Matthew Thomson
Professor, PhD Coordinator
Education
Research Interests
Recent Honors / Awards
Selected Publications
Zhang, Zhe, Xiaoyan Deng, Matthew Thomson and Ning Ye (forthcoming), “E Pluribus Unum: Exploring the Effects of Billboarding on Brand Performance,”, Journal of Marketing.
Zhang, Zhe, Ning Ye and Matthew Thomson (2025), “BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance”, Journal of Marketing, 89(1), 135-152.
Zhu, John Jianjun, Ling Tuo, Yanfen You, Qiang Fei and Matthew Thomson (2024), “A Preemptive and Curative Solution to Mitigate Data Breaches: The Double-Layer of Protection from Corporate Social Responsibility”, Journal of Marketing Research, 61(4), 778-801.
Albert, Noel and Matthew Thomson (2024), “Epistemological Jangle and Jingle Fallacies in the Consumer-Brand Relationship Subfield: A Call to Action”, Journal of Consumer Research, 51(2), 383-407.
Connors, Scott, Mansur Khamitov, Matthew Thomson and Andrew Perkins (2021), “They’re Just Not That into You: How to Leverage Consumer-Brand Relationships through Social Psychological Distance”, Journal of Marketing, 85(5), 92-108.
Herak, Iskra, Nicolas Kervyn and Matthew Thomson (2020), “Pairing People with Products: Anthropomorphizing the Object, Dehumanizing the Person”, Journal of Consumer Psychology, 30(1), 125-139.
Khamitov, Mansur, Xin Wang and Matthew Thomson (2019), “How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities”, Journal of Consumer Research 46(3), 435-459.
Goode, Miranda R., Kendra Hart and Matthew Thomson (2016), “Say No More! The Liability of Strong Ties on Desire for Special Experiences”, Journal of Consumer Psychology, 26(1), 91-97.
Johnson, Allison R., Jodie Whelan and Thomson, Matthew (2012), "Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation", Journal of Consumer Psychology, 22, 289-298.
Johnson, Allison R., Maggie Matear and Matthew Thomson (2011), “A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions”, Journal of Consumer Research, 38(1), 108-125.
Fedorikhin, Alexander, C. Whan Park and Matthew Thomson (2008), “Beyond Fit and Attitude: The Effect of Emotional Attachment on Consumer Responses to Brand Extensions,” Journal of Consumer Psychology, 18(4), 281-291.
Thomson, Matthew (2006), “Human Brands: Investigating Antecedents to Consumers’ Stronger Attachments to Celebrities,” Journal of Marketing, 70(3), 104-119.
Thomson, Matthew, Deborah MacInnis and C. Whan Park (2005), “The Ties that Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands,” Journal of Consumer Psychology, 15(1), 77-91.