
George R. Milne
Academic Background
Research Interests
- social media marketing
- online privacy, technology and public policy
- mindfulness and consumer well-being
- digital health care marketing
Teaching Interests
- consumer privacy protection and management
- mindful marketing and consumption
- Marketing Research
- Marketing Management
- Marketing Research
- Marketing Management
- Marketing Management
Recent Honors & Awards
Selected Publications
Helberger, Natali, Jisu Huh, George R. Milne, Joanna Strycharz, and Hari Sundaram (2020), “Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions, Journal of Advertising (forthcoming).
Walker, Kristen L, George R. Milne, Bruce D. Weinberg (2019), “Introduction to the Special Issue: Optimizing the Future of Innovative Technologies and Infinite Data,” Journal of Public Policy and Marketing 38(4), 403-413
Ross, Spencer and George R. Milne (2020), “Price? Quality? Or Sustainability? Segmenting by Disposition toward Self-Other Tradeoffs Predicts Consumers’ Sustainable Decision-Making,” Journal of Business Ethics (forthcoming).
Swani, Kunal, George R. Milne, Elizabeth G. Miller (2019), Social Media Services Branding: The use of Corporate Brand Names, Journal of Business Research, [https://doi.org/10.1016/j.jbusres.2019.04.033].
Pettinico, George, George R. Milne, Elizabeth G. Miller (2020), “Quantification of Self in Third-Party-Administered Wellness Programs: The Impact of Perceived Self-Empowerment,” Journal of Consumer Affairs54:1, 159-176.[https://doi.org/10.1111/joca.12250]