Department Chair and Professor
Recent Honors / Awards
- Sport Law
- Sport Retail Promotion
- Sport Sales
- Sport Sales
- Sport Retail Promotion and Sales
McKelvey, S. & Grady, J. (2017). #JoinTheConversation … except when we don’t want you to: The evolving legal landscape of using hashtags in sport. Journal of Legal Aspects of Sport, 27, 90-105.
McKelvey, S., Goins, J. & Krauss, F. (Summer 2016). The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity - First Amendment Tension, Fordham Intellectual Property, Media & Entertainment Law Journal, 26(4), 945-994.
Snyder, K., McKelvey, S., & Sutton, B. (2016). All Together Now? Exploring sales and marketing integration. Sport, Business and Management: an International Journal, 6(1), 2-18.
McKelvey, S. & Sliffman, A. (Summer 2015). The merchandising right gone awry: What “Moore” can be said? American Business Law Journal, 52(2), 321-367.
McKelvey, S. & Longley, N. (2015). Event-specific ambush marketing legislation for mega-sporting events: An economics perspective. International Journal of Sport Marketing & Sponsorship, 16(5), 349-364.
Larkin, B. & McKelvey, S. (2015). Of smart phones & Facebook: Social media’s changing legal landscape provides cautionary tales of “Pinterest” for sport organizations. Journal of Legal Aspects of Sport, 25(2), 123-153.
McKelvey, S. & Masteralexis, J. (2011). This tweet sponsored by …: The application of the new FTC Guides to the social media world of professional athletes. Virginia Sport & Entertainment Law Journal, 11, 222-248.