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Honors Research

MARKETNG

The Commonwealth Honors College thesis or project is intended to provide students with the opportunity to work closely with faculty members to define and carry out in-depth research or creative endeavors. It provides excellent preparation for students who intend to continue their education through graduate study or begin their professional careers. The student works closely with their 499Y Honors Research sponsor to pursue research on a topic or question of special interest to them in preparation for writing a 499T Honors Thesis or completing a 499P Honors Project.

Course Details

Spring 2026

This class is non-credit
Course Notes
Students registering for Honors Research must find a faculty sponsor with whom to plan their work. Submit their proposal through CHC PATHS (honors.umass.edu/chc-paths/) for online approval by their sponsor, committee, and other reviewers, including the Academic Standards Committee of the Faculty Senate's Commonwealth Honors College Council. Once fully approved it will be registered in SPIRE by Commonwealth Honors College. REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Honors Thesis

MARKETNG

Honors Thesis expectations are high. The intended end-product is a traditional research manuscript with accompanying artifact(s), all theses: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.

Course Details

Spring 2026

This class is non-credit
Course Notes
Students registering for an Honors Thesis following Honors Research (499Y) must have the approval of their faculty committee. Submit their proposal through CHC PATHS (honors.umass.edu/chc-paths/) for online approval by their sponsor, committee, and other reviewers, including the Academic Standards Committee of the Faculty Senate's Commonwealth Honors College Council. Once fully approved it will be registered in SPIRE by Commonwealth Honors College. REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Honors Thesis

MARKETNG

Honors Thesis expectations are high. The intended end-product is a traditional research manuscript with accompanying artifact(s), all theses: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.

Course Details

Spring 2026

This class is non-credit
Course Notes
Students registering for an Honors Thesis following Honors Research (499Y) must have the approval of their faculty committee. Submit their proposal through CHC PATHS (honors.umass.edu/chc-paths/) for online approval by their sponsor, committee, and other reviewers, including the Academic Standards Committee of the Faculty Senate's Commonwealth Honors College Council. Once fully approved it will be registered in SPIRE by Commonwealth Honors College. REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Honors Project

MARKETNG

Honors Project expectations are high. The intended end-product is a traditional project manuscript with accompanying artifact(s), all projects: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.

Course Details

Spring 2026

This class is non-credit
Course Notes
Students registering for an Honors Project following Honors Research (499Y) must have the approval of their faculty committee. Submit their proposal through CHC PATHS (honors.umass.edu/chc-paths/) for online approval by their sponsor, committee, and other reviewers, including the Academic Standards Committee of the Faculty Senate's Commonwealth Honors College Council. Once fully approved it will be registered in SPIRE by Commonwealth Honors College. REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Honors Internship

MARKETNG

499 - seminar

Course Details

Spring 2026

This class is non-credit
Course Notes
Applications will be sent to all Isenberg Marketing juniors in CHC via email in early October. Application deadline is October 29. Interested students should follow the instructions provided by email.

Honors Case Study

MARKETNG

499 - seminar

Course Details

Spring 2026

This class is non-credit
Course Notes
Applications will be sent to all Isenberg Marketing juniors in CHC via email in early October. Application deadline is October 29. Interested students should follow the instructions provided by email.

Honors Independent Study in Marketing

MARKETNG

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Course Details

Spring 2026

This class is non-credit
Course Notes
Further information is available at CHC PATHS (honors.umass.edu/chc-paths/). REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Independent Study

MARKETNG

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Course Details

Spring 2026

This class is non-credit
Course Notes
Instructor Consent Required

Independent Study

MARKETNG

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Course Details

Spring 2026

This class is non-credit
Course Notes
Instructor Consent Required

Independent Study

MARKETNG

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Course Details

Spring 2026

This class is non-credit
Course Notes
Instructor Consent Required
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