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Introduction to Business Information Systems

OIM

Examines information technology from a business enterprise perspective. Topics include: the components and development of business information technology systems, their use in enhancing and facilitating management practices and decision making and their impact on management decisions.

Course Details

Summer 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Last day to: Add/Drop: 5/27, Withdraw: 7/6, Last day of 100% refund: 5/27, 50% refund: 7/6, no refunds past this date. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Inclusive Leadership for Global Workplaces

SCH-MGMT

The purpose of this course is to provide students with a broad introduction to diversity and inclusion in business. Students will examine a range of topics including but not limited to dimensions of diversity, unconscious bias, inclusive leadership, global cultural competency, and allyship. Upon completion of this course, students should understand how the various dimensions of diversity, techniques for developing an inclusive culture, and how competency in these areas will influence the future of work.

Course Details

Summer 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Business Communication

SCH-MGMT

This course is designed to help students meet the demand for effective writing and speaking skills in the professional workplace. Topics include rhetorical considerations involving audience and purpose, writing style and tone, organizational strategies, research skills, evidence-based writing, and page design, along with assignments in professional correspondence, report writing, and public speaking and visual aids. This course satisfies the University's junior year writing requirement.

Course Details

Summer 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Business Communication

SCH-MGMT

This course is designed to help students meet the demand for effective writing and speaking skills in the professional workplace. Topics include rhetorical considerations involving audience and purpose, writing style and tone, organizational strategies, research skills, evidence-based writing, and page design, along with assignments in professional correspondence, report writing, and public speaking and visual aids. This course satisfies the University's junior year writing requirement.

Course Details

Summer 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Introduction To Law

SCH-MGMT

Overview of law and legal systems; attention to legal aspects of management problems.

Course Details

Summer 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Career and Professional Development

SCH-MGMT

This course is designed to prepare students for success in the following career and professional development competencies such as networking, internship/job search, professional etiquette and industry research. Specific activities will include but are not limited to: resume building, interviewing skills, dressing for success, utilizing social media platforms, developing elevator pitches, building professional connections, increasing knowledge of industry and career areas and navigating career fairs.

Course Details

Summer 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Digital Marketing

MARKETNG

As recent advances in technology have affected nearly every facet of marketing, digitization has revolutionized marketing strategy. Big data, social media networks and new monitoring tools to measure customer journeys are revolutionizing the way consumers and brands engage in online conversations. This course is designed to introduce new theoretical frameworks emerging from digital marketing, covering in detail topics such as search marketing, customer experience analytics, social media marketing, and recommendation systems.

Course Details

Summer 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

International Marketing

MARKETNG

The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.

Course Details

Summer 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Professional Selling Skills

MARKETNG

This course is designed for students to acquire Professional Selling Skills by utilizing a theory to practice approach. Students will engage in a number of in-class activities designed to strengthen their understanding of the sales process and MASTER the skills needed to EXCEL in today's business world. This course embraces technology and students will be exposed to a wide variety of sales tools during the course of the semester. This course includes a module on Customer Relationship Management (CRM.) Students should expect to participate in a number of highly interactive, in-class exercises (including videotaped sales calls) all of which are designed to help refine and elevate selling skills. There will be opportunities for students to participate in a number of activities outside the classroom to enhance "real world" application of selling skills. These opportunities will be completely voluntary and open to all students in the course.

Course Details

Summer 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.
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