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Katie Sveinson

PhD Coordinator & Assistant Professor

Sport Management


PhD, University of Regina, Canada, 2019
MS in Kinesiology, University of Regina, Canada, 2014
Bachelor of Sport and Recreation Studies, University of Regina, Canada, 2012

Research Interests

Qualitative methodology
Critical inquiry
Sport consumer behavior
Gender and sport fandom
Language use and visual representations in sport marketing

Teaching Interests

Sport marketing
Sport consumer behavior
Qualitative research and design

Selected Publications

Sveinson, K., & Hoeber, L. (2022). Fashion versus comfort: Exploring the gendered marketing messages of sport team licensed merchandise. Journal of Sport Management.

Sveinson, K., & Toffoletti, K. (2022).What makes sport spectating family friendly? A phenomenological study of mothers’ sport fan game-day experiences. Journal of Sport Management.

Sveinson, K., & Allison, R. (2022). “Something seriously wrong with US Soccer”: A critical discourse analysis of consumers’ Twitter responses to U.S. Soccer’s girls’ apparel promotion. Journal of Sport Management, 36(5), 446-458.

Sveinson, K., Taylor, L., Keaton, A.C.I., Burton, L., Pegoraro, A., & Toffoletti, K. (2022). Addressing gender inequity in sport through women’s invisible labor. Journal of Sport Management, 36(3), 240-250.

Sveinson, K., Hoeber, L., & Heffernan, C. (2021). Critical discourse analysis as theory, methodology, and analysis in sport management studies. Journal of Sport Management, 35(5), 465-475.

Sveinson, K., Hoeber, L. & Toffoletti, K. (2019). “If people are wearing pink stuff they’re probably not real fans”: Exploring women’s perceptions of sport fan clothing. Sport Management Review, 22(5), 736-747.