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Alicia M. Johnson

Assistant Professor of Marketing



PhD in Marketing, University of Arkansas, 2022
MBA, Clarkson University, 2015
BBA in Management, SUNY Canton, 2011

Recent Honors/Awards

AMA-Sheth Doctoral Consortium Fellow, August 2021
University of Arkansas Distinguished Doctoral Fellow, 2018 - 2021
Graduate Student Research Council $1,500 Grant, 2020
SMA Doctoral Dissertation Competition Best Overall Proposal Award, 2020
William O. Bearden Award Co-Runner Up, 2020
Bank of America Research Fund honoring James H. Penick $5,000 Grant, 2019

Research Interests

Consumer debt financing and repayment
Budgeting and financial planning
Financial service provider communications and interactions
Wealth perceptions and decision making
Consumer financial well-being
Charitable giving

Teaching Interests

Nonprofit marketing
Consumer behavior
Introduction to Marketing

Academic Appointments

Assistant Professor of Marketing, UMass Amherst, 2022 - Present

Selected Publications

Alicia M Johnson, Daniel Villanova, Ronn J Smith, Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions, Journal of Consumer Research, 2023;, ucad015,