George R. Milne

Associate Dean of Research, Carney Family Endowed Professor of Marketing Marketing

Office: Isenberg 360

Tel: 413.545.5669

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Academic Background

Education

PhD, University of North Carolina - Chapel Hill, 1990

MA , University of Utah, 1984

BS, University of Utah, 1982

Academic Appointments

Associate Dean of Research, Isenberg School of Management, University of Massachusetts Amherst, 7/2018-Present

Director, PhD Program, Isenberg School of Management, University of Massachusetts Amherst, 9/2013-7/2018

Professor of Marketing, University of Massachusetts, Amherst, 9/2010-Present

Associate Professor of Marketing, University of Massachusetts Amherst, 7/1996-8/2010

Assistant Professor of Marketing, University of Massachusetts Amherst, 9/1992-6/1996

Visiting Assistant Professor of Marketing, University of North Carolina-Chapel Hill, 7/1990-6/1992

Visiting Erskine Fellow in Management, University of Canterbury, Christchurch, 2001

Adjunct Associate Professor of Sport Studies, UMass Amherst, 1996-1997

Research Interests

social media marketing
online privacy, technology and public policy
mindfulness and consumer well-being
digital health care marketing

Teaching Interests

consumer privacy protection and management
mindful marketing and consumption

Undergraduate

Marketing Research
Marketing Management

Masters

Marketing Research
Marketing Management

PhD

Marketing Management

Recent Honors & Awards

Best Reviewer Award, Journal of Interactive Marketing, 2014

College Outstanding Research Award, University of Massachusetts, Amherst, 2008-2009, 2016-2017

Thomas Kinnear Award -- Outstanding Article in Journal of Public Policy and Marketing , 2019

Journal of Consumer Affairs Best Paper Award, 2019

Selected Publications

Bahl, Shalini, George R. Milne, Spencer Ross, David G. Mick, Sonya A. Grier, Sunaina K. Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, , Robert M. Schindler, Mitchel R. Murdock and Sabine Boesen Mariani (2016), Mindfulness: The Transformative Potential for Consumer, Societal, and Environmental Well-Being, Journal of Public Policy and Marketing: Fall 2016, Vol. 35, No. 2, pp. 198-210.

Walker, Kristen L, George R. Milne, Bruce D. Weinberg (2019), “Introduction to the Special Issue: Optimizing the Future of Innovative Technologies and Infinite Data,” Journal of Public Policy and Marketing

Dahl, Andrew, George R. Milne, James Peltier (2019), Digital health information seeking in an omni-channel environment: A shared decision-making and service-dominant logic perspective, Journal of Business Research

Milne, George R., George Pettinico, Fatima Hajjat, and Ereni Markos (2017), “"Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing" Journal of Consumer Affairs, 51(1)133-161

Markos, Ereni, George R. Milne, and James Peltier (2017), Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil, Journal of Public Policy and Marketing, 36:1, 79-96