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Marc G. Weinberger

Professor Emeritus



PhD Marketing, Arizona State University, 1976
MBA, University of Massachusetts Amherst, 1972
BA Quantitative Methods, University of Massachusetts, Amherst, 1970

Academic Appointments

Professor Emeritus, Isenberg School of Management, University of Massachusetts, 2012-Present
Distinguished Visiting Research Scholar, Grady College of Communication, Department of Advertising and Public Relations, University of Georgia, Spring 2012, 2014 - 2019
Professor Emeritus, 2012-Present
Visiting Scholar Cranfield School of Management, 1984-1985
Associate Professor of Marketing, UMass Amherst, 1982-1991
Assistant Professor of Marketing, School of Management, University of Massachusetts, 1976-1982
Full Professor of Marketing, UMass Amherst, 1991-2012
Birmingham University, 1993-1994
Distinguished Visiting Scholar, University of Georgia, 2012-2020

Research Interests

Marketing Communication Strategy
Humor in Advertising

Teaching Interests

  • Marketing Communication
  • Marketing Strategy
  • Marketing Communication
  • Marketing Strategy

Selected Publications

“The Role of Paid Media, Earned Media, and Sales Promotion in Driving MARCOM Sales Performance in Consumer Services,” Journal of Business Research, Volume 152, November 2022, 387-397.

Humor in Advertising: Classic Perspectives and New Insights, with Charles Gulas and Charles Ray Taylor, Routledge, 2021.

Editor, Proceedings of the 2021 Conference of the American Academy of Advertising, ISBN 978-1-931030-55-0

Special Issue Associate Editor: Humor in Advertising, International Journal of Advertising, Volume 38 (7). With Charles Gulas. Publication December 2019

The Emergence of a Half-Century of Research on Humor in Advertising: What Have We Learned? What Do We Still Need to Learn?”,  with Charles S. Gulas, Accepted March 2019, International Journal of Advertising, 38 (7) 911-956.  (May 2019 on-line; in print Fall 2019).

“You Must Be Joking: An Introduction to the Special Issue on the Use of Humour in Advertising’” with Charles S. Gulas, 38 (7) 909-910. (May 2019 on-line; print Fall 2019).

Audience Reaction to Comedic Advertising Violence after Exposure to Violent Media,” with Charles Gulas and Kunal Swani. 2019, Journal of Current Interest & Research in Advertising, 40(1) 3-19.

“Assessing the Effects of Advertising Execution Quality, Media Spending, and Sales Promotional Activity on Sales Revenue in a Consumer Services Category,” with Harlan Spotts and Michelle Weinberger, Journal of Advertising Research, accepted. On-line May 2019 and in print March 2020.