This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

The focus of this course is on the financial theory and empirical evidence that are relevant to management of investment portfolios. The topics covered include the relation between risk and return, diversification, asset allocation, portfolio optimization, factor models, market efficiency, and other related topics. The course will focus on the tools, applications, and concepts that go into investments. It relies heavily on quantitative methods and provides students with the ability to build valuation models to suit various investment strategies. Students will also gain an understanding of how investment theory relates to investment and management practices in the real world.

This is a "high elevation" course covering a wide range of issues regarding financial markets. The short duration of the course will make this coverage summary in nature, but will not prohibit you from learning much about the financial world, and financial markets.

The course prepares students to consider the application of AI in business. Students will learn to use standard machine learning (ML) models in Python, and understand how to apply them across a range of business functions. Students will propose and implement a ML project.

This course provides an introduction to topics in managerial data mining, and related data retrieval and manipulation content. Models in regression, clustering, neural nets, classification, and association rule mining are applied to business data sets. In this managerially-focused course, students will learn how to use such models and interpret output. Students will also be introduced to a programming language for extraction and manipulation of data. Experiential exercises will be assigned using leading industry applications.

A sustainability perspective has become an imperative for business as usual in these days of climate and public health crises. This course has been designed to introduce students to marketing through the sustainability lens. Both experienced marketers and those new to the field will benefit from approaching the development of a marketing plan with the triple bottom line (economic, environmental and societal) as the guiding principal. The demand for innovation and solutions to sustainable problems, from environmental degradation to societal inequities across supply chains, is increasing quickly. Those who want to succeed in the future business world need the savvy and experience of examining these issues and applying new models for growth.

The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force. Various types of selling; emphasis on managerial functions. Discussion also includes the roles and functions of channel members.

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

This graduate course provides comprehensive coverage of project management, focusing on the methods and competencies needed to effectively manage projects. Upon successful completion of this course, students will be able to understand different project management techniques, terminology and trends; define project success measures and methods; improve quality, cost and efficiency with the project management process; and gain basic competency using project management software.