George R. Milne

Associate Dean of Research & Carney Family Endowed Professor Marketing

Office: Isenberg 360

Tel: 413.545.5669

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Academic Background

Education

PhD, University of North Carolina - Chapel Hill, 1990

MA , University of Utah, 1984

BS, University of Utah, 1982

Academic Appointments

Associate Dean of Research, Isenberg School of Management, University of Massachusetts Amherst, 7/2018-Present

Director, PhD Program, Isenberg School of Management, University of Massachusetts Amherst, 9/2013-7/2018

Professor of Marketing, University of Massachusetts, Amherst, 9/2010-Present

Associate Professor of Marketing, University of Massachusetts Amherst, 7/1996-8/2010

Assistant Professor of Marketing, University of Massachusetts Amherst, 9/1992-6/1996

Visiting Assistant Professor of Marketing, University of North Carolina-Chapel Hill, 7/1990-6/1992

Visiting Erskine Fellow in Management, University of Canterbury, Christchurch, 2001

Adjunct Associate Professor of Sport Studies, UMass Amherst, 1996-1997

Research Interests

social media marketing
online privacy, technology and public policy
mindfulness and consumer well-being
digital health care marketing

Teaching Interests

consumer privacy protection and management
mindful marketing and consumption

Undergraduate

Marketing Research
Marketing Management

Masters

Marketing Research
Marketing Management

PhD

Marketing Management

Recent Honors & Awards

Best Reviewer Award, Journal of Interactive Marketing, 2014

College Outstanding Research Award, University of Massachusetts, Amherst, 2008-2009, 2016-2017

Thomas Kinnear Award -- Outstanding Article in Journal of Public Policy and Marketing , 2019

Journal of Consumer Affairs Best Paper Award, 2019

Selected Publications

Helberger, Natali, Jisu Huh, George R. Milne, Joanna Strycharz, and Hari Sundaram (2020), “Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions, Journal of Advertising (forthcoming).

Walker, Kristen L, George R. Milne, Bruce D. Weinberg (2019), “Introduction to the Special Issue: Optimizing the Future of Innovative Technologies and Infinite Data,” Journal of Public Policy and Marketing 38(4), 403-413

Ross, Spencer and George R. Milne (2020), “Price? Quality? Or Sustainability? Segmenting by Disposition toward Self-Other Tradeoffs Predicts Consumers’ Sustainable Decision-Making,” Journal of Business Ethics (forthcoming).

Swani, Kunal, George R. Milne, Elizabeth G. Miller (2019), Social Media Services Branding: The use of Corporate Brand Names, Journal of Business Research, [https://doi.org/10.1016/j.jbusres.2019.04.033].

Pettinico, George, George R. Milne, Elizabeth G. Miller (2020), “Quantification of Self in Third-Party-Administered Wellness Programs: The Impact of Perceived Self-Empowerment,” Journal of Consumer Affairs54:1, 159-176.[https://doi.org/10.1111/joca.12250]