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The University of Massachusetts Amherst

Claire Huiyoung Cha



MBA in Global Marketing, Thunderbird School of Global Management, 2006
BA in Economics and International Trade, Inha University, 2000

Professional Experience

Senior Marketing Analysis (HQ: Manager at Marketing ), SKC inc. Atlanta, GA, 2011-2013
Senior Marketing Analyst (HQ: Associate Manager at Marketing), SKC inc. Atlanta, GA, 2009-2010
Market Research Analyst, SKC inc., Atlanta, GA, 2007-2009
International Sales Associate Manager, Hwaghae Electrics, South Korea, 20022004
Marketing Associate, Telian Corporation, Seoul, South Korea, 2001-2002

Recent Honors / Awards

The Harold Hardy Award, 2019
ISBM Doctoral Consortium Fellow, 2018

Research Interests

Sales and Selling Management
Business to Business Marketing
New Product Development
Global Marketing
Go To Market Strategy

Teaching Interests

  • Sales and Selling Management
  • Global Marketing Strategy
  • Industrial Marketing
  • Digital Marketing
  • Marketing Research
  • Brand Management