth Foundation Doctoral Consortium, 2000

MSI/H. Paul Root (Best Paper) Award, Journal of Marketing, 1997

Broderick Prize for Teaching Excellence, Boston University School of Management, 1996

Selected Publications

Walker, Kristen L., George R. Milne, Bruce D. Weinberg (2019), “Optimizing the Future of Innovative Technologies and Infinite Data,” Journal of Public Policy and Marketing, 38 (4), 403-413.

Weinberg, Bruce D., Lenita Davis and Paul D. Berger (2013), “Perspectives on Big Data,” Journal of Marketing Analytics, 1 (4), 187-201.

Weinberg, Bruce D. and Ekin Pehlivan (2011), “Social Spending: Managing The Social Media Mix,” Business Horizons, 54 (3), 275-282.

Weinberg, Bruce D. (2000), “Don’t Keep Your Customers Waiting at the (Virtual) Front Door,” The Journal of Interactive Marketing, 14 (Winter), 30-39.

Urban, Glen L., Bruce D. Weinberg and John R. Hauser (1996), “Premarket Forecasting of Really-New Products,” Journal of Marketing, 60 (January), 47-60. (MSI/H. Paul Root Award from the American Marketing Association for the "most significant contribution to the advancement of marketing practice.")