This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.

Capstone course requiring application of knowledge and techniques derived from previous courses. Course presents strategic management theories and frameworks, uses integrative cases, and leverages empirical observations to guide students in the formulation of successful firm-level strategies.

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course provides an overview of statistical analysis and inference. The language and methods of statistics are used throughout the MBA curriculum, both in the classroom and in assigned readings. In addition, the language and methods of statistical analysis have permeated much of academic and professional writing as well as media reporting, both inside and beyond the business community. The goal is to present a broad introduction to statistical thinking, concepts, methods, and vocabulary. The course has an emphasis on business applications.

This course reviews the foundations of modern economics with an emphasis on its applications in business. Course coverage includes a range of both microeconomic and macroeconomic subjects. Topics include demand and supply analysis, consumer theory, theory of the firm, unemployment, inflation, monetary and fiscal policy, economic growth, the causes and consequences of recessions, and issues in global economics.

This course integrates foundational micro- and macro-economic concepts with the core principles of corporate finance and financial markets. Students learn how markets, incentives, and policy shape financial decisions inside firms and how financial tools quantify those decisions. We move from the principles of scarcity and equilibrium to capital budgeting, risk, and valuation?always linking economic reasoning to financial outcomes.

Organizations?whether businesses or non-profits?are increasingly reliant on information technology (IT) and operations excellence to achieve strategic goals, drive innovation, and maintain competitive advantage. This course provides a broad survey of the strategic and operational roles of Information Systems Management (IS) and Operations Management (OM) in modern organizations. Over the first seven weeks, students explore how information systems support business processes, decision-making, and competitive advantage. Topics include digital transformation, digital strategy, implementation of information systems, cybersecurity, and emerging technologies. The second half of the course focuses on operations management, emphasizing operations strategy, supply chain strategy, process design, capacity planning, and process improvement. Through case studies and discussions, students learn to evaluate and apply IS and OM concepts to improve organizational performance and resilience. By the end of the course, students will be equipped to critically assess how information systems and operations strategies?when aligned with distinctive competencies and competitive priorities?can enhance the positioning and effectiveness of their organizations.