A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

This course is based on the premise that while knowledge of leadership that is captured by readings, structured, and presented by professors in the classroom is a valuable tool for learning, it can be complemented by learning directly from experienced sport executives. This process of combining theory with leadership lessons from the "real world" will require you to read, reflect, write, and prepare diligently for 4-5 visits from top executives in the sport industry. The following leadership components will be addressed and examined in this course: effective and ineffective leadership traits, attributes, and behaviors; transformational and developmental perspectives; team leadership; and crisis management, among other components.

This course is based on the premise that while knowledge of leadership that is captured by readings, structured, and presented by professors in the classroom is a valuable tool for learning, it can be complemented by learning directly from experienced sport executives. This process of combining theory with leadership lessons from the "real world" will require you to read, reflect, write, and prepare diligently for 4-5 visits from top executives in the sport industry. The following leadership components will be addressed and examined in this course: effective and ineffective leadership traits, attributes, and behaviors; transformational and developmental perspectives; team leadership; and crisis management, among other components.

This course is based on the premise that while knowledge of leadership that is captured by readings, structured, and presented by professors in the classroom is a valuable tool for learning, it can be complemented by learning directly from experienced sport executives. This process of combining theory with leadership lessons from the "real world" will require you to read, reflect, write, and prepare diligently for 4-5 visits from top executives in the sport industry. The following leadership components will be addressed and examined in this course: effective and ineffective leadership traits, attributes, and behaviors; transformational and developmental perspectives; team leadership; and crisis management, among other components.

Not available at this time.

An overview of the business of sport, including career opportunities. A study of the value of professional management to sport organizations.

An overview of the business of sport, including career opportunities. A study of the value of professional management to sport organizations.

An overview of the business of sport, including career opportunities. A study of the value of professional management to sport organizations.

An overview of the business of sport, including career opportunities. A study of the value of professional management to sport organizations.

An overview of the business of sport, including career opportunities. A study of the value of professional management to sport organizations.