Katie Sveinson
Assistant Professor
Sport Management
Education
PhD, University of Regina, Canada, 2019
MS in Kinesiology, University of Regina, Canada, 2014
Bachelor of Sport and Recreation Studies, University of Regina, Canada, 2012
Research Interests
Qualitative methodology
Critical inquiry
Sport consumer behavior
Gender and sport fandom
Language use and visual representations in sport marketing
Teaching Interests
Sport marketing
Sport consumer behavior
Qualitative research and design
Selected Publications
Sveinson, K., & Hoeber, L. (2022). Fashion versus comfort: Exploring the gendered marketing messages of sport team licensed merchandise. Journal of Sport Management. https://doi.org/10.1123/jsm.2022-0044
Sveinson, K., & Toffoletti, K. (2022).What makes sport spectating family friendly? A phenomenological study of mothers’ sport fan game-day experiences. Journal of Sport Management. https://doi.org/10.1123/jsm.2021-0355
Sveinson, K., & Allison, R. (2022). “Something seriously wrong with US Soccer”: A critical discourse analysis of consumers’ Twitter responses to U.S. Soccer’s girls’ apparel promotion. Journal of Sport Management, 36(5), 446-458. https://doi.org/10.1123/jsm.2021-0127
Sveinson, K., Taylor, L., Keaton, A.C.I., Burton, L., Pegoraro, A., & Toffoletti, K. (2022). Addressing gender inequity in sport through women’s invisible labor. Journal of Sport Management, 36(3), 240-250. http://doi.org/10.1123/jsm.2021-0229
Sveinson, K., Hoeber, L., & Heffernan, C. (2021). Critical discourse analysis as theory, methodology, and analysis in sport management studies. Journal of Sport Management, 35(5), 465-475. https://doi.org/10.1123/jsm.2020-0288
Sveinson, K., Hoeber, L. & Toffoletti, K. (2019). “If people are wearing pink stuff they’re probably not real fans”: Exploring women’s perceptions of sport fan clothing. Sport Management Review, 22(5), 736-747. https://doi.org/10.1016/j.smr.2018.12.003
