Consumer Behavior

MARKETNG

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Course Details

Spring 2026

This class is non-credit
Course Notes
Students who are unable to enroll/register for this course through Spire, may request permission to enroll by filling out the waitlist form. Follow the link below to find instructions for the waitlist. Please note the processes is different for non-Isenberg students and BDIC students. https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advising/marketing-course-override-form

Practicum

MARKETNG

Not available at this time

Course Details

Spring 2026

This class is non-credit
Course Notes
Students looking to be enrolled should fill out an approved Experiential Learning Request via SPIRE: https://umass.service-now.com/sp?id=kb_article_view&sysparm_article=KB0012190

Practicum

MARKETNG

Not available at this time

Course Details

Spring 2026

This class is non-credit
Course Notes
Instructor Consent Required

Honors Independent Study in Marketing

MARKETNG

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Course Details

Spring 2026

This class is non-credit
Course Notes
Further information is available at CHC PATHS (honors.umass.edu/chc-paths/). REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Independent Study

MARKETNG

Not available at this time

Course Details

Spring 2026

This class is non-credit
Course Notes
Instructor Consent Required

Independent Study

MARKETNG

Not available at this time

Course Details

Spring 2026

This class is non-credit
Course Notes
Instructor Consent Required

Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Spring 2026

This class is non-credit
Course Notes
This course has reserved seating for Isenberg students, Business Minor students, Economics students, Resource Economics students, Managerial Economics students, and Contracting Departments-2 (Building & Construction Technology students, STOCKSCH students, Nutrition students). If you are unable to enroll in this class, the number of reserved seats for your major has been met. Please continue to monitor Spire for seat availability or add yourself to the Spire waitlist, if open. Enrollment in this class is managed by the Isenberg Undergraduate Programs Office. Please do not contact the instructor with enrollment inquiries. Please direct questions to the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Spring 2026

This class is non-credit
Course Notes
This course has reserved seating for Isenberg students, Business Minor students, Economics students, Resource Economics students, Managerial Economics students, and Contracting Departments-2 (Building & Construction Technology students, STOCKSCH students, Nutrition students). If you are unable to enroll in this class, the number of reserved seats for your major has been met. Please continue to monitor Spire for seat availability or add yourself to the Spire waitlist, if open. Enrollment in this class is managed by the Isenberg Undergraduate Programs Office. Please do not contact the instructor with enrollment inquiries. Please direct questions to the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Spring 2026

This class is non-credit
Course Notes
This course has reserved seating for Isenberg students, Business Minor students, Economics students, Resource Economics students, Managerial Economics students, and Contracting Departments-2 (Building & Construction Technology students, STOCKSCH students, Nutrition students). If you are unable to enroll in this class, the number of reserved seats for your major has been met. Please continue to monitor Spire for seat availability or add yourself to the Spire waitlist, if open. Enrollment in this class is managed by the Isenberg Undergraduate Programs Office. Please do not contact the instructor with enrollment inquiries. Please direct questions to the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Honors Independent Study in Marketing

MARKETNG

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Course Details

Spring 2026

This class is non-credit
Course Notes
Further information is available at CHC PATHS (honors.umass.edu/chc-paths/). REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.
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