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Applications of AI Models in Business

SCH-MGMT

The course prepares students to consider the application of AI in business. Students will learn to use standard machine learning (ML) models in Python, and understand how to apply them across a range of business functions. Students will propose and implement a ML project.

Course Details

Spring 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students.

Applications of AI Models in Business

SCH-MGMT

The course prepares students to consider the application of AI in business. Students will learn to use standard machine learning (ML) models in Python, and understand how to apply them across a range of business functions. Students will propose and implement a ML project.

Course Details

Spring 2026

This class is non-credit

Applications of AI Models in Business

SCH-MGMT

The course prepares students to consider the application of AI in business. Students will learn to use standard machine learning (ML) models in Python, and understand how to apply them across a range of business functions. Students will propose and implement a ML project.

Course Details

Spring 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students.

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Spring 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA and Engineering Management Students.

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Spring 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students and Online MBA students.

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Spring 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Spring 2026

This class is non-credit

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Spring 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA and Engineering Management Students.

Mastering Agile Scrum

SCH-MGMT

This course will develop a student?s mastery of cutting-edge project management techniques in Agile and Scrum methodologies, technologies, and toolkits. The student will be able to successfully develop and manage Agile teams, apply sound judgement to appropriate method implementation, ensure project outcomes, and influence business stakeholders. The course will include practical experiential learning, in a teams-based setting, to lead and demonstrate various Agile and Scrum tools and techniques.

Course Details

Spring 2026

This class is non-credit

Mastering Agile Scrum

SCH-MGMT

This course will develop a student?s mastery of cutting-edge project management techniques in Agile and Scrum methodologies, technologies, and toolkits. The student will be able to successfully develop and manage Agile teams, apply sound judgement to appropriate method implementation, ensure project outcomes, and influence business stakeholders. The course will include practical experiential learning, in a teams-based setting, to lead and demonstrate various Agile and Scrum tools and techniques.

Course Details

Spring 2026

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.
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