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Ying Liu

Assistant Professor

Operations & Information Management
Ying Liu is an assistant professor in the Department of Operation & Information Management at Isenberg School of Management, University of Massachusetts Amherst. She received her PhD from W. P. Ca

Ying Liu is an assistant professor in the Department of Operation & Information Management at Isenberg School of Management, University of Massachusetts Amherst. She received her PhD from W. P. Carey School of Business at Arizona State University. Her research interests are in the areas of Digital Media, Digital Platform, and Social Marketing. She has published her work in leading journals including Management Science and Journal of the Association for Information Systems.

Education

PhD in Computer Information System, W.P. Carey School of Business, Arizona State University
BE in Electronic Information Engineering, School of Telecommunications, Beijing University of Posts and Telecommunications

Research Interests

Digital Marketing
Social Media
Consumer Behavior

Teaching Interests

Undergraduate
  • OIM 454
Masters
  • SCH-MGMT 655
Served as an Associate Editor for the International Conference on Information Systems      

Served as an Associate Editor for the International Conference on Information Systems      

Selected Publications

Yin, XY., Liu, Y., Chen, PY., and Shi, Z., (2025) "Shadows and Screens: Exploring the Impact of Astroturfing as a Facet of Fake Reviews in the Movie Industry’s Social Media Dynamics", Journal of the Association for Information Systems, 26(1), 205-220. 

Chen, PY., Hong, Y., and Liu, Y., (2018), "The Value of Multi-dimensional Online Rating Systems: Evidence from a Natural Experiment and Randomized Experiments", Management Science 64(10):4629-4647.