Applied Topics in Sport Management
SPORTMGT
This applied, industry-designed course will provide students with a clear vision of the overall sport sponsorship industry, and allow them to analyze sponsorship opportunities from the perspective of key industry stakeholders: properties, brands, agencies, and consumers. With careful consideration of emerging business trends, challenges and consumer insights, this course educates on the ways in which sport sponsorship stakeholders prove return on investment, and accomplish stated sponsorship objectives.
Course Details
Spring 2026
This class is non-credit