Elizabeth Miller
Department Chair | Professor | Charles D. Schewe Faculty Fellow
Elizabeth G. Miller teaches courses on consumer behavior, services marketing, retailing, and advertising at the undergraduate, master’s, and PhD levels. She also serves as the faculty advisor for the UMass AdLab, a student-run advertising agency. Her research focuses broadly on consumer decision-making, particularly in contexts involving emotion, health, well-being, digital marketing, and increasing social impact. Her research has been cited in the public press, presented at numerous conferences, and published in the field’s leading journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Service Research, Journal of the Academy of Marketing Science, and the Journal of Public Policy & Marketing, among others. She serves on several ERBs and as an associate editor for the Journal of Public Policy & Marketing and the Journal of Consumer Marketing. Dr. Miller earned her PhD from the Wharton School at the University of Pennsylvania and her undergraduate degree from Cornell University.
Education
Academic Appointments
Recent Honors / Awards
Research Interests
Teaching Interests
- Behavior and Social Science in Marketing
- Services Management
- Consumer Behavior
- Services Marketing
- Retailing Management and Technology
- Advertising Practicum
Selected Publications
Bublitz, Melissa, Laura Peracchio, Lauren Block, Camryn Cobb, Jennifer Escalas, Lama Lteif, Elizabeth Miller, Gia Nardini, and Hillary Wiener (forthcoming), “We the people: Public advocacy for public policy,” Journal of Public Policy & Marketing, https://doi.org/10.1177/07439156261436038.
Kumar, Smriti, Elizabeth G Miller, and George R Milne (forthcoming), “Navigating a Changing Privacy Landscape: The Effect of Data Request Frames on the Acquisition, Maintenance, and Deletion of Consumers’ Information,” Journal of Interactive Marketing, https://doi.org/10.1177/10949968261417676.
Ryu, Kyungin, Elizabeth G. Miller, and Matthew Godfrey (forthcoming), “A brand faith journey: How spiritual relationships develop between consumers and brands,” Journal of Consumer Research, https://doi.org/10.1093/jcr/ucaf055.
Bublitz, Melissa, Laura Peracchio, Brennan Davis, Katherine Du, Jennifer Escalas, Iñigo Gallo, Alexei Gloukhovtsev, Jonathan Hansen, Tyrha Lindsey-Warren, Elizabeth Miller and Hillary Wiener (2026), “We’ll Stand by You: Understanding Community-based Philanthropic Giving,” Journal of Public Policy & Marketing, 45 (1), 50-69, https://doi.org/10.1177/07439156251347542.
Kaplan, Begum, Elizabeth G Miller, and Easwar Iyer (2024), “Shades of awe: The role of awe in consumers’ pro-environmental behavior,” Journal of Consumer Behaviour, 23 (2), 540-555, http://dx.doi.org/10.1002/cb.2223.
Bublitz, Melissa, Laura Peracchio, Brennan Davis, Jennifer Escalas, Jonathan Hansen, Elizabeth Miller, Beth Vallen, and Tiffany White (2022), “Stronger together: Developing research partnerships with social impact organizations,” Journal of Consumer Affairs, 56 (3), 1028-1045, https://doi.org/10.1111/joca.12450.
Benoit, Ilgim Dara and Elizabeth G Miller (2022), “Enhancing creativity perception through fear,” Journal of Business Research, 139, 1084-1098, https://doi.org/10.1016/j.jbusres.2021.10.051.
Bublitz, Melissa G, Lan Nguyen Chaplin, Laura A Peracchio, Ashley Deutsch Cermin, Mentor Dida, Jennifer Edson Escalas, Meike Eilert, Alexei Gloukhovtsev, and Elizabeth G Miller (2021), “Rise up: Understanding youth social entrepreneurs and their ecosystems,” Journal of Public Policy & Marketing, 40 (2), 206-225, https://doi.org/10.1177/0743915620937702.
Joo, Soyoung, Elizabeth G. Miller, and Janet S Fink (2019), “Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale,” Journal of Business Research, 98, 236-249, https://doi.org/10.1016/j.jbusres.2019.01.060.
Zanjani, Shabnam HA, Milne, George R, and Miller, Elizabeth G (2016), “Procrastinators’ Online Experience and Purchase Behavior,” Journal of the Academy of Marketing Science, 44 (5), 568-585, https://doi.org/10.1007/s11747-015-0458-1.
Carlson, Kurt, Margaret G. Meloy, and Elizabeth G. Miller (2013), “Goal Reversion in Consumer Choice,” Journal of Consumer Research, 39 (5), 918-930, https://doi.org/10.1086/666471.
Miller, Elizabeth G., Mary Frances Luce, Barbara E. Kahn, and Emily F. Conant (2009), “Understanding Emotional Reactions for Negative Services: The Impact of Efficacy Beliefs and Stage in Process,” Journal of Service Research, 12 (August), 87-99, https://doi.org/10.1177/1094670509334187.
Miller, Elizabeth G., Barbara Kahn, and Mary Frances Luce (2008), “Consumer Wait Management Strategies for Negative Service Events: A Coping Approach,” Journal of Consumer Research, 34 (5), 635-648, https://doi.org/10.1086/521899.
Meloy, Margaret G., J. Edward Russo, and Elizabeth G. Miller (2006), “Monetary Incentives and Mood,” Journal of Marketing Research, 43 (May), 267-275, https://www.jstor.org/stable/30163393.
Miller, Elizabeth G. and Barbara E. Kahn (2005), “Shades of meaning: The Effect of Color and Flavor Names on Consumer Choice,” Journal of Consumer Research, 32 (June), 86-92, https://doi.org/10.1086/429602.