This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course covers essential concepts and methods to foster data-driven decision-making to motivate business insight and innovation. Lessons cover topics in big data, algorithmic thinking, machine learning, data visualization, and communication. Projects spanning several weeks focus on business problems that can be solved through the application of cutting-edge Data Science techniques. Students develop proficiencies in the use of Python, R, and Tableau by completing regular exercises and projects using real data.

This course covers essential concepts and methods to foster data-driven decision-making to motivate business insight and innovation. Lessons cover topics in big data, algorithmic thinking, machine learning, data visualization, and communication. Projects spanning several weeks focus on business problems that can be solved through the application of cutting-edge Data Science techniques. Students develop proficiencies in the use of Python, R, and Tableau by completing regular exercises and projects using real data.

This course covers essential concepts and methods to foster data-driven decision-making to motivate business insight and innovation. Lessons cover topics in big data, algorithmic thinking, machine learning, data visualization, and communication. Projects spanning several weeks focus on business problems that can be solved through the application of cutting-edge Data Science techniques. Students develop proficiencies in the use of Python, R, and Tableau by completing regular exercises and projects using real data.

Students will have to opportunity to develop their tax research skills through practical exercises. The class will expose students to primary sources, including the Internal Revenue Code, Internal Revenue Service (IRS) regulations and the FASB Codification through the use of sample case studies and the use of research and practice tools used by many tax practitioners. Students will also learn how to communicate the results of their tax research through various methods used by professionals. Current tax developments will be addressed in the class as well.

This course provides an overview of statistical analysis and inference. The language and methods of statistics are used throughout the MBA curriculum, both in the classroom and in assigned readings. In addition, the language and methods of statistical analysis have permeated much of academic and professional writing as well as media reporting, both inside and beyond the business community. The goal is to present a broad introduction to statistical thinking, concepts, methods, and vocabulary. The course has an emphasis on business applications.

This course reviews the foundations of modern economics with an emphasis on its applications in business. Course coverage includes a range of both microeconomic and macroeconomic subjects. Topics include demand and supply analysis, consumer theory, theory of the firm, unemployment, inflation, monetary and fiscal policy, economic growth, the causes and consequences of recessions, and issues in global economics.

The purpose of this course is to introduce students to the area of corporate finance and investments. Students will learn about the basic concerns and responsibilities of financial managers, and gain an appreciation of the methods of analysis employed by them. Students will learn both theory and practice of corporate finance and investments.

This course examines negotiation fundamentals, including the two core strategies of competitive (win-lose) negotiation and integrative (win-win) negotiation. Course content focuses on negotiation preparation, strategy formulation, determination of goals and objectives, and processes for bringing about a successful settlement. The course will also explore psychological processes, power dynamics, communications at all stages of negotiation, ethical issues and the challenges of cross-cultural negotiations. The format of the course will be organized around a series of bargaining simulations and cases that are supported by readings, videos, and cases.