This course builds upon Sport Marketing 321/623 through a more in-depth focus on the revenue-generation components of the sport marketing industry. The course is divided into two sections - retail-driven sales promotion and sport sales/sales management.

The purpose of this course is to provide students with a broad introduction to the experiences, barriers, opportunities, and networking for women in sport business. Students will examine a range of topics including but not limited to women in leadership, sexism and gender underrepresentation, networking, personal branding, managing up, negotiating, and other topics uniquely relevant to women working in sport business. Upon completion of this course, students should understand how the various dimensions of the gendered workplace influences the experiences of women in sport.

This applied, industry-designed course will provide students with a clear vision of the overall sport sponsorship industry, and allow them to analyze sponsorship opportunities from the perspective of key industry stakeholders: properties, brands, agencies, and consumers. With careful consideration of emerging business trends, challenges and consumer insights, this course educates on the ways in which sport sponsorship stakeholders prove return on investment, and accomplish stated sponsorship objectives.

The Commonwealth Honors College thesis or project is intended to provide students with the opportunity to work closely with faculty members to define and carry out in-depth research or creative endeavors. It provides excellent preparation for students who intend to continue their education through graduate study or begin their professional careers. The student works closely with their 499Y Honors Research sponsor to pursue research on a topic or question of special interest to them in preparation for writing a 499T Honors Thesis or completing a 499P Honors Project.

Honors Thesis expectations are high. The intended end-product is a traditional research manuscript with accompanying artifact(s), all theses: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.

Honors Thesis expectations are high. The intended end-product is a traditional research manuscript with accompanying artifact(s), all theses: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.

Honors Project expectations are high. The intended end-product is a traditional project manuscript with accompanying artifact(s), all projects: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.

Internship in Sport Management (minimum 12 credits) On-the-job learning experience in a segment of the sport industry. Minimum of 13 weeks. Pass/Fail only. Internship track and consent of adviser.

Not available at this time

Introduction to the analysis of strategic problems and decisions facing sport managers and leaders as well as ethical and implementation issues. This course for seniors integrates academic work from both General Education and major courses and satisfies the Integrative Experience requirement for SptMgt majors. [No credit after SPORTMGT 480.]