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The University of Massachusetts Amherst

Thomas G. Brashear Alejandro

Associate Professor

Marketing

Education

PhD Marketing, Georgia State University, 1998
MS Marketing, Georgia State University, 1996
MBA, Eastern Kentucky University, 1992
BA Spanish, Centre College, 1992
BA Economics, University of Kentucky, 1989

Academic Appointments

Associate Professor of Marketing, University of Massachusetts Amherst, 2003-Present
Assistant Professor of Marketing University of Massachusetts Amherst, 1997-2003
Instructor of Marketing, Georgia State University, 1994-1997

Research Interests

Business-to-Business
Technology Commercialization
Go-to-Market Strategy
Sales Channels
Global Marketing

Teaching Interests

  • Marketing Strategy
  • Global Marketing
  • Channels
  • Sales Management

Selected Publications

"The Social Capital of Corporate Selling Centers: The Mediating Role of Knowledge Transfer in Team Performance," (Jing Yang and Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.

"A Structural Guide to In-Depth Interviewing in Business and Industrial Marketing Research," (Elad Granot and Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.

"The Role of Channel Orientation in B2B Technology Adoption," (Anthony K. Asare, Elad Granot, & Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.