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Nora Junaid

Senior Lecturer | Course Coordinator

Operations & Information Management
Nora Junaid, Ph.D. is an award-winning faculty member who she teaches over 1,600 students annually at both the graduate and undergraduate level. She holds a Ph.D. in Business from Bentley University,

Nora Junaid, Ph.D. is an award-winning faculty member who she teaches over 1,600 students annually at both the graduate and undergraduate level. She holds a Ph.D. in Business from Bentley University, an MBA, a degree in Management Information Systems, and a Business Analytics Certificate from Cornell.

A Microsoft Most Valuable Professional (MVP), Microsoft Ambassador, and recipient of multiple teaching awards, including the Isenberg Teaching Excellence Recognition Award and the College Outstanding Teacher Award, Nora is widely recognized for her innovative, technology-driven approach to education. She created the viral Excel.Ninja Instagram account, followed by over 250,000 people worldwide, and developed the Isenberg Excel LinkedIn digital badge now earned by hundreds of students each semester.

She is the bestselling author of Excel Ninja, a book beloved by professionals and students alike for making Excel genuinely accessible and enjoyable.

Education

Business Analytics, Cornell Certificate Program, 2019
PhD Business, Bentley University, 2018
Masters in Business Administration, Lebanese American University, 2010
BS Management Information Systems, Lebanese American University, 2008

Academic Appointments

Lecturer, University of Massachusetts Amherst, 2016-Present
Adjunct Instructor of Management, Bentley University, 2013-2015

Recent Honors / Awards

Microsoft Most Valuable Professional (MVP) — Recognized for sustained contributions to Excel education and community engagement, 2025
Microsoft Ambassador — Invited by Microsoft Excel product team to support high-impact educational creators; early access to product insights integrated into curriculum, 2024
Teaching with Digital Technology Award — Recognized for using digital technology to improve teaching and learning, 2023
Recipient, University of Massachusetts Amherst, Practice & Pedagogy Award, 2022
Recipient, University of Massachusetts Amherst, College Outstanding Teaching Award, 2022
Recipient, University of Massachusetts Amherst, Teaching Recognition Award, 2021
Early Educator Institute and Teaching Conference scholarship, OBTC, 2016
Doctoral Institute Scholarship, OBTC, 2016
Research Expense Pool Grant ($1,800), Bentley University, 2016
Scholarship, OBTC, Early Educator Institute and Teaching Conference, 2016
Scholarship, OBTC, Doctoral Institute, 2016
Outstanding Theoretical Paper Award Nomination, Eastern Academy of Management, 2014
Teaching Resource Library Video Competition, Academy of Management, 2012

Research Interests

Data Analytics
Artificial Intelligence in Business
Information Systems
Digital Transformation
Excel & Spreadsheet
Technology Adoption

Teaching Interests

Undergraduate
  • Introduction to Information Systems
Masters
  • Data Management Using Spreadsheets
Social Media & Content CreationNora is the creator of Excel.Ninja, one of the most followed Excel-focused Instagram accounts in the world, with over 250,000 followers. Through weekly posts, reels,

Social Media & Content Creation
Nora is the creator of Excel.Ninja, one of the most followed Excel-focused Instagram accounts in the world, with over 250,000 followers. Through weekly posts, reels, and tips — many of which align directly with her course curriculum — she has built a thriving community of learners and professionals who turn to her content to sharpen their spreadsheet skills and stay current with the latest productivity tools. Her content regularly generates thousands of engagements and has positioned her as one of the most recognizable voices in Excel education on social media.

Publishing & Thought Leadership
Nora is the bestselling author of Excel Ninja, a widely read guide that has made advanced Excel skills accessible to a broad audience of students and working professionals. Her latest book, Data Analysis in the World of Artificial Intelligence, co-written with Microsoft Copilot, represents a groundbreaking contribution to the field, making her one of the first authors to formally co-credit an AI system as a collaborator. Her writing bridges the gap between academic rigor and real-world applicability, reaching audiences far beyond the university setting.

Industry Recognition & Microsoft Partnership
Nora holds the prestigious designation of Microsoft Most Valuable Professional (MVP), awarded to a select group of independent experts who demonstrate exceptional community leadership and deep technical expertise in Microsoft technologies. She was also invited by Microsoft to serve as a Microsoft Ambassador, granting her direct access to the Microsoft Excel product team and positioning her as a trusted voice in shaping how Excel is taught and used globally. These partnerships allow her to bring cutting-edge platform updates and insider knowledge directly into her teaching and content.

Academic & Community Recognition
Nora has been named an Honored Listee in Marquis Who's Who, a prestigious publication that profiles noteworthy individuals across professional fields. Her research has been published in leading journals including the Business and Society Review, where she earned the Best Paper Award in 2015, and her case writing has been recognized with second prize at the Video Case Competition sponsored by the Academy of Management and Emerald Publishing.

Selected Publications

  • Junaid, N. (2025). Excel Ninja: The Guide from Zero to Hero. Amazon Kindle Direct Publishing. [Amazon Best-Seller] — Adopted across all course sections; prepares students for Microsoft Excel Core and Expert certifications.
  • Excel.Ninja — Education-centered learning platform with 250,000+ learners. Publishes short, targeted lessons aligned with weekly course objectives. instagram.com/excel.ninja
  • Nora’s Corner — Mobile application (iOS & Android) for course updates, deadlines, and technology trends. 400+ downloads per semester. norajunaid.com/blog
  • Junaid, N. Technological Proactivity: Development of a Measure and Initial Test. 2018.
  • Junaid, N., Leung, O., Buono, A. F. (2015). Institutionalization or Decoupling? Business and Society Review, Vol. 120, Issue 4, pp. 491–518.
  • Dagher, G., Chapa, O., Junaid, N. (2015). The historical evolution of employee engagement and self-efficacy constructs. Journal of Management History, Vol. 21, Issue 2, pp. 232–256.
  • Dagher, G., and Junaid, N. (2010). Emotional Intelligence, Employee Engagement and Job Stress. Academy for Studies in Business.