Elizabeth B. Delia
Assistant Professor Sport Management
Office: Isenberg 236C
Tel: 413.545.5590
Academic Background
Education
PhD Sport Management, Florida State University, 2015
MBA Management, SUNY New Paltz, 2007
BS Marketing, SUNY New Paltz, 2006
Academic Appointments
Assistant Professor of Sport Management, University of Massachusetts Amherst, 9/15-Present
Research Interests
- Branding
- Consumer Behavior
- Qualitative Methods
- Sponsorship
Teaching Interests
- Marketing Research
- Research Methods
- Sport Consumer Behavior
- Sport Marketing
Professional Background
Professional Experience
Market Research Analyst, 2011-2012, KS&R
Market Research Associate, 2009-2011, KJT Group
Consumer Insights Analyst, 2008-2009, Madison Square Garden
Postgraduate Intern, 2007-2008, NCAA
Selected Publications
Delia, E.B. (2015). The exclusiveness of group identity in celebrations of team success. Sport Management Review, 18, 396-406.
Delia, E.B., & Armstrong, C.G. (2015). #Sponsoring the #FrenchOpen: An examination of social media buzz and sentiment. Journal of Sport Management, 29, 184-199.
Delia, E.B. (2014). Subconscious (un)attachment to a sponsor: An irrational effect of facility naming rights. Journal of Sport Management, 28, 551-564.