Special projects, studies, or research.

Special projects, studies, or research.

Special projects, studies, or research.

Survey design, implementation and analysis relating to sport audiences and consumers with a focus on brand management theory. Students participate in market research projects in conjunction with regional and national sports organizations. Lecture and field work.

Students use economic analysis to study a wide variety of issues affecting the sport industry. Topics examined include: optimal ticket pricing strategies; the effects of free agency and collective bargaining processes on player salaries; the effects of league-wide policies such as revenue-sharing, salary caps, and luxury taxes on team financial performance and on league competitive balance, and; the impacts and rationales for government subsidization of stadiums. Both professional and college sports are examined.

Analysis of labor relations in professional sport. Emphasis on the laws of contracts, antitrust, agency, and labor relations. Examination of the collective bargaining process through negotiation projects.

Analysis of the financial and economic issues related to the operation of public and private sport organizations. Exploration of specific areas of student interest through development of comprehensive business plans. Specific topics include: structure of sport industry; determinants of profitability; forms of ownership, taxation, financing, and economic impact studies.

Contact department for description.

This course builds upon Sport Marketing 321/623 through a more in-depth focus on the revenue-generation components of the sport marketing industry. The course is divided into two sections - retail-driven sales promotion and sport sales/sales management.

The purpose of this course is to provide students with a broad introduction to the experiences, barriers, opportunities, and networking for women in sport business. Students will examine a range of topics including but not limited to women in leadership, sexism and gender underrepresentation, networking, personal branding, managing up, negotiating, and other topics uniquely relevant to women working in sport business. Upon completion of this course, students should understand how the various dimensions of the gendered workplace influences the experiences of women in sport.