Eric N. Berkowitz
Recent Honors / Awards
- Marketing Management
- Market Research Methods
- Introduction to Marketing
- Critical Issues in Healthcare Management
Health Care Market Strategy: From Planning to Action, (with Steven J. Hillestad), Jones & Bartlett Publishers, 4th Ed., 2013.
Essentials of Health Care Marketing, Jones and Bartlett Publishers, 3rd. Ed., 2011.
"Generational Cohorts Hold the Key to Understanding Patients and health Care Providers: Coming -of-Age Experiences Influence Health care Behaviors for a Lifetime," Health Marketing Quarterly, Vol. 28, No. 2 (2011), with Charles D. Schewe, pp. 190 - 204.
"The Evolution of Public Relations and the Use of the Internet: The Implications for Health Care Organizations, Health Marketing Quarterly, Vol. 24, No.3/4 (2007), pp. 117-1129.