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peoplegeorge milne

George R. Milne

Associate Dean of Research & Carney Family Endowed Professor Marketing
Office: Isenberg 360
Tel: 413.545.5669
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Academic Background

Education
PhD, University of North Carolina - Chapel Hill, 1990
MA , University of Utah, 1984
BS, University of Utah, 1982
Academic Appointments
Associate Dean of Research, Isenberg School of Management, University of Massachusetts Amherst, 7/2018-Present
Director, PhD Program, Isenberg School of Management, University of Massachusetts Amherst, 9/2013-7/2018
Professor of Marketing, University of Massachusetts, Amherst, 9/2010-Present
Associate Professor of Marketing, University of Massachusetts Amherst, 7/1996-8/2010
Assistant Professor of Marketing, University of Massachusetts Amherst, 9/1992-6/1996
Visiting Assistant Professor of Marketing, University of North Carolina-Chapel Hill, 7/1990-6/1992
Visiting Erskine Fellow in Management, University of Canterbury, Christchurch, 2001
Adjunct Associate Professor of Sport Studies, UMass Amherst, 1996-1997

Research Interests

  • social media marketing
  • online privacy, technology and public policy
  • mindfulness and consumer well-being
  • digital health care marketing

Teaching Interests

  • consumer privacy protection and management
  • mindful marketing and consumption
Undergraduate
  • Marketing Research
  • Marketing Management
Masters
  • Marketing Research
  • Marketing Management
PhD
  • Marketing Management

Recent Honors & Awards

Best Reviewer Award, Journal of Interactive Marketing, 2014
College Outstanding Research Award, University of Massachusetts, Amherst, 2008-2009, 2016-2017
Thomas Kinnear Award -- Outstanding Article in Journal of Public Policy and Marketing , 2019
Journal of Consumer Affairs Best Paper Award, 2019

Selected Publications

Helberger, Natali, Jisu Huh, George R. Milne, Joanna Strycharz, and Hari Sundaram (2020), “Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions, Journal of Advertising (forthcoming).

Walker, Kristen L, George R. Milne, Bruce D. Weinberg (2019), “Introduction to the Special Issue: Optimizing the Future of Innovative Technologies and Infinite Data,” Journal of Public Policy and Marketing 38(4), 403-413

Ross, Spencer and George R. Milne (2020), “Price? Quality? Or Sustainability? Segmenting by Disposition toward Self-Other Tradeoffs Predicts Consumers’ Sustainable Decision-Making,” Journal of Business Ethics (forthcoming).

Swani, Kunal, George R. Milne, Elizabeth G. Miller (2019), Social Media Services Branding: The use of Corporate Brand Names, Journal of Business Research, [https://doi.org/10.1016/j.jbusres.2019.04.033].

Pettinico, George, George R. Milne, Elizabeth G. Miller (2020), “Quantification of Self in Third-Party-Administered Wellness Programs: The Impact of Perceived Self-Empowerment,” Journal of Consumer Affairs54:1, 159-176.[https://doi.org/10.1111/joca.12250]

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University of Massachusetts Amherst
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