Alicia M. Johnson : Isenberg School of Management : UMass Amherst

Education

PhD in Marketing, University of Arkansas, 2022

MBA, Clarkson University, 2015

BBA in Management, SUNY Canton, 2011

Recent Honors/Awards

Public Service Endowment Grant $15,000, July 2024-June 2026

Public Interest Technology Faculty Fellow, Aug 2024-May 2025

Civic Engagement & Service-Learning Faculty Fellow, Aug 2023-May 2024

Isenberg Faculty Summer Research Funding Program Award $10,000 (w/ Matthew Godfrey), June 2023

AMA-Sheth Doctoral Consortium Fellow, August 2021

University of Arkansas Distinguished Doctoral Fellow, 2018-2021

Graduate Student Research Council $1,500 Grant, 2020

SMA Doctoral Dissertation Competition Best Overall Proposal Award, 2020

William O. Bearden Award Co-Runner Up, 2020

Bank of America Research Fund honoring James H. Penick $5,000 Grant, 2019

Research Interests

Consumer debt financing and repayment

Financial planning and budgeting

Parental and household financial decision making

Donor messaging and framing effects

Consumer financial well-being

Teaching Interests

Nonprofit marketing

Consumer behavior

Introduction to Marketing

Academic Appointments

Assistant Professor of Marketing, UMass Amherst, 2022 - Present

Selected Publications

Johnson, Alicia M., Daniel Villanova, Julio Sevilla, Matthew Issac, and Rajesh Bagchi (2026), “EXPRESS: First In, First Out? How Debt Age Affects Debt Prepayment Decisions,” forthcoming at Journal of Marketing Research, DOI: https://doi.org/10.1177/00222437261419746

Godfrey, Matthew and Alicia M. Johnson (2025), “Holistic Social Service Systems as a Framework for Addressing Financial Vulnerability,” forthcoming at Journal of Service Research, DOI: 10.1177/10946705251409999

Johnson, Alicia M., Daniel Villanova, and Scot Burton (2025), “Upside Down Auto Loans and The Effect of Advertised Loan Terms on Consumer Borrowing Decisions,” Journal of Public Policy and Marketing, 45 (1), 33-49, https://doi.org/10.1177/07439156251364171

Johnson, Alicia M., Daniel Villanova, and Ronn J. Smith (2023), “Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions,” Journal of Consumer Research, 50 (4) 765-786, https://doi.org/10.1093/jcr/ucad015

Winner: SMA Doctoral Dissertation Competition Best Overall Proposal Award
Co-runner up: William O. Bearden Award