Skip to main content

Elizabeth Miller

Department Chair and Professor



PhD, Marketing,, Wharton School, University of Pennsylvania, 2003
MA, Marketing,, Wharton School, University of Pennsylvania, 2001
BA, Psychology and Chemistry (double-major), Cornell University, 1998

Academic Appointments

Associate Professor of Marketing, University of Massachusetts, 7/13-Present
PhD Coordinator, Marketing Department, University of Massachusetts, 7/13-Present
Assistant Professor of Marketing, University of Massachusetts, 7/11-6/13
Assistant Professor of Marketing, Boston College, 7/03-6/11

Recent Honors / Awards

Best Research Paper, Direct/Interactive Marketing Research Summit, 2013
Research Excellence Award, Isenberg School, University of Massachusetts, 2013
Mellon Mutual Team Mentorship Grant, University of Massachusetts, 2012

Research Interests

The influence of affect on the use and interpretation of information
Consumer decision-making
Health Decisions
Affect and Behavior
Consumer Well Being

Teaching Interests

  • Consumer Behavior
  • Experimental Design
  • Services Marketing
  • Consumer Behavior
  • Services Marketing
  • Advertising

Selected Publications

Zanjani, Shabnam, George Milne, and Elizabeth G Miller (forthcoming), “Why do consumers procrastinate and what happens next?” Journal of Consumer Marketing.

Bublitz, Melissa G, Lan Nguyen Chaplin, Laura A Peracchio, Ashley Deutsch Cermin, Mentor Dida, Jennifer Edson Escalas, Meike Eilert, Alexei Gloukhovtsev, and Elizabeth G Miller (forthcoming), “Rise up: Understanding youth social entrepreneurs and their ecosystems,” Journal of Public Policy & Marketing.

Benoit, Ilgim Dara, Elizabeth G Miller, Jesse Catlin, and Ann Mirabito (forthcoming), “Medical decision-making with tables and graphs: The role of cognition, emotions, and analytic thinking,” Health Marketing Quarterly.

Swani, Kunal, George R. Milne, and Elizabeth G Miller (forthcoming), “Social media services branding: The use of corporate brand names,” Journal of Business Research.

Pettinico, George, George Milne, and Elizabeth G Miller (2020), “Quantification of self in third-party-administered wellness programs: The impact of perceived self-empowerment,” Journal of Consumer Affairs, 54 (1), 159-176.

Bennett, Delancy, William Diamond, and Elizabeth Miller (2020), “Understanding bad-boy celebrity endorser effectiveness: The fantasy-based relationship, hedonic consumption, and congruency model,” Journal of Current Issues and Research in Advertising, 41 (1), 1-19.

Benoit, Ilgim Dara and Elizabeth G Miller (2019), “When does creativity matter: The impact of consumption motive and claim set-size,” Journal of Consumer Marketing, 36 (4), 449-460.

Joo, Soyoung, Elizabeth G. Miller, and Janet S Fink (2019), “Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale,” Journal of Business Research, 98, 236-249.