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Matthew Thomson

Charles D. Schewe Faculty Fellow, Professor, and PhD Coordinator



PhD, Marketing, Marshall School of Business, University of Southern California, 2004
MBA, Kelley School of Business, Indiana University
BA (Honors), McGill University

Research Interests


Selected Publications

Jennifer Jeffrey, Matthew Thomson and Allison Johnson (forthcoming), “Why Actors Who Play Bad Guys Can Be Good for Endorsing Products: The Unexpected Power of Negative Character Endorsers”, Journal of Advertising Research.

Thomson, Matthew, Jennifer Jeffrey and Allison R. Johnson (forthcoming), “Actors Versus Their Fictional Personas: How Character Endorsements Mitigate Real Scandal”, Journal of Advertising.

Bradford, Tonya Williams, Anat Keinan and Matthew Thomson (2021), Advances in Consumer Research, Vol. 49, Association for Consumer Research.

Connors, Scott, Mansur Khamitov, Matthew Thomson and Andrew Perkins (2021), “They’re Just Not That into You: How to Leverage Consumer-Brand Relationships through Social Psychological Distance”, Journal of Marketing, 85(5), 92-108.

Herak, Iskra, Nicolas Kervyn and Matthew Thomson (2020), “Pairing People with Products: Anthropomorphizing the Object, Dehumanizing the Person”, Journal of Consumer Psychology, 30(1), 125-139.

Khamitov, Mansur, Xin Wang and Matthew Thomson (2019), “How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities”, Journal of Consumer Research 46(3), 435-459. (2021 AMA CBSIG Consumer Research in Practice Award).

Whelan, Jodie, Sean Hingston and Matthew Thomson (2019), “Does Growing Up Rich and Insecure Make Objects Seem More Human? Childhood Material and Social Environments Interact to Predict Anthropomorphism”, Personality and Individual Differences, 137, 86-96.

Albert, Noel and Matthew Thomson (2018), “A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations and Identify Future Research Priorities”, Journal of the Association for Consumer Research, 3(2), 130-146.

Connors, Scott, Stephen Anderson-MacDonald and Matthew Thomson (2017), “Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism towards Corporate Social Responsibility”, Journal of Business Ethics, 145(3), 599-621.  

Goode, Miranda R., Kendra Hart and Matthew Thomson (2016), “Say No More! The Liability of Strong Ties on Desire for Special Experiences”, Journal of Consumer Psychology, 26(1), 91-97.