This course helps students to apply their knowledge of financial accounting, business strategy, and finance in the evaluation of corporations using financial reports. Decision settings include stock evaluation, credit analysis, bankruptcy prediction, and general-purpose evaluation. The course is a mixture of concepts underlying financial statement analysis and their application to real companies' financial statements.

Product Marketing holds a unique and powerful position within any organization, accountable for the overall go-to-market strategy and success of the product. This course is designed to introduce you to the core principles of Product Marketing, primarily focusing on positioning and messaging, sales enablement, competitive intelligence, buyer personas, analyst relations and corporate and industry events. By understanding these concepts, both theoretically and practically, you will be better positioned to land a job in Product Marketing and other relevant careers in marketing.

Ecommerce continues to accelerate at a rapid pace, now accounting for more 10% of US retail sales and much more than that in other countries. While both start-ups and long-established brick and mortar businesses are relying on ecommerce for growth, logistics has become a major impediment. The shipping of orders is fraught with operating issues and a big drag on profits: - Should shipments originate from a retail location or a separate warehouse? - When should additional shipping locations be added and where should they be located? - What parts of ecommerce operations can be outsourced? - How can ecommerce operations be made more efficient? - Returns: a big problem every business must contend with - Managing and measuring logistics costs: difficult for the big players, a death knell for start-ups This course will provide answers to all of the above and will outline how more successful ecommerce companies manage logistics.

This course is designed to teach students the skills necessary to develop, implement, analyze, and interpret survey data. Specifically, the course covers types of surveys and how to design a questionnaire or survey with different levels of measurements and scales. By the end of the course, students should be able to design and conduct an original survey using online platforms (e.g., Qualtrics, SurveyMonkey), and descriptive analysis of data using such programs as SPSS, JMP, Excel.

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Regardless of the industry (e.g., healthcare, finance, retail, etc.) organizations today face heightened regulatory pressures and higher customer demands for quality of products and services. This course provides an understanding of how to leverage data and analytics tools to obtain visibility into operational processes, identify quality issues before they become serious problems, evaluate cost of poor quality and to gain insights about how to drive continuous quality improvements and increase profitability.

Regardless of the industry (e.g., healthcare, finance, retail, etc.) organizations today face heightened regulatory pressures and higher customer demands for quality of products and services. This course provides an understanding of how to leverage data and analytics tools to obtain visibility into operational processes, identify quality issues before they become serious problems, evaluate cost of poor quality and to gain insights about how to drive continuous quality improvements and increase profitability.

This course is designed to provide students with foundational knowledge and practical skills in generative AI and prompt engineering. Students will explore AI's transformative impact on business, learning to apply pre-trained models, refine prompts, and utilize generative AI tools for strategic decision-making, customer engagement, and content generation. The course emphasizes AI applications over technical implementation, focusing on tools, strategic impact, and ethical considerations.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.