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Entrepreneurship

SCH-MGMT

Course will address the needs of students considering starting their own business or purchasing and managing a business or franchise. Areas to be covered during the class are as follows: Idea generation ? differentiate or die; discuss the importance of ?differentiation? and why most new businesses underestimate this critical concept. Choosing the appropriate business structure: Limited Liability Company, Subchapter C Corporation, Subchapter S Corporation. Developing the business plan: gathering and preparing the proper information to attract financing. Funding your business: identifying sources of funding such as Venture Capital, Private Equity, partners, lenders. Human resources: hiring your first employee, evaluating potential sales people, choosing incentive programs. Successful marketing strategies: numerous examples of creative and effective marketing decisions propelling companies forward. Successful sales strategies: numerous examples of tactics designed to get consumers to buy. Exit strategies: selling to private firms, going public, maintaining partial ownership while remaining in management.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Real Estate Investment

SCH-MGMT

This course offers a broad overview of real estate investments and addresses some of the concepts and techniques involved in analyzing these financial decisions. Topics include valuation of real property, investment performance measurements and ratios, cash flow analysis, and financing strategies.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Services Marketing Management

SCH-MGMT

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

New Venture Finance

SCH-MGMT

In this course, students will learn about the major sources of financing for new products: traditional venture capital, corporate capital, and angel capital. How those sources are accessed will be done through reading and individual research projects. The thinking process investors use to evaluate new venture deals will be explained. A major outcome of the course will be fluency in the terminology of entrepreneurial finance: cap rates and cap tables, burn rate, accredited investor, CAGR, dilution and anti-dilution, clawback, drag-along rights, exit strategy, multiples, and many more. Methods of learning will include Harvard case studies, problem solving, and individual research projects.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. This elective counts towards the Finance and Entrepreneurship Focus Areas. Open to Online MBA Students.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Financial & Managerial Accounting

SCH-MGMT

An overview of the concepts and language of financial and managerial accounting that covers how accounting information can be used as an effective tool for communication, monitoring, and resource allocation. Topics include the principles and methodologies underlying financial statements and the inherent limitations of that information. Additional topics include behavior, cost analysis, and tools used to motivate and coordinate business activities.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA Students.

Career and Professional Development Workshop

SCH-MGMT

This course is designed to help you develop and polish essential career and professional development pieces. The idea is that, whether you are looking for a new job, aiming for a promotion, or happily working in your current position, you need certain items in your career toolkit. Those items include resumes, cover letters, elevator pitches, LinkedIn profiles and behavioral interviewing techniques. We'll use assigned readings, instructional videos, and other guidelines to establish criteria for meeting today's standards. Rubrics establish criteria for meeting expectations of each assignment and provide a framework for instructor feedback. Discussions are optional. Successful completion of the course is based on quality submission of assignments.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students.

Career and Professional Development Workshop

SCH-MGMT

This course is designed to help you develop and polish essential career and professional development pieces. The idea is that, whether you are looking for a new job, aiming for a promotion, or happily working in your current position, you need certain items in your career toolkit. Those items include resumes, cover letters, elevator pitches, LinkedIn profiles and behavioral interviewing techniques. We'll use assigned readings, instructional videos, and other guidelines to establish criteria for meeting today's standards. Rubrics establish criteria for meeting expectations of each assignment and provide a framework for instructor feedback. Discussions are optional. Successful completion of the course is based on quality submission of assignments.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students.

Career and Professional Development Workshop

SCH-MGMT

This course is designed to help you develop and polish essential career and professional development pieces. The idea is that, whether you are looking for a new job, aiming for a promotion, or happily working in your current position, you need certain items in your career toolkit. Those items include resumes, cover letters, elevator pitches, LinkedIn profiles and behavioral interviewing techniques. We'll use assigned readings, instructional videos, and other guidelines to establish criteria for meeting today's standards. Rubrics establish criteria for meeting expectations of each assignment and provide a framework for instructor feedback. Discussions are optional. Successful completion of the course is based on quality submission of assignments.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students.
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