PhD, Marketing,, Wharton School, University of Pennsylvania, 2003
MA, Marketing, , Wharton School, University of Pennsylvania, 2001
BA, Psychology and Chemistry (double-major), Cornell University, 1998
Associate Professor of Marketing, University of Massachusetts, 7/13-Present
PhD Coordinator, Marketing Department, University of Massachusetts, 7/13-Present
Assistant Professor of Marketing, University of Massachusetts, 7/11-6/13
Assistant Professor of Marketing, Boston College, 7/03-6/11
The influence of affect on the use and interpretation of information
Affect and Behavior
Consumer Well Being
Recent Honors & Awards
Best Research Paper, Direct/Interactive Marketing Research Summit, 2013
Research Excellence Award, Isenberg School, University of Massachusetts, 2013
Mellon Mutual Team Mentorship Grant, University of Massachusetts, 2012
Zanjani, Shabnam, George Milne, and Elizabeth G Miller (forthcoming), “Why do consumers procrastinate and what happens next?” Journal of Consumer Marketing.
Bublitz, Melissa G, Lan Nguyen Chaplin, Laura A Peracchio, Ashley Deutsch Cermin, Mentor Dida, Jennifer Edson Escalas, Meike Eilert, Alexei Gloukhovtsev, and Elizabeth G Miller (forthcoming), “Rise up: Understanding youth social entrepreneurs and their ecosystems,” Journal of Public Policy & Marketing.
Benoit, Ilgim Dara, Elizabeth G Miller, Jesse Catlin, and Ann Mirabito (forthcoming), “Medical decision-making with tables and graphs: The role of cognition, emotions, and analytic thinking,” Health Marketing Quarterly.
Swani, Kunal, George R. Milne, and Elizabeth G Miller (forthcoming), “Social media services branding: The use of corporate brand names,” Journal of Business Research.
Pettinico, George, George Milne, and Elizabeth G Miller (2020), “Quantification of self in third-party-administered wellness programs: The impact of perceived self-empowerment,” Journal of Consumer Affairs, 54 (1), 159-176.
Bennett, Delancy, William Diamond, and Elizabeth Miller (2020), “Understanding bad-boy celebrity endorser effectiveness: The fantasy-based relationship, hedonic consumption, and congruency model,” Journal of Current Issues and Research in Advertising, 41 (1), 1-19.
Benoit, Ilgim Dara and Elizabeth G Miller (2019), “When does creativity matter: The impact of consumption motive and claim set-size,” Journal of Consumer Marketing, 36 (4), 449-460.
Joo, Soyoung, Elizabeth G. Miller, and Janet S Fink (2019), “Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale,” Journal of Business Research, 98, 236-249.