Error message

  • Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in include_once() (line 1387 of F:\inetpub\www.isenberg.umass.edu\wwwroot\includes\bootstrap.inc).
  • Deprecated function: The each() function is deprecated. This message will be suppressed on further calls in FieldCollectionItemEntity->fetchHostDetails() (line 393 of F:\inetpub\www.isenberg.umass.edu\wwwroot\sites\all\modules\field_collection\field_collection.module).

Marketing

Students in Isenberg’s PhD program in marketing uncover insights that can be used to improve marketing practice and/or improve customer experiences.  From unearthing the tactics that drive consumer behavior to understanding the implications of a company’s social media presence to determining how a public policy influences various stakeholders, students gain knowledge that increases understanding of the marketplace.