Thomas G. Brashear Alejandro
Associate Professor Marketing
Office: Isenberg 218A
Tel: 413.545.5666
Academic Background
Education
PhD Marketing, Georgia State University, 1998
MS Marketing, Georgia State University, 1996
MBA , Eastern Kentucky University, 1992
BA Spanish, Centre College, 1992
BA Economics, University of Kentucky, 1989
Academic Appointments
Associate Professor of Marketing, University of Massachusetts Amherst, 2003-Present
Assistant Professor of Marketing University of Massachusetts Amherst, 1997-2003
Instructor of Marketing, Georgia State University, 1994-1997
Research Interests
- Business-to-Business
- Technology Commercialization
- Go-to-Market Strategy
- Sales Channels
- Global Marketing
Teaching Interests
- Marketing Strategy
- Global Marketing
- Channels
- Sales Management
Selected Publications
"The Social Capital of Corporate Selling Centers: The Mediating Role of Knowledge Transfer in Team Performance," (Jing Yang and Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.
"A Structural Guide to In-Depth Interviewing in Business and Industrial Marketing Research," (Elad Granot and Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.
"The Role of Channel Orientation in B2B Technology Adoption," (Anthony K. Asare, Elad Granot, & Thomas G. Brashear), forthcoming in the Journal of Business & Industrial Marketing.