Kun Qian
Assistant Professor
Marketing
Education
BBA in Accounting, Harbin Institute of Technology, 2015
MS in Marketing, University of Arizona, 2016
PhD in Marketing, University of Texas at Dallas, 2022
Academic Appointments
Assistant Professor of Marketing, UMass Amherst, 2024-present
Assistant Professor of Marketing, Southern University of Science and Technology, 2022-24
Research Interests
Quantitative marketing
Creator economy
Digital platforms
Behavioral economics
Economics of AI
Teaching Interests
Marketing analytics
Digital marketing
Social media marketing
Awards
Fellow, ISMS Early Career Scholars Camp, 2025
Flex Grant Award, UMass University of Massachusetts-Amherst, 2024
Scholar with High Distinction, The University of Texas at Dallas, 2022
Doctoral Fellow, AMA-Sheth Consortium, 2021
Betty and Gifford Johnson Travel award, The University of Texas at Dallas, 2020
Fellow, INFORMS Marketing Science Doctoral Consortium, 2019
Selected Publications
Jain, S., & Qian, K. (2021). Compensating online content producers: A theoretical analysis. Management Science, 67(11), 7075-7090.
Qian, K., & Jain, S. (2024). Digital content creation: An analysis of the impact of recommendation systems. Management Science, 70(12), 8668-8684.
Qian, K. & Xie, Y. (2025). The power of star creators: Evidence from the live streaming industry. Journal of Marketing Research, forthcoming.