Annie Ding
Assistant Professor
Marketing
Professor Ding conducts research in digital and influencer marketing. She applies machine learning methods and causal econometric models to study how businesses and content creators should manage thei
Professor Ding conducts research in digital and influencer marketing. She applies machine learning methods and causal econometric models to study how businesses and content creators should manage their online presence.
Academic Appointments
Assistant Professor of Marketing, University of Massachusetts Amherst, 2024-present
Education
Ph.D., Marketing, Ivey Business School, Western University, 2024
Bachelor of Arts, Honors Business Administration, Ivey Business School, Western University, 2019
Research Interests
AI & Analytics
Digital Marketing
Unstructured Data
Influencer Marketing
Teaching Interests
Undergraduate
- Social Media & Analytics
Doctoral
- Economics Models in Marketing
Honors and Awards
ACR-Sheth Foundation Dissertation Award, 2023
INFORMS Marketing Science Doctoral Consortium, Fellow, University of Miami, 2023
Marketing Strategy Consortium, Fellow, University
Honors and Awards
- ACR-Sheth Foundation Dissertation Award, 2023
- INFORMS Marketing Science Doctoral Consortium, Fellow, University of Miami, 2023
- Marketing Strategy Consortium, Fellow, University of Georgia, 2023
- SSHRC Doctoral Fellowship ($20,000), 2023
- Designing a Career in Marketing Academia - development program for junior female
- marketing scholars (invitational only), Vanderbilt University, 2022
- AMA-Sheth Foundation Doctoral Consortium, Fellow, University of Texas – Austin, 2022
- C.B. (Bud) Johnston Ontario Graduate Scholarship ($10,000), Ivey Business School, Western
- University, 2021-23
- Ontario Graduate Scholarship ($20,000), Province of Ontario, Canada, 2021-23
- Berdie & Irvin Cohen Doctoral Business Scholarship, 2021; $2,500 (awarded to one student),
- Ivey Business School, Western University, 2021
Selected Publications
Eunsoo Kim, MengQi (Annie) Ding, Xin (Shane) Wang, Shijie Lu (2023), “Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry”, Journal of Marketing, 87(3), 428–450.
MengQi (Annie) Ding* and Avi Goldfarb* (2023), “The Economics of Artificial Intelligence: A Marketing Perspective”, Review of Marketing Research, Vol 20, 13-26.