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David Tyler

Honors Program Coordinator, Associate Professor

Sport Management


PhD Management (Sport Management), University of Massachusetts, Amherst, 2013
MS Sport Management, University of Massachusetts, Amherst, 2006
MBA, University of Massachusetts, Amherst, 2006
BA Government and Spanish, University of Notre Dame, 2001

Academic Appointments

Associate Professor, University of Massachusetts, Amherst, 2020-Present
Associate Professor, Western Carolina University, 2017-2020
Assistant Professor, Western Carolina University, 2011-2017

Recent Honors / Awards

Best Professional Research Paper, Sport Marketing Association, 2019
Faculty Research and Creative Activities Award, Western Carolina Univ Graduate School, 2018
Paper of the Year in Sport Marketing, American Marketing Association, 2017
Creative & Innovative Teaching Award, Western Carolina Univ College of Business, 2017

Research Interests

Sport rivalry
Fan identification
Consumption communities

Teaching Interests

  • Data analysis
  • Sport finance
  • Sport marketing

Selected Publications

Jensen, J. A., Cobbs, J., Albano, B., & Tyler, B. D.(in press). Analyzing price premiums in international sponsorship exchange: Driving advertising costs in F1 racing. Journal of Advertising Research.Tyler, B. D., Cobbs, J., Nichols, B. S., & Dalakas, V. (in press).

Katz, M., Mansfield, A. C., & Tyler, B. D.(2020). The strength of fan ties: Emotional support in sport fan egocentric networks. Journal of Sport Management, 34(4), 291-302.

Tyler, B. D., Cobbs, J., Nichols, B. S., Dalakas, V. (2020). Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries. Journal of Business Research.

Tyler, B. D. & Cobbs, J. B. (2017). All rivals are not equal: Clarifying misrepresentations and discerning three core properties of rivalry. Journal of Sport Management, 31(1), 1-14.

Tyler, B. D. (2017). Using the Time Value of Money Decision Tree to calculate an athlete's contract offers. Case Studies in Sport Management, 6(1), 48-57.

Tyler, B. D. & Cobbs, J. B. (2015). Rival conceptions of rivalry: Why some competitions mean more than others. European Sport Management Quarterly, 15(2), 227-248.

Fairley, S. & Tyler, B. D. (2012). Bringing baseball to the big screen: A sense of community at the ballpark. Journal of Sport Management, 26, 258-270.