Jump to navigation

The University of Massachusetts Amherst
  • Visit
  • Apply
  • Give
  • Search UMass.edu
ApplyGive
x
ContactAlumniStudents
ApplyGive
About
DeanMission & VisionVirtual TourDiversity & InclusionRankingsFactsNews & EventsHistoryBusiness Innovation HubCorporate PartnersRecruiting
Programs
Undergraduate ProgramsGraduate ProgramsOnline ProgramsDoctoral ProgramDepartmentsAdmissionsTuition & Financial Aid
Centers & Research
Faculty ResearchBerthiaume Center for EntrepreneurshipBusiness Communication CenterCenter for International Securities and Derivatives Markets (CISDM)Chase Career CenterMassachusetts Small Business Development Center Network (MSBDC)McCormack Center for Sport Research and EducationVirtual Center for Supernetworks
Directory
LeadershipFacultyEndowed FacultyStaffStudentsAlumni
peopleclaire cha

Claire Huiyoung Cha

Marketing
Office: Isenberg G24
[javascript protected email address] Add to Address Book View other Doctoral

Academic Background

Education
MBA in Global Marketing, Thunderbird School of Global Management, 2006
BA in Economics and International Trade, Inha University, 2000

Research Interests

  • Sales and Selling Management
  • Business to Business Marketing
  • New Product Development
  • Global Marketing
  • Go To Market Strategy

Teaching Interests

  • Sales and Selling Management
  • Global Marketing Strategy
  • Industrial Marketing
  • Digital Marketing
  • Marketing Research
  • Brand Management

Professional Background

Professional Experience
Senior Marketing Analysis (HQ: Manager at Marketing ), 2011-2013, SKC inc. Atlanta, GA
Senior Marketing Analyst (HQ: Associate Manager at Marketing), 2009-2010, SKC inc. Atlanta, GA
Market Research Analyst, 2007-2009, SKC inc., Atlanta, GA
International Sales Associate Manager, 20022004, Hwaghae Electrics, South Korea
Marketing Associate, 2001-2002, Telian Corporation, Seoul, South Korea

Recent Honors & Awards

The Harold Hardy Award, 2019
ISBM Doctoral Consortium Fellow , 2018
Isenberg School of Management
University of Massachusetts Amherst
121 Presidents Drive
Amherst, MA 01003
GiveApply NowVisiting Campus
AboutDeanFactsNews & EventsRankingsHistoryTimeline
ConnectContact UsFaculty DirectoryStaff Directory
CalendarsMBA Info SessionsEntrepreneurshipChase Career CenterAlumni
Sitemap
ProgramsBachelor of Business Administration (BBA)Bachelor of Science (BS)Online Bachelor of Business Administration (BBA)Online Bachelor of Science (BS)Online Master of Business Administration (MBA)On-Campus Master of Business Administration (MBA)Master of Finance in Alternative InvestmentsMaster of Science in AccountingMaster of Science in Business AnalyticsMaster of Science in Sport ManagementMBA/MS Dual DegreesDoctoralCertificates
DepartmentsAccountingFinanceHospitality & Tourism ManagementManagementMark H. McCormack Dept of Sport ManagementMarketingOperations & Information Management
Prospective StudentsUndergraduate ProgramsMasters ProgramsOnline ProgramsDoctoral ProgramsCertification ProgramsStudent Life at UMass Amherst
CentersBerthiaume Center for EntrepreneurshipBusiness Communication CenterCenter for International Securities and Derivatives MarketsChase Career CenterMassachusetts Small Business Development CenterMcCormack Center for Sport ResearchVirtual Center for Supernetworks
AlumniEventsNews & ProfilesGet InvolvedUpdate Profile
EngageGive NowEndowmentsScholarship Fund
CorporateEducational PartnersRecruiting
ServicesAdministrative ServicesHuman ResourcesRoom RequestTSSMarketing & Communications
University of Massachusetts Amherst
©2020 University of Massachusetts Amherst · Site Policies · Accessibility

You are now leaving the Isenberg School of Management web site. If you have any questions regarding the content or privacy of these sites, please contact the site administrator directly.

Continue
Close