George R. Milne

Director, Doctoral Program & Professor Marketing

Office: Isenberg 223B

Tel: 413.545.5669

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Academic Background

Education

PhD, University of North Carolina - Chapel Hill, 1990

MA , University of Utah, 1984

BS, University of Utah, 1982

Academic Appointments

Director of Isenberg Ph.D. Program, University of Massachusetts Amherst, 9/2013-Present

Professor of Marketing, University of Massachusetts, Amherst, 9/2010-Present

Associate Professor of Marketing, University of Massachusetts Amherst, 7/1996-8/2010

Assistant Professor of Marketing, University of Massachusetts Amherst, 9/1992-6/1996

Visiting Assistant Professor of Marketing, University of North Carolina-Chapel Hill, 7/1990-6/1992

Research Interests

Information Privacy and Information Exchange
Internet Marketing
Social Media
Mindfulness
Technology Impacts on Consumer Experience
Subjective Aging and Well-being
Marketing and Public Policy
Health Marketing
Transformative Consumer Behavior

Teaching Interests

Undergraduate

Marketing Research
Internet Marketing
Marketing Management

Masters

Marketing Research
Privacy
Internet Marketing
Marketing Management

PhD

Marketing Management
Professional Development Seminar
Teaching Seminar

Recent Honors & Awards

Best Reviewer Award, Journal of Interactive Marketing, 2014

Best Research Paper, Direct/Interactive Marketing Research Summit, 2013

Robert B. Clark Outstanding Direct Marketing Educator Award, 2012

Best Research Paper, Direct/Interactive Marketing Research Summit, 2012

College Outstanding Research Award, University of Massachusetts, Amherst, 2008-2009

Selected Publications

Milne, George R., George Pettinico, Fatima Hajjat, and Ereni Markos (2016), “"Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing" Journal of Consumer Affairs

Zanjani, Shabnam, George R. Milne, Elizabeth G. Miller (2016), “Procrastinators' Online Experience and Purchase Behavior, Journal of Academy of Marketing Science, 44: 568-585.

Swani, Kunal, George R. Milne, Brian P. Brown, Albert Assaf, and Naveen Donthu (2016), What Messages to Post? Evaluating the Popularity of Social Media Communications in Business versus Consumer Markets, Industrial Marketing Management.

Bahl, Shalini, George R. Milne, Spencer Ross, David G. Mick, Sonya A. Grier, Sunaina K. Chugani, Steven Chan, Stephen J. Gould, Yoon-Na Cho, Joshua D. Dorsey, , Robert M. Schindler, Mitchel R. Murdock and Sabine Boesen Mariani (2016), Mindfulness: The Transformative Potential for Consumer, Societal, and Environmental Well-Being, Journal of Public Policy and Marketing.

Bahl, Shalini, George R. Milne, Spencer Ross, and Kwong Chan (2013), Mindfulness: A Long-term Solution for Mindless Eating by College Students, Journal of Public Policy and Marketing. 32:2. pp. 173-184