Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Alternative types of investments, methods of investment analysis considering both return and risk of individual and portfolios of investments, functioning of markets for investment goods.

Application of financial models in the business environment. The use of computer-based spreadsheet and simulation packages in business analysis.

The time value of money; valuation of financial securities; allocating capital; an introduction to risk and risky decision making; the financing decision of the firm; financial statement and working capital management; more special topics include mergers and acquisitions, and international finance. Prerequisite: ACCOUNTG 221

The time value of money; valuation of financial securities; allocating capital; an introduction to risk and risky decision making; the financing decision of the firm; financial statement and working capital management; more special topics include mergers and acquisitions, and international finance. Prerequisite: ACCOUNTG 221

First part of course: conceptual in nature. Topics include nature of attest function, ethical and legal relationships of audits and types of audit reports. Second part: technical aspects of auditing including study and evaluation of internal control. Final part: statistical sampling and auditing in a computer environment. Prerequisite: SCH-MGMT 522 or equivalent.

Federal income tax law; emphasis on individual returns. Topics include determination of income, exemptions, deductions, and credits. Problems and tax cases involving the use of tax forms. Prerequisite: ACCTG 221.

Continuation of ACCOUNTG 221. Conceptual framework for accounting for a firm's reported assets. The nature of assets, their recognition, measurement, and disclosure. Motivations of management in choosing among acceptable accounting alternatives in each of these areas examined, along with the economic consequences of such choices. Prerequisite: ACCOUNTG 221.