Students in Isenberg’s PhD program in marketing uncover insights that can be used to improve marketing practice and/or improve customer experiences. From unearthing the tactics that drive consumer behavior to understanding the implications of a company’s social media presence to determining how a public policy influences various stakeholders, students gain knowledge that increases understanding of the marketplace.
At Isenberg’s PhD program in marketing, we’re passionate about understanding consumer and corporate behavior. We believe our line of inquiry delivers a deeper knowledge about our psychology, and informs us about how we can evolve as a society.
Our goal is to generate distinguished scholars and revered professors, and to assist our students as they make advancements in the field. Our department has experts in consumer behavior, various areas of public policy (e.g., health, sustainability and privacy), social media, and sales management.
In particular, we support our students by offering:
We welcome applicants who are motivated, personable and just as curious as we are to understand and analyze why people do what they do, why firms act or react, and why economies flounder or soar.
