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Steve McKelvey


Sport Management


JD, Seton Hall School of Law, 1992
MS Sport Management, University of Massachusetts Amherst, 1986
BA Cum Laude, American Studies, Amherst College, 1981

Professional Experience

Partner, DiaMMond Management Group (baseball representation firm), 1995-Present
President, Fan Guide Publications (New York, NY), 2000-2002
Vice President, Marketing & Promotions, PSP Sports (New York, NY), 1995-1999
Director, Corporate Sponsorship, Baseball Office of the Commissioner (New York, NY)

Academic Appointments

Professor, University of Massachusetts, 9/18-Present
Associate Professor, University of Massachusetts, 9/08-8/18
Assistant Professor, University of Massachusetts, 9/02-8/08

Recent Honors / Awards

Betty van der Smisson Leadership Award, Sport & Recreation Law Association, 2017
Presidents Award in Appreciation of Outstanding Service to Sport & Recreation Law Association, 2015, 2017
UMass Amherst Distinguished Graduate Mentor Award, 2016
Sport & Recreation Law Association (SRLA) Research Fellow, 2012
UMass Amherst Lilly Fellowship, 2008
Outstanding Teacher Award, Isenberg School of Management, 2007

Research Interests

Intellectual Property Law
Ambush Marketing
Sport Sponsorship
Athlete Right of Publicity
Sport Marketing

Teaching Interests

  • Sport Law
  • Sport Retail Promotion
  • Sport Sales
  • Sport Sales
  • Sport Retail Promotion and Sales

Selected Publications

McKelvey, S. & Grady, J. (2017). #JoinTheConversation … except when we don’t want you to: The evolving legal landscape of using hashtags in sport. Journal of Legal Aspects of Sport, 27, 90-105.

McKelvey, S., Goins, J. & Krauss, F. (Summer 2016). The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity - First Amendment Tension, Fordham Intellectual Property, Media & Entertainment Law Journal, 26(4), 945-994.

Snyder, K., McKelvey, S., & Sutton, B. (2016). All Together Now? Exploring sales and marketing integration. Sport, Business and Management: an International Journal, 6(1), 2-18.

McKelvey, S. & Sliffman, A. (Summer 2015). The merchandising right gone awry: What “Moore” can be said? American Business Law Journal, 52(2), 321-367.

McKelvey, S. & Longley, N. (2015). Event-specific ambush marketing legislation for mega-sporting events: An economics perspective. International Journal of Sport Marketing & Sponsorship, 16(5), 349-364.

Larkin, B. & McKelvey, S. (2015). Of smart phones & Facebook: Social media’s changing legal landscape provides cautionary tales of “Pinterest” for sport organizations. Journal of Legal Aspects of Sport, 25(2), 123-153.

McKelvey, S. & Masteralexis, J. (2011). This tweet sponsored by …: The application of the new FTC Guides to the social media world of professional athletes. Virginia Sport & Entertainment Law Journal, 11, 222-248.