George Milne
Associate Dean of Research and PhD Programs & Edward D. Shirley ‘78 Endowed Professor of Marketing
Education
Academic Appointments
Recent Honors / Awards
Research Interests
Teaching Interests
- Marketing Management
- Marketing Research
- Marketing Management
- Marketing Research
- Marketing Management
- Consumer privacy protection and management
- Mindful marketing and consumption
Selected Publications
Swani, Kunal and George R. Milne (2021), Impact of Unmet Privacy Expectations across Information, Time, and Space: Evidence from Four Countries, Journal of Interactive Marketing.
Swani, Kunal, George R. Milne, Alec Slepchuk (2021), “Revisiting Trust and Privacy Concern in Consumers’ Perceptions of Marketing Information Management Practices: Replication and Extension”, Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2021.03.001]
Milne, George R., Begum Kaplan, Kristen L. Walker, Larry Zacharias (2021), Connecting with the Future: The Role of Science Fiction Movies in Helping Consumers Understand Privacy-Technology Trade-offs, Journal of Consumer Affairs. [https://doi.org/10.1111/joca.12366]
Dahl, Andrew, George R. Milne, James Peltier (2021), Digital health information seeking in an omni-channel environment: A shared decision-making and service-dominant logic perspective, Journal of Business Research 125, 840-850. [https://doi.org/10.1016/j.jbusres.2019.02.025]
Yuksel, Mujde, Andrew N. Smith, George R. Milne (2021), “Fantasy Sports and Beyond: Complementary Digital Experiences (CDXs) as Innovations for Enhancing Fan Experience”, Journal of Business Research. 134, 143-155. https://doi.org/10.1016/j.jbusres.2021.05.037
Ross, Spencer and George R. Milne (2020), “Price? Quality? Or Sustainability? Segmenting by Disposition toward Self-Other Tradeoffs Predicts Consumers’ Sustainable Decision-Making,” Journal of Business Ethics https://doi.org/10.1007/s10551-020-04478-5
Helberger, Natali, Jisu Huh, George R. Milne, Joanna Strycharz, and Hari Sundaram (2020), “Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions, Journal of Advertising, 377-393, https://doi.org/10.1080/00913367.2020.1811179
Walker, Kristen L, George R. Milne, Bruce D. Weinberg (2019), “Introduction to the Special Issue: Optimizing the Future of Innovative Technologies and Infinite Data,” Journal of Public Policy and Marketing 38(4), 403-413
Swani, Kunal, George R. Milne, Elizabeth G. Miller (2019), Social Media Services Branding: The use of Corporate Brand Names, Journal of Business Research, [https://doi.org/10.1016/j.jbusres.2019.04.033].
Pettinico, George, George R. Milne, Elizabeth G. Miller (2020), “Quantification of Self in Third-Party-Administered Wellness Programs: The Impact of Perceived Self-Empowerment,” Journal of Consumer Affairs 54:1, 159-176. [https://doi.org/10.1111/joca.12250]
Markos, Ereni, Lauren Labrecque, George R. Milne (2018), A New Information Lens: The Self-Concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information, Journal of Interactive Marketing, 42 (May), 46-62. [https://doi.org/10.1016/j.intmar.2018.01.004]
Dahl, Andrew, James W. Peltier, George R. Milne (2018), “Development of a Value Cocreation Wellness Model: The Role of Physicians and Digital Information Seeking on Health Behaviors and Health Outcomes, “Journal of Consumer Affairs. [https://doi.org/10.1111/joca.12176], Awarded Best paper in JCA for 2018.
