Heidi Bailey
Lecturer
Marketing
Education
MBA, Western New England University
BBA in Marketing, University of Massachusetts Amherst
Professional Experience
Senior Group Marketing Manager, Global Growth Markets, LEGO Systems, Inc.
Brand Manager, LEGO Systems, Inc.
Academic Appointments
Visiting Instructor, University of Connecticut, 2017 - 2022
Lecturer, University of Massachusetts, 2021 - Present
Recent Honors/Awards
Teaching Excellence Award, University of Connecticut
Research Interests
Marketing strategy and planning
Consumer behavior
Product management
Honors marketing thesis course (tools for professional success)
Business solutions to societal challenges