Charles Schewe : Isenberg School of Management : UMass Amherst

Office

Isenberg 314

Schewe060422.pdf Download

Education

PhD Marketing, Kellogg School of Management, Northwestern, 1972

MBA Marketing, University of Michigan, 1965

AB Economics, University of Michigan, 1964

Professional Experience

Principal and Partner, Lifestage Matrix Marketing, 1994-Present

Executive Consultant, Age Wave, 1990-1993

Consultant, IBM, 1987-1989

Academic Appointments

Professor of Marketing, University of Massachusetts, 9/1972-Present

Fulbright Senior Scholar and Visiting Professor, Massey University, New Zealand, 2/2010-4/2010

Visiting Professor, Stockholm University, Sweden, 5/2010-6/2010

Visiting Professor, University of Lund, Sweden, 1/1990-6/1993

Assistant Professor, Roosevelt University, Chicago, 9/1970-9/1972

Recent Honors / Awards

Honorary Doctorate [Honoris Causa] from University of Lund, Sweden, 2012

Fulbright Senior Specialist Award from Massey University, New Zealand, 2010

Distinguished Visiting Professor Award from Massey University, New Zealand, 2010

Findus Visiting Professor at University of Lund, 1990-1993

Research Interests

Generational Cohort Market Segmentation

Aging of American Consumers

Baby Boomers

Millennials

Consumer Behavior

Marketing Research

Teaching Interests

Masters

Marketing Management
Consumer Behavior

Undergraduate

Marketing Research
Consumer Behavior
Tools for Professional Success
Consulting Project course
International Marketing
Marketing Management

Selected Publications

An Empirical Examination of Subjective Age in Older Adults, (co-authored with David Agogo, Fatima Hajjat, George R. Milne and Bruce Perrott), Health Marketing Quarterly, Vol. 33, No.1 (2017), pp. 62-79.

Time-benders: A Model of Subjective-Aging in Aging Adults, (co-authored with David Agogo and George Milne), Health Marketing Quarterly, Vol. 31, No. 4 (2015), pp. 383-398.

Health is an Issue of Mind Over Matter, If You Dont Mind, It May Actually Matter!: An Empirical Examination of Subjective Age in Older Adults, (co-authored with David Agogo, Fatima Hajjat, George Milne and Bruce Perrott), Proceedings of AMHCR Conference (2015), pp. 13-24.

Empirical Examination of Subjective Age in Older Adults, (co-authored with David Agogo, George Milne and Fatimah al-Hajjat), Proceedings of AMHCR Conference (2014), pp. 9-25.

If You've Seen One, You've Seen Them All! Are Young Millennials the Same Worldwide? (co-authored with Kathleen Debevec, Thomas Madden, Anders Parment, Andrew Murphy, and William Diamond), Journal of International Consumer Marketing, Vol 25, No. 1 (January, 2013), pp. 3-15.

Are Today's Millennials Splintering into a New Generational Cohort? Maybe! (co-authored with Kathleen Debevec, Thomas Madden and William Diamond), Journal of Consumer Behavior, Vol. 12, No. 1 (January/February, 2013), pp. 20-31.

With Eric Berkowitz "Generational Cohorts Hold the Key to Understanding Patients and Health Care Providers: Coming-of-Age Experiences Influence Health Care Behaviors for a Lifetime" Health Marketing Quarterly, Vol. 28, (Spring 2011), pp. 190-204.

With Paulo Cesar Motta. "Are Marketing Management Decisions Shaped During One's Coming of Age?" Management Decisions, Vol. 46, No. 7, (Fall, 2008), pp. 1096-1110.

Charles Schewe

Professor Emeritus