Overview of law and legal systems; attention to legal aspects of management problems.

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Capstone course requiring application of knowledge and techniques derived from previous courses. Course presents strategic management theories and frameworks, uses integrative cases, and leverages empirical observations to guide students in the formulation of successful firm-level strategies.

This course examines the generally accepted accounting principles applicable to governmental entities (as issued by GASB) as well as accounting principles applicable to not-for-profit entities (as issued by FASB). The focus will be on the financial statements and reports prepared by state and local governments and financial reporting for the wide array of not-for-profit entities with an emphasis on the contrast of these entities with for-profit accounting.

An overview of the concepts and language of financial and managerial accounting that covers how accounting information can be used as an effective tool for communication, monitoring, and resource allocation. Topics include the principles and methodologies underlying financial statements and the inherent limitations of that information. Additional topics include behavior, cost analysis, and tools used to motivate and coordinate business activities.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment. Finally, the course includes a highly sophisticated online Capstone Simulation "game" whereby students (in teams of four) put their knowledge and skills obtained in all UMass courses and even life experiences into practice by operating a company over an 8-year period and competing with other firms (other teams of students). Students conduct professional business meetings, make professional presentations, and prepare strategic plans for their "simulated" companies. Satisfies the Integrative Experience requirement for BBA-Acctg, BBA-Finan, BBA-OpInfo, BBA-Mgt, and BBA-Mktg majors.

Description not available at this time

In today's highly competitive and data-rich business landscape, the strategic application of advanced marketing analytics is essential for driving organizational success. This master's level course empowers students with deep expertise in leveraging R for sophisticated marketing analyses. The key topics include customer segmentation using machine learning, product analytics using conjoint analysis, and predictive sales modeling. Throughout the course, students will engage in rigorous case studies and projects that mirror real-world challenges, fostering the ability to design data-driven marketing strategies. Emphasis is placed on critical thinking, analytical problem-solving, and the practical application of R for marketing analytics. By the end of the course, students will have honed their skills to not only interpret complex data but also to influence strategic business decisions at high level.

An overview of the concepts and language of financial and managerial accounting that covers how accounting information can be used as an effective tool for communication, monitoring, and resource allocation. Topics include the principles and methodologies underlying financial statements and the inherent limitations of that information. Additional topics include behavior, cost analysis, and tools used to motivate and coordinate business activities.

An overview of the concepts and language of financial and managerial accounting that covers how accounting information can be used as an effective tool for communication, monitoring, and resource allocation. Topics include the principles and methodologies underlying financial statements and the inherent limitations of that information. Additional topics include behavior, cost analysis, and tools used to motivate and coordinate business activities.