Skip to main content
The University of Massachusetts Amherst

Kyungin Ryu

Marketing

Education

MS in Hospitality and Tourism Management, Purdue University, 2017
BE in Economics and Finance (Double Major), Ewha Womans University, 2013

Professional Experience

Assistant Brand Manager, LG Household & Healthcare, 2013-2015
Service Strategic Marketing Intern, General Electrics Healthcare, 2012-2013
Research Assistant, Bain & Company, 2012
Research Assistant, Nemo Partners, 2010
CEO, Dream a Dream, 2010

Recent Honors / Awards

Isenberg Doctoral Program Fellowship, 2019
Featured Presentation, International CHRIE Conference, Palm Springs, CA, 2018
Best Paper Award Nominee, Graduate Conference in Hospitality and Tourism, Houston, TX, 2017

Research Interests

Brand Strategy
Storytelling
Consumer Behavior
Machine Learning
New Product Development

Teaching Interests

General
  • Marketing Research
  • Brand Strategy
  • Marketing Communications
  • New Product Development

Selected Publications

Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X. (2018). Compelling brand storytelling for luxury hotels. International Journal of Hospitality Management, 74, 22-29.

Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X. (2019). Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels. Tourism Management, 71, 348-363.