Technology is at the center of many valuable marketing tools and practices. For example, marketers commonly use social media, such as Twitter, Youtube, Facebook, and Instagram; and with various technologies, new approaches and principles have emerged, such as permission marketing and inbound marketing. New types, and increased amounts, of data associated with consumer use of technologies has made marketing analytics vital to effective decision making and performance diagnostics and evaluation (e.g., ROI). It is extremely important for marketers to understand how to effectively use these technologies, leverage new approaches and principles, and understand how to analyze and leverage associated data.

Capstone course requiring application of knowledge and techniques derived from previous courses. Course presents strategic management theories and frameworks, uses integrative cases, and leverages empirical observations to guide students in the formulation of successful firm-level strategies.

This class provides an in-depth analysis of one of the most popular pass-through entity, the partnership. The life-cycle of the partnership from the creation to the sale or dissolution of the partnership will be studied. In addition, partnership allocations of profit and losses, basis issues, partner distributions, deduction of losses and several other items will be studied in this class.

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

The goal of this course is to teach leaders what they need to know in order to build high-performance operations with world-class processes of innovation and continuous improvement. We cover the most current methodologies and tools, together with the most important soft skills required, to create efficient and responsive operations that deliver the highest quality services and products.

Capstone course requiring application of knowledge and techniques derived from previous courses. Course presents strategic management theories and frameworks, uses integrative cases, and leverages empirical observations to guide students in the formulation of successful firm-level strategies.

Capstone course requiring application of knowledge and techniques derived from previous courses. Course presents strategic management theories and frameworks, uses integrative cases, and leverages empirical observations to guide students in the formulation of successful firm-level strategies.

This course is designed to provide students with foundational knowledge and practical skills in generative AI and prompt engineering. Students will explore AI's transformative impact on business, learning to apply pre-trained models, refine prompts, and utilize generative AI tools for strategic decision-making, customer engagement, and content generation. The course emphasizes AI applications over technical implementation, focusing on tools, strategic impact, and ethical considerations.

In today's highly competitive and data-rich business landscape, the strategic application of advanced marketing analytics is essential for driving organizational success. This master's level course empowers students with deep expertise in leveraging R for sophisticated marketing analyses. The key topics include customer segmentation using machine learning, product analytics using conjoint analysis, and predictive sales modeling. Throughout the course, students will engage in rigorous case studies and projects that mirror real-world challenges, fostering the ability to design data-driven marketing strategies. Emphasis is placed on critical thinking, analytical problem-solving, and the practical application of R for marketing analytics. By the end of the course, students will have honed their skills to not only interpret complex data but also to influence strategic business decisions at high level.

This course integrates foundational micro- and macro-economic concepts with the core principles of corporate finance and financial markets. Students learn how markets, incentives, and policy shape financial decisions inside firms and how financial tools quantify those decisions. We move from the principles of scarcity and equilibrium to capital budgeting, risk, and valuation?always linking economic reasoning to financial outcomes.