Marc G. Weinberger
Academic Background
Research Interests
- Advertising Message Effects
- Humor in Advertising
- Relative Effects of Publicity and Advertising
Teaching Interests
- Marketing Communication
- Brand Management
- Marketing Strategy Perspectives
- Brand Management
- Marketing Communication
- Marketing Strategy Perspectives
Selected Publications
Book: With Charles Gulas, "Humor in Advertising: A Comprehensive Analysis," 2006, New York: ME Sharpe.
The Direct and Indirect Effects of Advertising and Publicity on Marketing and Firm Performance, with Harlan Spotts and Michelle Weinberger, Journal of Advertising Research, accepted and forthcoming 2015.
Looking in Through Outdoor: A Socio-cultural and Historical Perspective on the Evolution of Outdoor Humor, with Charles Gulas and Michelle Weinberger, International Journal of Advertising, accepted and forthcoming 2015.
"Fifty Shades of Sex and Violence: Scenes of Advertising to Come?," with Tom Reichert, in Advertising and Violence: Concepts and Perspectives, by Nora Rifon, Marla Stafford and Les Carlson, ME Sharpe: Armonk, N.Y. (2014), 77-93.
Publicity and Advertising: What Matters Most for Sales, with Harlan Spotts and Michelle Weinberger, European Journal of Marketing, 2014, 48,11/12, 1986-2008
"The Impact of Violent Humor on Advertising Success: A Gender Perspective," with Kunal Swani and Charles Gulas, 2013, Journal of Advertising, 42(4), 308-319.