
Claire Huiyoung Cha
Marketing
Education
MBA in Global Marketing, Thunderbird School of Global Management, 2006
BA in Economics and International Trade, Inha University, 2000
Professional Experience
Senior Marketing Analysis (HQ: Manager at Marketing ), SKC inc. Atlanta, GA, 2011-2013
Senior Marketing Analyst (HQ: Associate Manager at Marketing), SKC inc. Atlanta, GA, 2009-2010
Market Research Analyst, SKC inc., Atlanta, GA, 2007-2009
International Sales Associate Manager, Hwaghae Electrics, South Korea, 20022004
Marketing Associate, Telian Corporation, Seoul, South Korea, 2001-2002
Recent Honors / Awards
The Harold Hardy Award, 2019
ISBM Doctoral Consortium Fellow, 2018
Research Interests
Sales and Selling Management
Business to Business Marketing
New Product Development
Global Marketing
Go To Market Strategy
Teaching Interests
General
- Sales and Selling Management
- Global Marketing Strategy
- Industrial Marketing
- Digital Marketing
- Marketing Research
- Brand Management