Skip to main content
The University of Massachusetts Amherst

William Norton

Director of Graduate Programs, Director of the McCormack Center for Sport Research and Education (MCSRE) & Lecturer

Sport Management

Education

MBA/MS Sport Management, Isenberg School of Management, UMass Amherst, 2012
BA Political Science/International Relations, The College of Wooster, 2006

Professional Experience

Integrated Marketing & Brand Sponsorship Specialist, Epsilon, 7/12-8/15
Corporate Partnerships & Business Development Associate, Boston Celtics, 5/11-9/11
Operations Data Analyst/Statistician, STATS LLC., 4/07-8/10

Academic Appointments

Faculty Lecturer, Sport Management, Isenberg School of Management, UMass Amherst, 2015-2019
Director for McCormack Center for Sport Research & Education, 2016-Present

Recent Honors / Awards

Chief Marketer GOLD Award - Best Regional Campaign, PRO Awards, 2015
Isenberg Teaching Excellence Recognition Award Winner, 2018
Nominee, TEFD Distinguished Teaching Award, 2018-19
Nominee, TEFD Distinguished Teaching Award, 2017-18

Teaching Interests

General
  • Corporate Sponsorship
  • Digital Media
  • Sport Finance