Generative AI: Business Applications and Strategy
SCH-MGMT
This course is designed to provide students with foundational knowledge and practical skills in generative AI and prompt engineering. Students will explore AI's transformative impact on business, learning to apply pre-trained models, refine prompts, and utilize generative AI tools for strategic decision-making, customer engagement, and content generation. The course emphasizes AI applications over technical implementation, focusing on tools, strategic impact, and ethical considerations.
Course Details
Fall 2026
This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.
Open to PMBA and MSBA students only.