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peoplethomas brashear alejandro

Thomas G. Brashear Alejandro

Associate Professor Marketing
Office: Isenberg 322N
Tel: 413.545.5666
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Academic Background

Education
PhD Marketing, Georgia State University, 1998
MS Marketing, Georgia State University, 1996
MBA , Eastern Kentucky University, 1992
BA Spanish, Centre College, 1992
BA Economics, University of Kentucky, 1989
Academic Appointments
Associate Professor of Marketing, University of Massachusetts Amherst, 2003-Present
Assistant Professor of Marketing University of Massachusetts Amherst, 1997-2003
Instructor of Marketing, Georgia State University, 1994-1997

Research Interests

  • Business-to-Business
  • Technology Commercialization
  • Go-to-Market Strategy
  • Sales Channels
  • Global Marketing

Teaching Interests

  • Marketing Strategy
  • Global Marketing
  • Channels
  • Sales Management

Selected Publications

"The Social Capital of Corporate Selling Centers: The Mediating Role of Knowledge Transfer in Team Performance," (Jing Yang and Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.

"A Structural Guide to In-Depth Interviewing in Business and Industrial Marketing Research," (Elad Granot and Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.

"The Role of Channel Orientation in B2B Technology Adoption," (Anthony K. Asare, Elad Granot, & Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.

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