Skip to main content
The University of Massachusetts Amherst

A hands-on, business analytics experience.

Our business analytics curriculum is designed to launch your analytics career regardless of your background. You may not have experience working with data when you start the Isenberg MSBA but you will have strong business analytical skills when you graduate and a strong career path. If you have a background in business or have already developed some analytical skills, we offer more advanced analytics courses to enhance your knowledge and skillset.

The program includes 10 courses, or 31 credits and can be completed in less than 1 year or in up to 4 years. Your courses will include Business Intelligence and Analytics, Project Management, Data Management for Business Leaders, Data Mining and other courses designed to convey the analytical tools and skills that are sought after by any organization.

Callout Blocks
Analytics Coursework

You will learn how to manipulate and visualize data to make more data-driven, effective business decisions. Our coursework delivers data manipulation and programming skills using Python, R and VBA. You will work with both structured data stored in database management systems and unstructured data. Courses in statistics and data mining will show you how to detect patterns and trends in business data. Project-based courses in data science and project management curriculum deliver more advanced analytics skills.

Applied Business Foundation

Analytics are applied in business-specific contexts such as marketing, finance and accounting, and management. Our MSBA applied business courses will give you the foundation you need to develop informative key performance indicators (KPIs), dashboards and metrics to empower business leaders in these areas.  Students who have already earned a business degree or credential may substitute analytics electives as needed.

Industry Leading Software

Isenberg offers a virtual lab environment so the industry leading software you need is always available to you on your home computer or mobile device. Students in our MSBA program will work with relational databases, visualization tools such as Tableau, statistical and data mining tools such as R studio and SAP predictive analytics. Data modeling and project management tools, and programming environments are other examples of the experiential learning provided through the MSBA program.

View Curriculum and Course Descriptions
MS in Business Analytics Curriculum
innovation hub front
4+1 Master's Degrees

4+1 Master's Degrees

Undergraduate students at UMass Amherst and other colleges in the Five College Consortium can pursue a 4+1 option, completing their undergraduate degree and their master's degree in 5 years. 

The 4+1 option can also be accelerated, allowing students to complete both their undergraduate and master's degrees in fewer than 5 years. Isenberg's Master of Finance, Master of Science in Accounting, and Master of Science in Business Analytics all offer this accelerated option.

Interested students should apply to a master's degree program in their junior year or early in their senior year.


4+1 ProgramsLearn More
MSBA Faculty

MSBA Faculty

Carey Baldwin.jpg
Carey Baldwin
Carey Baldwin View Profile
Thomas G. Brashear Alejandro
Associate Professor
Thomas G. Brashear Alejandro View Profile
Jeffrey Clark
Jeffrey Clark
Lecturer, David Gaunt Faculty Fellow in Real Estate; M.Fin. Academic Program Director
Jeffrey Clark View Profile
Robert Feingold
Robert Feingold View Profile
Nora Junaid
Nora Junaid View Profile
Ying Liu.jpg
Ying Liu
Assistant Professor
Ying Liu View Profile
Catherine Lowry
Catherine West Lowry
Senior Lecturer II
Catherine West Lowry View Profile
E. Nicole Melton
Associate Department Chair & Associate Professor
E. Nicole Melton View Profile
Norton_Will new.jpg
William Norton
Graduate Program Director, Director of McCormack Center for Sport Research and Education, & Senior Lecturer
William Norton View Profile
Sands, David.jpg
David Sands
Adjunct Lecturer, Affiliated Expert
David Sands View Profile
Bruce Weinberg_0.jpg
Bruce D. Weinberg
Bruce D. Weinberg View Profile
Kathy Zilch.jpg
Kathy Zilch
Kathy Zilch View Profile
Yi (Zoe) Zou
Assistant Professor
Yi (Zoe) Zou View Profile
View of Blackboard Learn platform on student's laptop screen.
Apply Now

Apply Now

Follow our step-by-step process to complete your online application.

  1. Once you click Apply Now, you will be taken to the University's secure online student information system, SPIRE.
  2. Follow the “Go to Application” link to create your user account to begin your application process.
  3. Complete the admissions requirements and submit your application. Note: you can save and resume your application process as you gather required materials.
  4. After submitting, track your application at the Graduate School Status of Application page.
Apply NowApply Now