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The University of Massachusetts Amherst

Heidi Bailey

Lecturer

Finance

Education

MBA, Western New England University
BBA in Marketing, University of Massachusetts Amherst

Professional Experience

Senior Group Marketing Manager, Global Growth Markets, LEGO Systems, Inc.
Brand Manager, LEGO Systems, Inc.

Academic Appointments

Visiting Instructor, University of Connecticut, 2017 - 2022
Lecturer, University of Massachusetts, 2021 - Present

Recent Honors/Awards

Teaching Excellence Award, University of Connecticut

Research Interests

Marketing strategy and planning
Consumer behavior
Product management
Honors marketing thesis course (tools for professional success)
Business solutions to societal challenges