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Elizabeth B. Delia

Associate Professor | Paul and Gail McDonald Endowed Faculty Fellow

Sport Management
Dr. Delia studies group identity and meaning. Her research to date has centered on the psychological connections fans form with sport and the meaning derived from their fandom. Her research emphasizes

Dr. Delia studies group identity and meaning. Her research to date has centered on the psychological connections fans form with sport and the meaning derived from their fandom. Her research emphasizes that fandom is not just about watching games or races; it is about identity and the ways sport becomes woven into how people see themselves, including their sense of purpose and significance. She uses qualitative methods, including ethnographic approaches such as digital ethnography and autoethnography, as well as traditional interviews.

Education

PhD Sport Management, Florida State University, 2015
MBA Management, SUNY New Paltz, 2007
BS Marketing, SUNY New Paltz, 2006

Professional Experience

Market Research Analyst, KS&R, 2011-2012
Market Research Associate, KJT Group, 2009-2011
Consumer Insights Analyst, Madison Square Garden, 2008-2009
Postgraduate Intern, NCAA, 2007-2008

Academic Appointments

Associate Professor of Sport Management & PhD Coordinator, University of Massachusetts Amherst, 2021-present
Assistant Professor of Sport Management, University of Massachusetts Amherst, 2015-2021

Honors and Awards

Paul and Gail McDonald Endowed Faculty Fellow, 2025-present
Isenberg School of Management Outstanding Research Award, 2025
Isenberg School of Management Research Excellence Award, 2021, 2023
NASSM Research Fellow, 2020
Editorial Board, Journal of Sport Management
Editorial Board, Sport Management Review

Research Interests

Marketing
Consumer Behavior
Qualitative Methods

Teaching Interests

Undergraduate
  • Sport Marketing
Masters
  • Applied Sport Marketing Research
General
  • Sport Consumer Behavior
Professional LinksGoogle Scholar: https://scholar.google.com/citations?user=G9_mr38AAAAJ&hl=enLinkedIn: https://www.linkedin.com/in/ebdelia/

Professional Links

Google Scholar: https://scholar.google.com/citations?user=G9_mr38AAAAJ&hl=en

LinkedIn: https://www.linkedin.com/in/ebdelia/

Selected Publications

Dalal, K., & Delia, E.B. (2025). Fans’ experiences attempting to boycott the 2022 Qatar World Cup. Sport Management Review, 28, 959-985. https://doi.org/10.1080/14413523.2025.2528323

Sveinson, K., Delia, E.B., Melton, E.N., Dalal, K., & Cunningham, G.B. (2025). Rethinking rigor: Using positionality and reflexivity to enhance sport management scholarship. Journal of Sport Management, 39, 79-89. https://doi.org/10.1123/jsm.2024-0155

Delia, E.B., Sveinson, K., & Ryder, S. (2025). A feminist critical discourse analysis of reactions to the inaugural Tour de France Femmes route. Journal of Sport Management, 39, 90-101. https://doi.org/10.1123/jsm.2023-0054

Delia, E.B., McCullough, B.P., & Dalal, K. (2024). Team identity and environmentalism: The case of Forest Green Rovers. Journal of Sport Management, 38, 353-364. https://doi.org/10.1123/jsm.2023-0269