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Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Winter 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Winter 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Quality Analytics

SCH-MGMT

Regardless of the industry (e.g., healthcare, finance, retail, etc.) organizations today face heightened regulatory pressures and higher customer demands for quality of products and services. This course provides an understanding of how to leverage data and analytics tools to obtain visibility into operational processes, identify quality issues before they become serious problems, evaluate cost of poor quality and to gain insights about how to drive continuous quality improvements and increase profitability.

Course Details

Winter 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. 2-credit option: In addition to the course requirements for the 1-credit version, students will have the opportunity to apply course material to a business scenario (deliverable will be in a format of a 3-5 page paper). Open to Online MBA students.

Quality Analytics

SCH-MGMT

Regardless of the industry (e.g., healthcare, finance, retail, etc.) organizations today face heightened regulatory pressures and higher customer demands for quality of products and services. This course provides an understanding of how to leverage data and analytics tools to obtain visibility into operational processes, identify quality issues before they become serious problems, evaluate cost of poor quality and to gain insights about how to drive continuous quality improvements and increase profitability.

Course Details

Winter 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. 1-credit option: A self-paced course in which you will complete a couple hands-on assignments and a final exam. Open to Online MBA students.

Generative AI: Business Applications and Strategy

SCH-MGMT

This course is designed to provide students with foundational knowledge and practical skills in generative AI and prompt engineering. Students will explore AI's transformative impact on business, learning to apply pre-trained models, refine prompts, and utilize generative AI tools for strategic decision-making, customer engagement, and content generation. The course emphasizes AI applications over technical implementation, focusing on tools, strategic impact, and ethical considerations.

Course Details

Winter 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students only.

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Winter 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MSBA and Engineering Management Students.

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Winter 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Project Management

SCH-MGMT

This graduate course provides comprehensive coverage of project management, focusing on the methods and competencies needed to effectively manage projects. Upon successful completion of this course, students will be able to understand different project management techniques, terminology and trends; define project success measures and methods; improve quality, cost and efficiency with the project management process; and gain basic competency using project management software.

Course Details

Winter 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. This elective counts towards the Business Analytics, Entrepreneurship, Finance, Healthcare Administration, Marketing and Sport Management. Open to MSBA and MSA students.

Project Management

SCH-MGMT

This graduate course provides comprehensive coverage of project management, focusing on the methods and competencies needed to effectively manage projects. Upon successful completion of this course, students will be able to understand different project management techniques, terminology and trends; define project success measures and methods; improve quality, cost and efficiency with the project management process; and gain basic competency using project management software.

Course Details

Winter 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. This elective counts towards the Business Analytics, Entrepreneurship, Finance, Healthcare Administration, Marketing and Sport Management. Open to MSBA Students.

Project Management

SCH-MGMT

This graduate course provides comprehensive coverage of project management, focusing on the methods and competencies needed to effectively manage projects. Upon successful completion of this course, students will be able to understand different project management techniques, terminology and trends; define project success measures and methods; improve quality, cost and efficiency with the project management process; and gain basic competency using project management software.

Course Details

Winter 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. This elective counts towards the Business Analytics, Entrepreneurship, Finance, Healthcare Administration, Marketing and Sport Management. Open to Online MBA students.
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