As recent advances in technology have affected nearly every facet of marketing, digitization has revolutionized marketing strategy. Big data, social media networks and new monitoring tools to measure customer journeys are revolutionizing the way consumers and brands engage in online conversations. This course is designed to introduce new theoretical frameworks emerging from digital marketing, covering in detail topics such as search marketing, customer experience analytics, social media marketing, and recommendation systems.

This course is designed for students to acquire Professional Selling Skills by utilizing a theory to practice approach. Students will engage in a number of in-class activities designed to strengthen their understanding of the sales process and MASTER the skills needed to EXCEL in today's business world. This course embraces technology and students will be exposed to a wide variety of sales tools during the course of the semester. This course includes a module on Customer Relationship Management (CRM.) Students should expect to participate in a number of highly interactive, in-class exercises (including videotaped sales calls) all of which are designed to help refine and elevate selling skills. There will be opportunities for students to participate in a number of activities outside the classroom to enhance "real world" application of selling skills. These opportunities will be completely voluntary and open to all students in the course.

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Alternative types of investments, methods of investment analysis considering both return and risk of individual and portfolios of investments, functioning of markets for investment goods.

Application of financial models in the business environment. The use of computer-based spreadsheet and simulation packages in business analysis.

The time value of money; valuation of financial securities; allocating capital; an introduction to risk and risky decision making; the financing decision of the firm; financial statement and working capital management; more special topics include mergers and acquisitions, and international finance. Prerequisite: ACCOUNTG 221

The time value of money; valuation of financial securities; allocating capital; an introduction to risk and risky decision making; the financing decision of the firm; financial statement and working capital management; more special topics include mergers and acquisitions, and international finance. Prerequisite: ACCOUNTG 221

First part of course: conceptual in nature. Topics include nature of attest function, ethical and legal relationships of audits and types of audit reports. Second part: technical aspects of auditing including study and evaluation of internal control. Final part: statistical sampling and auditing in a computer environment. Prerequisite: SCH-MGMT 522 or equivalent.