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Consumer Behavior

MARKETNG

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Course Details

Fall 2026

This class is non-credit
Course Notes
Isenberg students who are unable to self-enroll, may request permission by contacting the Marketing Department Office Manager, Samantha Whittle swhittle@isenberg.umass.edu. Non-Isenberg students who meet the enrollment eligibility and are unable to self-enroll, should contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Consumer Behavior

MARKETNG

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Course Details

Fall 2026

This class is non-credit
Course Notes
Isenberg students who are unable to self-enroll, may request permission by contacting the Marketing Department Office Manager, Samantha Whittle swhittle@isenberg.umass.edu. Non-Isenberg students who meet the enrollment eligibility and are unable to self-enroll, should contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Consumer Behavior

MARKETNG

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Course Details

Fall 2026

This class is non-credit
Course Notes
Isenberg students who are unable to self-enroll, may request permission by contacting the Marketing Department Office Manager, Samantha Whittle swhittle@isenberg.umass.edu. Non-Isenberg students who meet the enrollment eligibility and are unable to self-enroll, should contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Practicum

MARKETNG

Not available at this time

Course Details

Fall 2026

This class is non-credit

Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Fall 2026

This class is non-credit
Course Notes
This course has reserved seating for Isenberg students, Business Minor students, Contracting Departments-1 (Building & Construction Technology students, STOCKSCH students, and Economics students), Resource Economics students, and Managerial Economics students. If you are unable to enroll in this class, the number of reserved seats for your major has been met. Please continue to monitor Spire for seat availability or add yourself to the Spire waitlist if it is open. If you have any questions, please contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Fall 2026

This class is non-credit
Course Notes
This course has reserved seating for Isenberg students, Business Minor students, Contracting Departments-1 (Building & Construction Technology students, STOCKSCH students, and Economics students), Resource Economics students, and Managerial Economics students. If you are unable to enroll in this class, the number of reserved seats for your major has been met. Please continue to monitor Spire for seat availability or add yourself to the Spire waitlist if it is open. If you have any questions, please contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Fall 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Honors Independent Study for Fundamentals of Marketing

MARKETNG

Course Details

Fall 2026

This class is non-credit

Honors Research

MANAGMNT

Continuation of 498. Thesis mandatory. By arrangement with department and/or Honors Office.

Course Details

Fall 2026

This class is non-credit
Course Notes
THE STUDENT DEADLINE TO COMPLETE AND SUBMIT THEIR PART OF AN HONORS 499Y APPLICATION USING CHC PATHS IS AUGUST 15. Students wishing to register for Honors Research (499Y) to prepare for the completion of an Honors Thesis (499T) or an Honors Project (499P) must complete a contract proposal application with their faculty chair using CHC PATHS (honors.umass.edu/chc-paths/) for online approval by their chair and other reviewers, including the Academic Standards Committee of the Faculty Senate's Commonwealth Honors College Council. The application should be done during pre-registration to ensure that the supervising faculty and other reviewers have sufficient time to submit the application to CHC by the first Thursday of the semester for final approval and registration before Add/Drop ends.

Honors Thesis

MANAGMNT

Continuation of 498. Thesis mandatory. By arrangement with department and/or Honors Office.

Course Details

Fall 2026

This class is non-credit
Course Notes
THE STUDENT DEADLINE TO COMPLETE AND SUBMIT THEIR PART OF AN HONORS 499T APPLICATION USING CHC PATHS IS AUGUST 15. Students wishing to register for the completion of an Honors Thesis (499T) must complete a contract proposal application with their faculty chair using CHC PATHS (honors.umass.edu/chc-paths/) for online approval by their chair and other reviewers, including the Academic Standards Committee of the Faculty Senate's Commonwealth Honors College Council. The application should be done during pre-registration to ensure that the supervising faculty and other reviewers have sufficient time to submit the application to CHC by the first Thursday of the semester for final approval and registration before Add/Drop ends.
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