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The University of Massachusetts Amherst

A hands-on, business analytics experience.

Our business analytics curriculum is designed to launch your analytics career regardless of your background. You may not have experience working with data when you start the Isenberg MSBA but you will have strong business analytical skills when you graduate and a strong career path. If you have a background in business or have already developed some analytical skills, we offer more advanced analytics courses to enhance your knowledge and skillset.

The program includes 10 courses, or 31 credits and can be completed in less than 1 year or in up to 4 years. Your courses will include Business Intelligence and Analytics, Project Management, Data Management for Business Leaders, Data Mining and other courses designed to convey the analytical tools and skills that are sought after by any organization.

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Analytics Coursework

You will learn how to manipulate and visualize data to make more data-driven, effective business decisions. Our coursework delivers data manipulation and programming skills using Python, R and VBA. You will work with both structured data stored in database management systems and unstructured data. Courses in statistics and data mining will show you how to detect patterns and trends in business data. Project-based courses in data science and project management curriculum deliver more advanced analytics skills.

Applied Business Foundation

Analytics are applied in business-specific contexts such as marketing, finance and accounting, and management. Our MSBA applied business courses will give you the foundation you need to develop informative key performance indicators (KPIs), dashboards and metrics to empower business leaders in these areas.  Students who have already earned a business degree or credential may substitute analytics electives as needed.

Industry Leading Software

Isenberg offers a virtual lab environment so the industry leading software you need is always available to you on your home computer or mobile device. Students in our MSBA program will work with relational databases, visualization tools such as Tableau, statistical and data mining tools such as R studio and SAP predictive analytics. Data modeling and project management tools, and programming environments are other examples of the experiential learning provided through the MSBA program.

View Curriculum and Course Descriptions
MS in Business Analytics Curriculum
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4+1 Master's Degrees

4+1 Master's Degrees

Undergraduate students at UMass Amherst and other colleges in the Five College Consortium can pursue a 4+1 option, completing their undergraduate degree and their master's degree in 5 years. 

The 4+1 option can also be accelerated, allowing students to complete both their undergraduate and master's degrees in fewer than 5 years. Isenberg's Master of Finance, Master of Science in Accounting, and Master of Science in Business Analytics all offer this accelerated option.

Interested students should apply to a master's degree program in their junior year or early in their senior year.

 

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MSBA Faculty

MSBA Faculty

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Carey Baldwin
Lecturer
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Rudolph T. Bedeley
Assistant Professor
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Brashear
Thomas G. Brashear Alejandro
Associate Professor
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Jeffrey Clark
Jeffrey Clark
Lecturer, David Gaunt Faculty Fellow in Real Estate
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Robert Feingold
Lecturer
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Nora Junaid
Lecturer and Course Designer
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Ying Liu
Assistant Professor
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Catherine Lowry
Catherine West Lowry
Senior Lecturer II
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E. Nicole Melton
Associate Department Chair & Associate Professor
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William Norton
Director of Graduate Programs, Director of the McCormack Center for Sport Research and Education (MCSRE) & Lecturer
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David Sands
Adjunct Lecturer, Affiliated Expert
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Bruce D. Weinberg
Professor
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Kathy Zilch
Lecturer
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Yi (Zoe) Zou
Assistant Professor
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Follow our step-by-step process to complete your online application.

  1. Once you click Apply Now, you will be taken to the University's secure online student information system, SPIRE.
  2. Follow the “Go to Application” link to create your user account to begin your application process.
  3. Complete the admissions requirements and submit your application. Note: you can save and resume your application process as you gather required materials.
  4. After submitting, track your application at the Graduate School Status of Application page.
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