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peopleclaire cha

Claire Huiyoung Cha

Marketing
Office: Isenberg G24
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Academic Background

Education
MBA in Global Marketing, Thunderbird School of Global Management, 2006
BA in Economics and International Trade, Inha University, 2000

Research Interests

  • Sales and Selling Management
  • Business to Business Marketing
  • New Product Development
  • Global Marketing
  • Go To Market Strategy

Teaching Interests

  • Sales and Selling Management
  • Global Marketing Strategy
  • Industrial Marketing
  • Digital Marketing
  • Marketing Research
  • Brand Management

Professional Background

Professional Experience
Senior Marketing Analysis (HQ: Manager at Marketing ), 2011-2013, SKC inc. Atlanta, GA
Senior Marketing Analyst (HQ: Associate Manager at Marketing), 2009-2010, SKC inc. Atlanta, GA
Market Research Analyst, 2007-2009, SKC inc., Atlanta, GA
International Sales Associate Manager, 20022004, Hwaghae Electrics, South Korea
Marketing Associate, 2001-2002, Telian Corporation, Seoul, South Korea

Recent Honors & Awards

The Harold Hardy Award, 2019
ISBM Doctoral Consortium Fellow , 2018
Isenberg School of Management
University of Massachusetts Amherst
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